{"id":58239,"date":"2022-06-20T11:09:06","date_gmt":"2022-06-20T09:09:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=58239"},"modified":"2022-06-20T11:09:09","modified_gmt":"2022-06-20T09:09:09","slug":"amazon-lance-sa-boutique-en-ligne-belge-apres-lete","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-lance-sa-boutique-en-ligne-belge-apres-lete\/","title":{"rendered":"Amazon lance sa boutique en ligne belge apr\u00e8s l’\u00e9t\u00e9"},"content":{"rendered":"\n

Amazon <\/strong>arrive finalement en Belgique : le site belge devrait \u00eatre mis en ligne cet automne. Bien que le domaine reste un probl\u00e8me, puisque l’adresse web est occup\u00e9e depuis des ann\u00e9es.<\/p>\n\n\n\n

Leader du march\u00e9 sans webshop<\/h2>\n\n\n\n

Le g\u00e9ant du commerce en ligne Amazon se d\u00e9ploiera bient\u00f4t dans cinq nouveaux pays : le Chili, la Colombie, le Nigeria, l’Afrique du Sud et\u2026 la Belgique. C’est ce que rapporte Business Insider sur la base de documents internes. Le lancement belge, dont le nom de code est ‘Diable rouge’, est pr\u00e9vu pour septembre, tandis que les autres lancements ne devraient pas avoir lieu avant d\u00e9but 2023.<\/p>\n\n\n\n

En Belgique, on parle depuis longtemps d’une boutique en ligne propre, mais ce fut d’abord le tour des Pays-Bas. Les consommateurs belges n\u00e9erlandophones commandent donc g\u00e9n\u00e9ralement sur la boutique en ligne n\u00e9erlandaise, tandis que les consommateurs francophones commandent sur Amazon France. Cela n’a pas emp\u00each\u00e9 le g\u00e9ant de la distribution bas\u00e9 \u00e0 Seattle de gagner d\u00e9j\u00e0 une part de march\u00e9 importante : \u00e0 Bruxelles et en Wallonie, un colis sur cinq livr\u00e9 par Bpost provient d’Amazon.<\/p>\n\n\n\n

Coursiers et centre de tri<\/h2>\n\n\n\n

Amazon dispose d\u00e9sormais \u00e9galement de sa propre logistique belge. \u00c0 la fin de l’ann\u00e9e derni\u00e8re, la soci\u00e9t\u00e9 a annonc\u00e9 qu’elle recruterait ses propres coursiers ind\u00e9pendants<\/a> et, \u00e0 la fin de cette ann\u00e9e, son propre centre de tri ouvrira<\/a> \u00e0 Anvers. Environ 50 magasiniers et 200 chauffeurs y travailleront.<\/p>\n\n\n\n

Bien qu’Amazon n’ait pas confirm\u00e9 la nouvelle elle-m\u00eame, le lancement d’une boutique en ligne belge est une \u00e9tape logique. Toutefois, il reste un obstacle pratique : l’adresse web amazon.be est d\u00e9tenue par Amazon Insurance, un courtier en assurances. Il reste \u00e0 voir comment les Am\u00e9ricains r\u00e9soudront ce probl\u00e8me.<\/p>\n\n\n\n

Entre-temps, les choses se pr\u00e9cisent en ce qui concerne le Prime Day international. Cette ann\u00e9e, elle durera deux jours et aura lieu les 12 et 13 juillet.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon arrive finalement en Belgique : le site belge devrait \u00eatre mis en ligne cet automne. 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