{"id":57486,"date":"2022-05-30T11:56:39","date_gmt":"2022-05-30T09:56:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57486"},"modified":"2022-05-30T11:56:40","modified_gmt":"2022-05-30T09:56:40","slug":"alibaba-voit-ses-benefices-fondre-et-reduit-ses-couts","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-voit-ses-benefices-fondre-et-reduit-ses-couts\/","title":{"rendered":"Alibaba voit ses b\u00e9n\u00e9fices fondre et r\u00e9duit ses co\u00fbts"},"content":{"rendered":"\n

Malgr\u00e9 de forts vents contraires dus aux confinements en Chine et \u00e0 la guerre en Ukraine, la plateforme en ligne chinoise Alibaba <\/strong>parvient \u00e0 augmenter ses ventes, mais ses b\u00e9n\u00e9fices s’effondrent. Le d\u00e9taillant annonce des r\u00e9ductions de co\u00fbts.<\/p>\n\n\n\n

Forte baisse des b\u00e9n\u00e9fices<\/h2>\n\n\n\n

La politique chinoise du z\u00e9ro-covide p\u00e8se \u00e9galement sur les r\u00e9sultats d’Alibaba. Le g\u00e9ant du commerce \u00e9lectronique a tout de m\u00eame vu son chiffre d’affaires cro\u00eetre de 9 % au quatri\u00e8me trimestre de son ann\u00e9e fiscale bris\u00e9e. C’est mieux que pr\u00e9vu, mais cela reste le taux de croissance le plus faible depuis que le groupe est devenu public en 2014. Le flux de tr\u00e9sorerie d’exploitation (ebitda) a toutefois chut\u00e9 de 30 %.<\/p>\n\n\n\n

Pour l’ensemble de l’exercice fiscal clos le 31 mars, Alibaba a enregistr\u00e9 une croissance de ses revenus de 19 %, soit moins que l’objectif de 20 \u00e0 23 % que le groupe s’\u00e9tait fix\u00e9 en novembre. Le b\u00e9n\u00e9fice net a chut\u00e9 de 59 %. Le d\u00e9taillant souligne que les confinements ont un impact sur la cha\u00eene d’approvisionnement. En outre, la demande des consommateurs chinois pour les produits non essentiels est en baisse. En mars, les ventes au d\u00e9tail en Chine ont diminu\u00e9 de 3,5 %.<\/p>\n\n\n\n

Contr\u00f4le des co\u00fbts<\/h2>\n\n\n\n

Mais les choses sont \u00e9galement difficiles en dehors de la Chine : la filiale Lazada<\/strong>, active en Asie du Sud-Est, voit la croissance des commandes en ligne ralentir, maintenant que les magasins de la r\u00e9gion sont de nouveau ouverts. AliExpress<\/strong> souffre de l’impact de la guerre en Ukraine et des r\u00e8gles europ\u00e9ennes modifi\u00e9es en mati\u00e8re de TVA – depuis le 1er juillet 2021, la TVA et les frais de douane doivent \u00eatre pay\u00e9s sur tous les colis provenant de l’ext\u00e9rieur de l’Union europ\u00e9enne, et il n’y a plus d’exception pour les colis bon march\u00e9 provenant de Chine.<\/p>\n\n\n\n

Le PDG Daniel Zhang a annonc\u00e9 qu’au cours du nouvel exercice, la plate-forme Internet se concentrera encore davantage sur le contr\u00f4le des co\u00fbts et l’efficacit\u00e9 op\u00e9rationnelle<\/a>. Il ne veut cependant pas s’engager sur des perspectives concr\u00e8tes pour l’exercice en cours, car les incertitudes li\u00e9es \u00e0 la pand\u00e9mie sont trop grandes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 de forts vents contraires dus aux confinements en Chine et \u00e0 la guerre en Ukraine, la plateforme en ligne chinoise Alibaba parvient \u00e0 augmenter ses ventes, mais ses b\u00e9n\u00e9fices s’effondrent. Le d\u00e9taillant annonce des r\u00e9ductions de co\u00fbts. <\/p>\n","protected":false},"author":3,"featured_media":57483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[209],"topic":[266],"region":[],"class_list":["post-57486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-alibaba","topic-resultats-financiers"],"acf":[],"yoast_head":"\nAlibaba voit ses b\u00e9n\u00e9fices fondre et r\u00e9duit ses co\u00fbts - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La plateforme en ligne Alibaba parvient \u00e0 augmenter ses ventes, mais ses b\u00e9n\u00e9fices s'effondrent, du aux confinements en Chine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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