{"id":5776,"date":"2014-05-13T13:15:28","date_gmt":"2014-05-13T13:15:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/tesco-amenage-des-zones-petits-budgets-dans-ses-supermarches\/"},"modified":"2014-05-13T13:15:28","modified_gmt":"2014-05-13T13:15:28","slug":"tesco-amenage-des-zones-petits-budgets-dans-ses-supermarches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/tesco-amenage-des-zones-petits-budgets-dans-ses-supermarches\/","title":{"rendered":"Tesco am\u00e9nage des zones \u2018petits budgets\u2019 dans ses supermarch\u00e9s"},"content":{"rendered":"<h2>Pression des discounters<\/h2>\n<p><strong>Dans un premier temps une soixantaine de points de vente disposeront de ce type de zones<\/strong>, mais si le concept s\u00e9duit, Tesco le d\u00e9ploiera dans 300 supermarch\u00e9s. Ces zones seront am\u00e9nag\u00e9es de mani\u00e8re particuli\u00e8re de fa\u00e7on \u00e0 ce que les clients puissent les rep\u00e9rer facilement.<\/p>\n<p>Dans ce d\u00e9partement sp\u00e9cial les consommateurs trouveront des articles, tels que des produits \u00e0 lessiver et \u00e0 vaisselle ou encore des aliments pour animaux. Ainsi <strong>Tesco esp\u00e8re concurrencer les discounters<\/strong> comme Poundland et Poundworld. Ces derni\u00e8res ann\u00e9es ces deux cha\u00eenes se sont fortement d\u00e9velopp\u00e9es en Grande-Bretagne et grignotent des parts de march\u00e9 des supermarch\u00e9s traditionnels.<\/p>\n<h2>\n<br \/>Part de march\u00e9 en baisse<\/h2>\n<p>Les analystes pour leur part estiment que ces rayons \u2018petit budget\u2019 ne suffiront pas \u00e0 attirer les consommateurs \u00e9conomes. \u00ab Certes Tesco se doit de r\u00e9agir face \u00e0 des cha\u00eenes comme Poundland, mais je pense que les consommateurs pr\u00e9f\u00e8rent trouver les bonnes affaires sur leur parcours habituel, plut\u00f4t que de devoir se rendre dans un d\u00e9partement sp\u00e9cial \u00bb, explique Steve Dresser de Grocery Insight.<\/p>\n<p>Actuellement <strong>Tesco demeure la plus grande cha\u00eene en Grande-Bretagne avec une part de march\u00e9 de 28,6%<\/strong>, contre 29,7% l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Aldi par contre a vu sa part de march\u00e9 progresser de 3,4% \u00e0 4,6%. Lidl d\u00e9tient une part de march\u00e9 de 3,4%.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pression des discounters Dans un premier temps une soixantaine de points de vente disposeront de ce type de zones, mais si le concept s\u00e9duit, Tesco le d\u00e9ploiera dans 300 supermarch\u00e9s. Ces zones seront am\u00e9nag\u00e9es de mani\u00e8re particuli\u00e8re de fa\u00e7on \u00e0 ce que les clients puissent les rep\u00e9rer facilement. Dans ce d\u00e9partement sp\u00e9cial les consommateurs trouveront [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesco am\u00e9nage des zones \u2018petits budgets\u2019 dans ses supermarch\u00e9s - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/tesco-amenage-des-zones-petits-budgets-dans-ses-supermarches\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesco am\u00e9nage des zones \u2018petits budgets\u2019 dans ses supermarch\u00e9s - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pression des discounters Dans un premier temps une soixantaine de points de vente disposeront de ce type de zones, mais si le concept s\u00e9duit, Tesco le d\u00e9ploiera dans 300 supermarch\u00e9s. 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