{"id":5705,"date":"2014-05-06T12:05:25","date_gmt":"2014-05-06T12:05:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-et-twitter-lancent-amazonbasket\/"},"modified":"2014-05-06T12:05:25","modified_gmt":"2014-05-06T12:05:25","slug":"amazon-et-twitter-lancent-amazonbasket","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-et-twitter-lancent-amazonbasket\/","title":{"rendered":"Amazon et Twitter lancent #AmazonBasket"},"content":{"rendered":"<h2>Int\u00e9ressant pour les annonceurs<\/h2>\n<p>Le principe est simple : une fois les deux comptes reli\u00e9s, <strong>l\u2019utilisateur pourra faire des achats chez Amazon depuis son compte Twitter.<\/strong> Pour ce faire il suffit de <strong>r\u00e9pondre \u00e0 un tweet contenant un lien vers Amazon<\/strong> en mentionnant\u00a0 #AmazonCart. Le produit en question sera alors ajouter au panier de l\u2019internaute. L\u2019achat ne sera pas finalis\u00e9 imm\u00e9diatement : l\u2019utilisateur devra ensuite passer par Amazon pour effectuer son paiement.<\/p>\n<p>\u00ab <strong>Nous sommes pr\u00eats \u00e0 collaborer avec d\u2019autres r\u00e9seaux sociaux<\/strong> \u00bb, indique une porte-parole d\u2019Amazon sur CNet. \u00ab Pour nos clients, Twitter est <a target=\"_blank\" href=\"http:\/\/www.cnet.com\/news\/amazon-twitter-link-up-for-easy-shopping-through-amazoncart\/\" rel=\"noopener\">un environnement id\u00e9al pour d\u00e9couvrir des recommandations de produits<\/a> venant d&rsquo;artistes, d&rsquo;experts, de marques ou d&rsquo;amis. \u00bb Aux dires d\u2019Amazon, Twitter ne toucherait pas de commission sur les ventes r\u00e9alis\u00e9es via le hashtag.<\/p>\n<p>Pour les retailers ce syst\u00e8me peut s\u2019av\u00e9rer tr\u00e8s int\u00e9ressant et on peut supposer que <strong>les annonceurs diffuseront davantage de tweets avec un lien vers Amazon<\/strong>. Les consommateurs pour leur part seront peut-\u00eatre plus r\u00e9ticents, car leur tweets pouvant \u00eatre vu par tout un chacun, il en sera de m\u00eame pour leurs achats.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Int\u00e9ressant pour les annonceurs Le principe est simple : une fois les deux comptes reli\u00e9s, l\u2019utilisateur pourra faire des achats chez Amazon depuis son compte Twitter. Pour ce faire il suffit de r\u00e9pondre \u00e0 un tweet contenant un lien vers Amazon en mentionnant\u00a0 #AmazonCart. Le produit en question sera alors ajouter au panier de l\u2019internaute. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon et Twitter lancent #AmazonBasket - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-et-twitter-lancent-amazonbasket\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon et Twitter lancent #AmazonBasket - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Int\u00e9ressant pour les annonceurs Le principe est simple : une fois les deux comptes reli\u00e9s, l\u2019utilisateur pourra faire des achats chez Amazon depuis son compte Twitter. 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