{"id":5802,"date":"2014-05-16T08:36:35","date_gmt":"2014-05-16T08:36:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-benefice-de-puma-chute-dun-quart\/"},"modified":"2014-05-16T08:36:35","modified_gmt":"2014-05-16T08:36:35","slug":"le-benefice-de-puma-chute-dun-quart","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-benefice-de-puma-chute-dun-quart\/","title":{"rendered":"Le b\u00e9n\u00e9fice de Puma chute d\u2019un quart"},"content":{"rendered":"<h2>Restructuration et Coupe du monde de football<\/h2>\n<p>Au cours du premier trimestre <strong>l\u2019EBIT (b\u00e9n\u00e9fice avant int\u00e9r\u00eats et imp\u00f4ts) de Puma a chut\u00e9 d\u2019environ un quart \u00e0 59 millions d\u2019euros<\/strong>, contre 79 millions d\u2019euros l\u2019an dernier. Cette baisse est conforme aux attentes des analystes. Pour cette ann\u00e9e Puma s\u2019attend \u00e0 g\u00e9n\u00e9rer un chiffre d\u2019affaires similaire \u00e0 celui de 2013. Au premier trimestre le chiffre d\u2019affaires a r\u00e9gress\u00e9 de 0,5% (hors effets de change) \u00e0 726 millions d\u2019euros.<\/p>\n<p>Puma, d\u00e9tenu \u00e0 84% par le groupe de luxe Kering, est <strong>en restructuration depuis 2009<\/strong>. D\u2019ici mi-2014 la marque envisage de lancer une nouvelle plateforme d\u2019e-commerce et au quatri\u00e8me trimestre\u00a0 un magasin avec un nouveau concept ouvrira ses portes \u00e0 Duba\u00ef. Kering dit ne pas vouloir acqu\u00e9rir d\u2019autres marques de sport, avant d\u2019avoir remis Puma sur les rails.<\/p>\n<p>Lors de la Coupe du monde de football au Br\u00e9sil, Puma sera en comp\u00e9tition avec les deux plus grandes marques de sport au monde, \u00e0 savoir Nike et Adidas. <strong>Puma sponsorise les tenues de huit \u00e9quipes de football<\/strong>, autant qu\u2019Adidas. Toutefois Adidas fournit \u00e9galement le ballon officiel. Nike pour sa part sponsorise neuf \u00e9quipes, dont celle du Br\u00e9sil.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Restructuration et Coupe du monde de football Au cours du premier trimestre l\u2019EBIT (b\u00e9n\u00e9fice avant int\u00e9r\u00eats et imp\u00f4ts) de Puma a chut\u00e9 d\u2019environ un quart \u00e0 59 millions d\u2019euros, contre 79 millions d\u2019euros l\u2019an dernier. Cette baisse est conforme aux attentes des analystes. Pour cette ann\u00e9e Puma s\u2019attend \u00e0 g\u00e9n\u00e9rer un chiffre d\u2019affaires similaire \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le b\u00e9n\u00e9fice de Puma chute d\u2019un quart - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-benefice-de-puma-chute-dun-quart\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le b\u00e9n\u00e9fice de Puma chute d\u2019un quart - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Restructuration et Coupe du monde de football Au cours du premier trimestre l\u2019EBIT (b\u00e9n\u00e9fice avant int\u00e9r\u00eats et imp\u00f4ts) de Puma a chut\u00e9 d\u2019environ un quart \u00e0 59 millions d\u2019euros, contre 79 millions d\u2019euros l\u2019an dernier. Cette baisse est conforme aux attentes des analystes. 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