{"id":57216,"date":"2022-05-23T13:41:03","date_gmt":"2022-05-23T11:41:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57216"},"modified":"2022-05-23T14:02:03","modified_gmt":"2022-05-23T12:02:03","slug":"pimkie-en-vitrine-mulliez-abandonne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pimkie-en-vitrine-mulliez-abandonne\/","title":{"rendered":"Pimkie en vitrine : Mulliez abandonne"},"content":{"rendered":"\n<p>La famille <strong>Mulliez<\/strong>, qui poss\u00e8de \u00e9galement <strong>D\u00e9cathlon<\/strong>, <strong>Kr\u00ebfel <\/strong>et d&rsquo;autres, cherche un acheteur pour la cha\u00eene de mode <strong>Pimkie<\/strong>. C&rsquo;est une tournure d&rsquo;\u00e9v\u00e9nements surprenante, car la famille propri\u00e9taire n&rsquo;a nomm\u00e9 un gestionnaire de crise qu&rsquo;en janvier pour redresser la cha\u00eene en difficult\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co\u00fbts trop \u00e9lev\u00e9s<\/h2>\n\n\n\n<p>Mulliez abandonne Pimkie. Le holding fran\u00e7ais de la distribution cherche un repreneur pour la cha\u00eene de mode, qui a d\u00e9pos\u00e9 le bilan en Belgique il y a un an. Actuellement, la cha\u00eene de v\u00eatements compte 232 magasins en propre, 81 magasins franchis\u00e9s et 1 500 employ\u00e9s.<\/p>\n\n\n\n<p> Cependant, la formule conna\u00eet des moments difficiles depuis des ann\u00e9es. Il y a un an, il y avait encore plus de 600 magasins, mais, outre la Belgique, les magasins autrichiens et suisses ont \u00e9galement \u00e9t\u00e9 ferm\u00e9s depuis lors, tandis qu&rsquo;en Allemagne, en Espagne et au Portugal, une base de magasins r\u00e9duite a \u00e9t\u00e9 franchis\u00e9e.<\/p>\n\n\n\n<p>En janvier dernier, Philippe Favre a \u00e9t\u00e9 nomm\u00e9 directeur de crise, apr\u00e8s avoir d\u00e9j\u00e0 men\u00e9 une r\u00e9organisation de la marque en 2018. Cependant, en concertation avec la famille Mulliez, propri\u00e9taire de l&rsquo;entreprise, il a imm\u00e9diatement jet\u00e9 l&rsquo;\u00e9ponge : les investissements \u00e0 consentir pour remettre l&rsquo;entreprise sur les rails \u00e9taient si importants que le propri\u00e9taire n&rsquo;y commence m\u00eame pas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trahison ou salut ?<\/h2>\n\n\n\n<p>Maintenant, la recherche d&rsquo;un actionnaire externe commence. Pimkie <a href=\"https:\/\/fr.fashionnetwork.com\/news\/Pimkie-mise-en-vente-par-la-famille-mulliez,1407836.html\" target=\"_blank\" rel=\"noreferrer noopener\">se donne quelques mois pour trouver un repreneur<\/a> pr\u00eat \u00e0 donner un nouveau souffle \u00e0 la marque. Un accord devrait \u00eatre conclu d&rsquo;ici la fin de l&rsquo;ann\u00e9e, confirment l&rsquo;entreprise et les syndicats \u00e0 FashionNetwork.<\/p>\n\n\n\n<p>Cependant, le personnel a peu de confiance. Ils s&rsquo;attendaient \u00e0 ce que Favre propose des licenciements et des fermetures de magasins, mais maintenant, l&rsquo;entreprise semble compl\u00e8tement en danger. Ils craignent que le nouveau propri\u00e9taire, si jamais on le trouve, le passe certainement au peigne fin. Les employ\u00e9s trouvent l\u00e2che que le propri\u00e9taire Mulliez ne prenne pas lui-m\u00eame ses responsabilit\u00e9s. \u00ab Nous ressentons cela <a href=\"https:\/\/www.bfmtv.com\/economie\/entreprises\/pimkie-mise-en-vente-par-la-famille-mulliez_AD-202205230312.html\" target=\"_blank\" rel=\"noreferrer noopener\">presque comme une trahison<\/a> \u00bb, disent-ils \u00e0 BFM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La famille Mulliez cherche un acheteur pour la cha\u00eene de mode Pimkie. C&rsquo;est une tournure d&rsquo;\u00e9v\u00e9nements surprenante, car la famille propri\u00e9taire n&rsquo;a nomm\u00e9 un gestionnaire de crise qu&rsquo;en janvier pour redresser la cha\u00eene en difficult\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":57212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[494],"topic":[282,332],"region":[243,342],"class_list":["post-57216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-pimkie","topic-acquisition","topic-restructuration","region-europe","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pimkie en vitrine : Mulliez abandonne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La famille Mulliez cherche un acheteur pour Pimkie. 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