{"id":58101,"date":"2022-06-15T15:35:53","date_gmt":"2022-06-15T13:35:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=58101"},"modified":"2022-06-16T11:39:36","modified_gmt":"2022-06-16T09:39:36","slug":"le-marche-hollandais-de-produits-frais-en-ligne-crisp-se-lance-en-flandre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-marche-hollandais-de-produits-frais-en-ligne-crisp-se-lance-en-flandre\/","title":{"rendered":"Le supermarch\u00e9 hollandais en ligne Crisp se lance en Flandre"},"content":{"rendered":"\n<p>\u00c0 partir d&rsquo;aujourd&rsquo;hui, le supermarch\u00e9 hollandais de produits frais en ligne <strong>Crisp<\/strong> livre \u00e9galement en Flandre. La start-up entend faire la diff\u00e9rence avec une application conviviale, une logistique efficace et un portefeuille de 750 fournisseurs locaux : \u00ab\u00a0Il ne s&rsquo;agit pas d&rsquo;un test, mais d&rsquo;un d\u00e9ploiement\u00a0\u00bb, d\u00e9clare le PDG, Tom Peeters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alternative au supermarch\u00e9<\/h2>\n\n\n\n<p>Depuis aujourd&rsquo;hui, les clients de toute la Flandre peuvent passer une commande via l&rsquo;application Crisp. Les commandes pass\u00e9es avant 22 heures sont livr\u00e9es \u00e0 domicile le jour suivant. Dans l&rsquo;assortiment : une large s\u00e9lection de produits de qualit\u00e9 provenant de plus de 750 agriculteurs et fabricants principalement locaux. Le supermarch\u00e9 en ligne veut se positionner comme une meilleure alternative au supermarch\u00e9 classique.<\/p>\n\n\n\n<p>\u00ab&nbsp;La qualit\u00e9 ne r\u00e9side pas dans l\u2019usine, mais dans la petite \u00e9chelle&nbsp;\u00bb, est convaincu le PDG, Tom Peeters. \u00ab&nbsp;Nous avons mis au point un syst\u00e8me pour rendre cette offre locale fragment\u00e9e plus facilement accessible aux consommateur.&nbsp;\u00bb Crisp se consid\u00e8re comme une place de march\u00e9 plut\u00f4t que comme un d\u00e9taillant classique et veut faire la diff\u00e9rence gr\u00e2ce \u00e0 une mise en \u0153uvre plus efficace, d\u00e9clare-t-il dans une longue interview accord\u00e9e \u00e0 RetailDetail. \u00ab&nbsp;L&rsquo;offre, mais aussi la livraison ou l&rsquo;application : tout doit rouler. Nous constatons souvent que d&rsquo;autres acteurs sont performants sur l&rsquo;un de ces aspects, mais qu\u2019aucun ne ma\u00eetrise parfaitement l&rsquo;ensemble du mod\u00e8le.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Clients fid\u00e8les<\/h2>\n\n\n\n<p>Avec un si\u00e8ge social \u00e0 Anvers et un centre de distribution \u00e0 Bornem, Crisp affiche d&#8217;embl\u00e9e ses ambitions pour la Flandre. \u00ab&nbsp;Nous avons d\u00e9velopp\u00e9 \u00e0 Bornem un centre de distribution aussi important que celui des Pays-Bas. Ce n\u2019est pas un test, c\u2019est un d\u00e9ploiement. Bruxelles suivra ult\u00e9rieurement.&nbsp;\u00bb La boutique en ligne ajoute \u00e9galement un assortiment belge.<\/p>\n\n\n\n<p>Crisp affiche un niveau de prix comparable \u00e0 celui du supermarch\u00e9. Aux Pays-Bas, 750 000 consommateurs utilisent d\u00e9j\u00e0 l&rsquo;application. Les clients sont tr\u00e8s fid\u00e8les : 85 % des commandes sont des achats r\u00e9p\u00e9t\u00e9s. Une commande moyenne se compose de quarante produits. L&rsquo;application Crisp peut \u00eatre t\u00e9l\u00e9charg\u00e9e sur <a href=\"http:\/\/www.crisp.app\">www.crisp.app<\/a> \u00e0 partir du 16 juin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir d&rsquo;aujourd&rsquo;hui, le supermarch\u00e9 hollandais de produits frais en ligne Crisp livre \u00e9galement en Flandre. La start-up entend faire la diff\u00e9rence avec une application conviviale, une logistique efficace et un portefeuille de 750 fournisseurs locaux : \u00ab\u00a0Il ne s&rsquo;agit pas d&rsquo;un test, mais d&rsquo;un d\u00e9ploiement\u00a0\u00bb, d\u00e9clare le PDG, Tom Peeters. Alternative au supermarch\u00e9 Depuis [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":58048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[586],"topic":[198,276],"region":[226,524],"class_list":["post-58101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-crisp","topic-e-commerce","topic-expansion","region-belgique","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le supermarch\u00e9 hollandais en ligne Crisp se lance en Flandre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 partir d&#039;aujourd&#039;hui, le supermarch\u00e9 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