{"id":57697,"date":"2022-06-03T14:28:43","date_gmt":"2022-06-03T12:28:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57697"},"modified":"2022-06-03T14:28:44","modified_gmt":"2022-06-03T12:28:44","slug":"les-supermarches-independants-tirent-la-sonnette-dalarme-les-prix-sont-trop-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-supermarches-independants-tirent-la-sonnette-dalarme-les-prix-sont-trop-bas\/","title":{"rendered":"Les supermarch\u00e9s ind\u00e9pendants tirent la sonnette d&rsquo;alarme : \u00ab\u00a0Les prix sont trop bas !\u00a0\u00bb"},"content":{"rendered":"\n<p>En raison d&rsquo;une concurrence f\u00e9roce sur les prix et d&rsquo;une pression promotionnelle sans pr\u00e9c\u00e9dent, les prix dans les supermarch\u00e9s belges sont trop bas. En cons\u00e9quence, les marges des supermarch\u00e9s ind\u00e9pendants sont soumises \u00e0 une forte pression, indique Buurtsuper.be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co\u00fbts en hausse, marges en baisse<\/h2>\n\n\n\n<p>C&rsquo;est un message remarquable que Luc Ardies de Buurtsuper.be envoie au monde : \u00ab&nbsp;Les prix des supermarch\u00e9s belges sont trop bas aujourd&rsquo;hui.&nbsp;\u00bb Il souligne que les prix dans les supermarch\u00e9s belges n&rsquo;ont augment\u00e9 que de 1,8% cette ann\u00e9e, alors qu&rsquo;en France ils ont augment\u00e9 de 6%. La cause : la concurrence \u00e0 la limite. Les supermarch\u00e9s ont peur de perdre des clients, ils maintiennent donc des prix bas et tirent d\u00e9sormais jusqu&rsquo;\u00e0 19,2 % de leur chiffre d&rsquo;affaires des promotions, selon les chiffres de NielsenIQ. La rivalit\u00e9 entre le challenger <strong>Albert Heijn<\/strong> et le leader du march\u00e9 <strong>Colruyt<\/strong> y contribue.<\/p>\n\n\n\n<p>Les observateurs s&rsquo;accordent \u00e0 dire <a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20220603_93317561\">que cette situation est intenable \u00e0 long terme<\/a>. Les d\u00e9taillants alimentaires ne peuvent pas r\u00e9percuter de mani\u00e8re ad\u00e9quate la hausse des co\u00fbts des mati\u00e8res premi\u00e8res, de l&rsquo;\u00e9nergie et du transport. Buurtsuper.be a calcul\u00e9 que la marge commerciale des supermarch\u00e9s ind\u00e9pendants a chut\u00e9 de 3,3 % en six ans en raison de la pression sur les promotions et les prix, tandis que les co\u00fbts \u00e9nerg\u00e9tiques ont tripl\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;Pas de prix r\u00e9alistes&nbsp;\u00bb<\/h2>\n\n\n\n<p>\u00ab&nbsp;Le consommateur belge ne paie plus un prix r\u00e9aliste&nbsp;\u00bb, conclut M. Ardies. \u00ab&nbsp;C&rsquo;est un tabou de crier aujourd&rsquo;hui que les prix de nos supermarch\u00e9s sont trop bas, car la baisse du pouvoir d&rsquo;achat ne touche plus seulement les classes \u00e0 faibles revenus. Cependant, les supermarch\u00e9s et autres entreprises alimentaires ont plus que jamais besoin de marges suppl\u00e9mentaires. Non seulement les co\u00fbts \u00e9nerg\u00e9tiques actuels doivent \u00eatre pay\u00e9s, mais il est \u00e9galement urgent d&rsquo;investir dans la production d&rsquo;\u00e9nergies alternatives et durables car, m\u00eame apr\u00e8s la guerre en Ukraine, les combustibles fossiles resteront inabordables.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En raison d&rsquo;une concurrence f\u00e9roce sur les prix et d&rsquo;une pression promotionnelle sans pr\u00e9c\u00e9dent, les prix dans les supermarch\u00e9s belges sont trop bas. En cons\u00e9quence, les marges des supermarch\u00e9s ind\u00e9pendants sont soumises \u00e0 une forte pression, indique Buurtsuper.be.<\/p>\n","protected":false},"author":3,"featured_media":57693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[336],"region":[226],"class_list":["post-57697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","topic-inflation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les supermarch\u00e9s ind\u00e9pendants tirent la sonnette d&#039;alarme : \u00ab\u00a0Les prix sont trop bas !\u00a0\u00bb - RetailDetail BE<\/title>\n<meta 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