{"id":57490,"date":"2022-05-30T12:18:46","date_gmt":"2022-05-30T10:18:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57490"},"modified":"2022-05-30T12:18:47","modified_gmt":"2022-05-30T10:18:47","slug":"une-nouvelle-loi-contre-les-promotions-trompeuses","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/une-nouvelle-loi-contre-les-promotions-trompeuses\/","title":{"rendered":"Une nouvelle loi contre les promotions trompeuses"},"content":{"rendered":"\n

Les commer\u00e7ants qui affichent des prix promotionnels sont d\u00e9sormais tenus d’ajouter un prix de r\u00e9f\u00e9rence. L’indication du prix le plus bas au cours des trente derniers jours devrait rassurer les acheteurs sur le fait qu’ils paient effectivement beaucoup moins.<\/p>\n\n\n\n

Un commer\u00e7ant sur cinq<\/h2>\n\n\n\n

C’est depuis longtemps une \u00e9pine dans la chair des organisations de consommateurs : certains d\u00e9taillants augmentent leurs prix juste avant une p\u00e9riode de soldes, puis offrent des rabais substantiels sur le prix augment\u00e9. En termes nets, les consommateurs ne paient souvent pas moins qu’avant, ce qui est mauvais pour la confiance dans le secteur, selon l’Europe. Ces pratiques \u00e9taient d\u00e9j\u00e0 interdites, mais une nouvelle directive europ\u00e9enne offre d\u00e9sormais aux consommateurs un moyen suppl\u00e9mentaire de reconna\u00eetre les faux rabais.<\/p>\n\n\n\n

L’obligation d’afficher un prix de r\u00e9f\u00e9rence bas\u00e9 sur les trente jours pr\u00e9c\u00e9dents avait d\u00e9j\u00e0 \u00e9t\u00e9 approuv\u00e9e par l’Europe en janvier<\/a>. D\u00e9sormais, cette r\u00e8gle a \u00e9galement force de loi en Belgique, rapporte Eva De Bleeker, secr\u00e9taire d’\u00c9tat comp\u00e9tente. Au cours des soldes de l’hiver pr\u00e9c\u00e9dent, un commer\u00e7ant inspect\u00e9 sur cinq a enfreint les r\u00e8gles : d\u00e9sormais, ils devraient \u00eatre d\u00e9couverts beaucoup plus facilement. \u00ab De cette fa\u00e7on, un consommateur peut \u00eatre s\u00fbr qu’un produit \u00e0 prix r\u00e9duit n’\u00e9tait pas moins cher dans les rayons quelques semaines plus t\u00f4t. Un consommateur qui part \u00e0 la recherche d’une bonne affaire a le droit de recevoir des informations correctes \u00bb, d\u00e9clare Nele Matthys, porte-parole du secr\u00e9taire d’\u00c9tat De Bleeker.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les retailers qui affichent des prix promotionnels sont d\u00e9sormais tenus d’ajouter un prix de r\u00e9f\u00e9rence. L’indication du prix le plus bas au cours des trente derniers jours devrait rassurer les acheteurs sur le fait qu’ils paient effectivement beaucoup moins.<\/p>\n","protected":false},"author":4,"featured_media":57476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[226],"class_list":["post-57490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","region-belgique"],"acf":[],"yoast_head":"\nUne nouvelle loi contre les promotions trompeuses - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les retailers qui affichent des prix promotionnels sont d\u00e9sormais tenus d'ajouter un prix de r\u00e9f\u00e9rence, afin de rassurer les acheteurs.\" \/>\n<meta name=\"robots\" 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