{"id":57752,"date":"2022-06-07T16:56:14","date_gmt":"2022-06-07T14:56:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=57752"},"modified":"2022-06-07T16:56:14","modified_gmt":"2022-06-07T14:56:14","slug":"colruyt-lance-la-livraison-a-domicile-a-anvers-et-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-lance-la-livraison-a-domicile-a-anvers-et-a-bruxelles\/","title":{"rendered":"Colruyt lance la livraison \u00e0 domicile \u00e0 Anvers et \u00e0 Bruxelles"},"content":{"rendered":"\n<p>La cha\u00eene de supermarch\u00e9s <strong>Colruyt<\/strong> voit un potentiel de croissance dans les grandes villes, dans le commerce \u00e9lectronique avec la livraison \u00e0 domicile et dans l&rsquo;expansion de certaines cat\u00e9gories de produits importantes. Un service de livraison \u00e0 domicile d\u00e9butera \u00e0 Anvers et \u00e0 Bruxelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Combler l&rsquo;\u00e9cart<\/h2>\n\n\n\n<p>Le groupe Colruyt investira davantage dans des magasins en Belgique, au Luxembourg et en France. Le d\u00e9taillant estime qu&rsquo;il existe encore un potentiel de croissance, notamment dans les grandes villes comme Anvers, Bruxelles, Gand et Li\u00e8ge. \u00ab\u00a0Historiquement, nous avons une part de march\u00e9 plus faible l\u00e0-bas, et nous voulons maintenant combler cet \u00e9cart \u00e0 un rythme acc\u00e9l\u00e9r\u00e9\u00a0\u00bb, a d\u00e9clar\u00e9 Jo Willemyns, responsable des enseignes alimentaires du groupe, lors d&rsquo;une mise \u00e0 jour strat\u00e9gique.<\/p>\n\n\n\n<p>\u00ab\u00a0Nous ne le ferons pas avec des magasins franchis\u00e9s, comme certains concurrents; mais avec des magasins int\u00e9gr\u00e9s d&rsquo;enseignes existantes et nouvelles, comme Okay Direct.\u00a0\u00bb Colruyt a r\u00e9cemment ouvert ce magasin automatique sans personnel \u00e0 Gand.<\/p>\n\n\n\n<p>Naturellement, le commerce \u00e9lectronique est \u00e9galement un domaine de croissance pour Colruyt. \u00ab\u00a0Nous voulons augmenter la \u2018part de portefeuille\u2019 de nos clients avec les services num\u00e9riques, notamment le commerce \u00e9lectronique. Nous sommes leader du march\u00e9 avec <strong>Collect&amp;Go<\/strong>.\u00a0\u00bb Apr\u00e8s la pouss\u00e9e de croissance pendant la pand\u00e9mie, cette activit\u00e9 ne s&rsquo;est pas arr\u00eat\u00e9e, souligne-t-il. Dans les magasins, Colruyt pr\u00e9pare d\u00e9sormais les commandes de 5 heures \u00e0 23 heures. En outre, le groupe a ouvert un centre d&rsquo;e-distribution \u00e0 Londerzeel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Livraison durable<\/h2>\n\n\n\n<p>Le \u2018click &amp; collect\u2019 peut \u00eatre un bon mod\u00e8le dans les zones rurales et les petites villes, mais ce n&rsquo;est pas le cas dans les grandes villes. C&rsquo;est pourquoi Colruyt va maintenant se concentrer davantage sur la livraison, en commen\u00e7ant par Bruxelles et Anvers, d&rsquo;abord dans les quartiers o\u00f9 la densit\u00e9 de population et le pouvoir d&rsquo;achat sont suffisants.<\/p>\n\n\n\n<p>\u00ab&nbsp;Dans cinq r\u00e9gions, nous travaillons \u00e9galement avec un r\u00e9seau peer-to-peer o\u00f9 les clients viennent chercher et livrer leurs courses les uns pour les autres, pour une somme fixe. Nous pensons qu&rsquo;il s&rsquo;agit d&rsquo;une m\u00e9thode durable de livraison \u00e0 domicile.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quatre cat\u00e9gories de croissance<\/h2>\n\n\n\n<p>Le groupe Colruyt souhaite \u00e9galement d\u00e9velopper davantage certaines cat\u00e9gories de produits importantes pr\u00e9sentant un potentiel dans ses magasins d&rsquo;alimentation. \u00ab&nbsp;Les fleurs, par exemple. Vous pouvez faire de bonnes affaires avec eux. Nous avons commenc\u00e9 \u00e0 le faire dans certains magasins Colruyt.&nbsp;\u00bb Colruyt souhaite \u00e9galement d\u00e9velopper la parapharmacie, avec l&rsquo;expertise de <strong>Newpharma<\/strong>. La gamme de vitamines, d&rsquo;aliments pour sportifs et autres sera \u00e9largie.<\/p>\n\n\n\n<p>Une troisi\u00e8me cat\u00e9gorie de croissance sera les box repas, en coop\u00e9ration avec <strong>Smartmat<\/strong>. \u00ab\u00a0Nous sommes le num\u00e9ro deux, apr\u00e8s <strong>HelloFresh<\/strong>. Le taux de p\u00e9n\u00e9tration a fortement augment\u00e9.\u00a0\u00bb La quatri\u00e8me et derni\u00e8re cat\u00e9gorie prioritaire est la boulangerie. \u00ab\u00a0Nous allons cuire des pains chez Okay, peut-\u00eatre aussi \u00e0 Colruyt.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s Colruyt voit un potentiel de croissance dans les grandes villes, dans le commerce \u00e9lectronique avec la livraison \u00e0 domicile et dans l&rsquo;expansion de certaines cat\u00e9gories de produits importantes. Un service de livraison \u00e0 domicile d\u00e9butera \u00e0 Anvers et \u00e0 Bruxelles.<\/p>\n","protected":false},"author":3,"featured_media":31792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[44],"company":[201],"topic":[198],"region":[561,413],"class_list":["post-57752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-colruyt","topic-e-commerce","region-anvers","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt lance la livraison \u00e0 domicile \u00e0 Anvers et \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt voit un potentiel dans les grandes villes. 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