{"id":56905,"date":"2022-05-13T16:53:33","date_gmt":"2022-05-13T14:53:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=56905"},"modified":"2022-05-16T15:22:33","modified_gmt":"2022-05-16T13:22:33","slug":"ikea-transforme-ses-magasins-en-centres-de-distribution-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-transforme-ses-magasins-en-centres-de-distribution-en-ligne\/","title":{"rendered":"Ikea transforme ses magasins en centres de distribution en ligne"},"content":{"rendered":"\n<p><strong>Ikea <\/strong>souhaite d\u00e9velopper davantage son commerce en ligne et organise les livraisons \u00e0 partir de ses magasins. Les entrep\u00f4ts des magasins seront transform\u00e9s en centres de distribution pour l&rsquo;e-commerce, y compris en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan de 3 milliards d&rsquo;euros<\/h2>\n\n\n\n<p>Rien qu&rsquo;en Belgique, Ikea a doubl\u00e9 son chiffre d&rsquo;affaires en ligne depuis la pand\u00e9mie. Pourtant, il y a eu quelques probl\u00e8mes logistiques. L&rsquo;entreprise esp\u00e8re maintenant r\u00e9soudre ces probl\u00e8mes en transformant ses magasins de mani\u00e8re permanente et structurelle en centres de distribution en ligne. Une partie de l&rsquo;espace de stockage des magasins sera transform\u00e9e pour <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/Belgische-winkels-IKEA-worden-e-commercecentra\/10388233\" target=\"_blank\" rel=\"noreferrer noopener\">faire de la place aux commandes e-commerce<\/a>, a d\u00e9clar\u00e9 Colombine Nicolay, porte-parole, \u00e0 De Tijd.<\/p>\n\n\n\n<p>Actuellement, les commandes en ligne sont pr\u00e9par\u00e9es \u00e0 partir d&rsquo;un entrep\u00f4t central \u00e0 Genk, mais seules les commandes volumineuses, comme les cuisines, y seront dor\u00e9navant trait\u00e9es. Tout autre objet, des accessoires aux lits et aux tables, sortira bient\u00f4t des magasins.<\/p>\n\n\n\n<p>Toutefois, l&rsquo;intervention n&rsquo;a pas pour but de r\u00e9duire la surface de vente. Seuls les d\u00e9p\u00f4ts seront r\u00e9duits en taille. Dans certaines succursales, des surfaces suppl\u00e9mentaires seront construites afin d&rsquo;offrir un espace suffisant pour la logistique du e-commerce.<\/p>\n\n\n\n<p>La transformation n&rsquo;a pas lieu qu&rsquo;en Belgique : dans le monde entier, Ingka Group, la division retail d&rsquo;Ikea, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-investit-3-milliards-deuros-pour-preparer-ses-magasins-a-lavenir\/\">d\u00e9pense 3 milliards d&rsquo;euros pour convertir les magasins en centres commerciaux en ligne<\/a>. De cette mani\u00e8re, le d\u00e9taillant de meubles souhaite traiter les commandes en ligne plus rapidement, plus efficacement et \u00e0 moindre co\u00fbt. En Belgique, par exemple, l&rsquo;intention est d&rsquo;utiliser autant que possible le personnel d&rsquo;entrep\u00f4t existant, dans le cadre de ses horaires actuels. Ikea veut aussi livrer avec des voitures \u00e9lectriques, mais alors les distances ne peuvent pas \u00eatre trop grandes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea souhaite d\u00e9velopper davantage son commerce en ligne et organise les livraisons \u00e0 partir de ses magasins. Les entrep\u00f4ts des magasins seront transform\u00e9s en centres de distribution pour l&rsquo;e-commerce, y compris en Belgique.<\/p>\n","protected":false},"author":5,"featured_media":47636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[211,376],"topic":[198,409],"region":[226,243],"class_list":["post-56905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-ikea","company-ingka-group","topic-e-commerce","topic-logistique","region-belgique","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea transforme ses magasins en centres de distribution en ligne - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-transforme-ses-magasins-en-centres-de-distribution-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea transforme ses magasins en centres de distribution en ligne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ikea souhaite d\u00e9velopper davantage son commerce en ligne et organise les livraisons \u00e0 partir de ses magasins. 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