{"id":58248,"date":"2022-06-20T12:32:32","date_gmt":"2022-06-20T10:32:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=58248"},"modified":"2022-06-20T17:07:15","modified_gmt":"2022-06-20T15:07:15","slug":"danone-reduit-sa-gamme-de-produits","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-reduit-sa-gamme-de-produits\/","title":{"rendered":"Danone r\u00e9duit sa gamme de produits"},"content":{"rendered":"\n

Pour diminuer la pression sur les prix, Danone r\u00e9duit sa gamme de produits. Moins d’UGS, des saveurs et des emballages diff\u00e9rents devraient faire baisser les co\u00fbts. Aucune ligne de produits enti\u00e8re ne dispara\u00eetrait (pour l’instant).<\/p>\n\n\n\n

Moins de la m\u00eame chose<\/h2>\n\n\n\n

Danone offrira moins de variations de produits pour g\u00e9rer l’inflation croissante et les pressions sur les co\u00fbts. Aucune ligne de produits enti\u00e8re ne sera supprim\u00e9e (pour l’instant), mais le nombre d’UGS (unit\u00e9s de gestion des stocks) sera consid\u00e9rablement r\u00e9duit. Le fabricant de produits de grande consommation produira moins de tailles d’emballage ou de saveurs diff\u00e9rentes<\/a> pour certains produits, a d\u00e9clar\u00e9 Ayla Ziz, responsable des ventes mondiales, \u00e0 Reuters.<\/p>\n\n\n\n

Alors que les co\u00fbts du transport, du p\u00e9trole et des mat\u00e9riaux d’emballage souffrent de la guerre en Ukraine d’une part, et des strictes mesures sanitaires en Chine d’autre part, Danone veut \u00e9conomiser sur les co\u00fbts de production de cette mani\u00e8re. Mais en proposant une gamme plus r\u00e9duite et plus simple, les supermarch\u00e9s peuvent \u00e9galement r\u00e9aliser des \u00e9conomies. Apr\u00e8s tout, ils doivent fournir moins d’espace de stockage et d’\u00e9tag\u00e8res, de transport et de gestion des stocks.<\/p>\n\n\n\n

\u00ab Nous devons nous habituer \u00e0 l’inflation, surtout en Europe, \u00bb selonZiz. Il ne s’agirait pas d’une r\u00e9duction g\u00e9n\u00e9rale des SKU, mais d’une analyse qui pourrait varier selon les r\u00e9gions et les d\u00e9taillants. L’ensemble du portefeuille de Danone sera examin\u00e9 avec chaque client retail, d\u00e9clare Ziz. Le g\u00e9ant des produits de grande consommation investira \u00e9galement dans des logiciels permettant de g\u00e9rer plus pr\u00e9cis\u00e9ment les prix des produits et de les adapter aux attentes des consommateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour diminuer la pression sur les prix, Danone r\u00e9duit sa gamme de produits. Moins d’UGS, des saveurs et des emballages diff\u00e9rents devraient faire baisser les co\u00fbts. Aucune ligne de produits enti\u00e8re ne dispara\u00eetrait (pour l’instant).<\/p>\n","protected":false},"author":5,"featured_media":17053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[159],"topic":[386,336],"region":[243],"class_list":["post-58248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-danone","topic-fmcg","topic-inflation","region-europe"],"acf":[],"yoast_head":"\nDanone r\u00e9duit sa gamme de produits - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour diminuer la pression sur les prix, Danone r\u00e9duit sa gamme de produits. 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