{"id":57066,"date":"2022-05-18T15:28:42","date_gmt":"2022-05-18T13:28:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57066"},"modified":"2022-05-18T15:28:43","modified_gmt":"2022-05-18T13:28:43","slug":"walmart-aujourdhui-les-prix-bas-sont-particulierement-importants","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/walmart-aujourdhui-les-prix-bas-sont-particulierement-importants\/","title":{"rendered":"Walmart : \u00ab\u00a0Aujourd’hui, les prix bas sont particuli\u00e8rement importants\u00a0\u00bb"},"content":{"rendered":"\n

Walmart <\/strong>vend mieux qu’attendu, malgr\u00e9 les prix \u00e9lev\u00e9s du carburant, l’inflation et les probl\u00e8mes de cha\u00eene d’approvisionnement. Pourtant, le g\u00e9ant am\u00e9ricain se retrouve avec des stocks importants, qui continuent de s’accumuler.<\/p>\n\n\n\n

Les consommateurs font attention \u00e0 leurs sous<\/h2>\n\n\n\n

Au cours du trimestre clos fin avril, Walmart a enregistr\u00e9 141,57 milliards de dollars (134,79 milliards d’euros) de ventes, contre 138,31 milliards de dollars (131,52 milliards d’euros) un an plus t\u00f4t. Une aubaine, car les analystes s’attendaient \u00e0 peine \u00e0 un chiffre d’affaires sup\u00e9rieur \u00e0 celui de l’an dernier. Les consommateurs sont retourn\u00e9s dans les magasins, mais ils ont surtout achet\u00e9 des produits alimentaires moins chers. Les emballages de lait de grande taille, par exemple, ont \u00e9t\u00e9 particuli\u00e8rement appr\u00e9ci\u00e9s au cours du trimestre.<\/p>\n\n\n\n

Cependant, ce comportement d’achat p\u00e8se sur les marges. Le b\u00e9n\u00e9fice net est tomb\u00e9 \u00e0 2,05 milliards de dollars (1,95 milliard d’euros), contre 2,73 milliards de dollars un an plus t\u00f4t. C’est beaucoup moins que ce qu’attendaient les analystes. Comme pour les autres d\u00e9taillants, la croissance du commerce \u00e9lectronique a quelque peu stagn\u00e9 apr\u00e8s le pic atteint pendant la pand\u00e9mie Covid : les ventes en ligne n’ont augment\u00e9 que de 1%, bien que cela repr\u00e9sente 38% de plus qu’au d\u00e9but de 2020.<\/p>\n\n\n\n

Un tiers de stock en plus<\/h2>\n\n\n\n

Walmart gagne actuellement des parts de march\u00e9 dans la section \u00e9picerie, mais souffre de niveaux de stocks \u00e9lev\u00e9s dans d’autres cat\u00e9gories. Les contraintes de la cha\u00eene d’approvisionnement et l’inflation \u00e9lev\u00e9e ont incit\u00e9 le groupe de grands magasins \u00e0 augmenter son volume d’achat, afin d’\u00e9viter les rayons vides et les fortes hausses de prix, mais il d\u00e9tient d\u00e9sormais plus d’un tiers de stock en plus.<\/p>\n\n\n\n

Certains produits sont \u00e9galement arriv\u00e9s en retard ou ont tra\u00een\u00e9 dans les entrep\u00f4ts, tandis que les ventes printani\u00e8res d’articles de plein air ont \u00e9t\u00e9 d\u00e9cevantes en raison du mauvais temps aux \u00c9tats-Unis. En cons\u00e9quence, de nombreux articles saisonniers sont rest\u00e9s invendus et Walmart a d\u00fb mettre en place des remises ou des r\u00e9ductions de prix, notamment sur les v\u00eatements. N\u00e9anmoins, le directeur financier Brett Biggs estime que le d\u00e9taillant se d\u00e9barrassera de ces stocks lorsque le temps s’am\u00e9liorera<\/a>. Selon lui, le deuxi\u00e8me trimestre commence d\u00e9j\u00e0 bien, indique CNBC.<\/p>\n\n\n\n

Tout au long de l’ann\u00e9e, Walmart pr\u00e9voit de se concentrer sur les petits prix et le segment du discount, alors que l’inflation et les prix du carburant rendent la vie ch\u00e8re \u00e0 de nombreux consommateurs. \u00ab Le leadership en mati\u00e8re de prix est particuli\u00e8rement important maintenant et le ‘one-stop shopping’ devient plus qu’une simple commodit\u00e9 \u00bb, d\u00e9clare le PDG Doug McMillon. Le chef d’entreprise accorde une attention particuli\u00e8re aux produits alimentaires \u00e0 bas prix, m\u00eame s’il faudra trouver un juste milieu pour garantir ses prix bas sans laisser les b\u00e9n\u00e9fices glisser davantage.<\/p>\n","protected":false},"excerpt":{"rendered":"

Walmart vend mieux qu’attendu, malgr\u00e9 les prix \u00e9lev\u00e9s du carburant, l’inflation et les probl\u00e8mes de cha\u00eene d’approvisionnement. Pourtant, le g\u00e9ant am\u00e9ricain se retrouve avec des stocks importants, qui continuent de s’accumuler.<\/p>\n","protected":false},"author":5,"featured_media":17037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,25],"tags":[],"people":[],"extra":[],"company":[449],"topic":[266],"region":[446],"class_list":["post-57066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-general","company-walmart","topic-resultats-financiers","region-etats-unis-2"],"acf":[],"yoast_head":"\nWalmart : \u00ab\u00a0Aujourd'hui, les prix bas sont particuli\u00e8rement importants\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Walmart vend mieux qu'attendu, malgr\u00e9 les prix du carburant et l'inflation. 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