{"id":58387,"date":"2022-06-22T15:22:34","date_gmt":"2022-06-22T13:22:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=58387"},"modified":"2022-06-22T15:34:51","modified_gmt":"2022-06-22T13:34:51","slug":"amazon-met-laccent-sur-les-magasins-dans-sa-nouvelle-division-consommateurs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-met-laccent-sur-les-magasins-dans-sa-nouvelle-division-consommateurs\/","title":{"rendered":"Amazon met l’accent sur les magasins dans sa nouvelle division consommateurs"},"content":{"rendered":"\n

Amazon <\/strong>remod\u00e8le sa division consommateurs avec un nouveau PDG et un nouveau nom : Doug Herrington, sp\u00e9cialiste des supermarch\u00e9s, sera \u00e0 la t\u00eate d’Amazon Stores, ce qui r\u00e9v\u00e8le un int\u00e9r\u00eat accru pour les magasins physiques.<\/p>\n\n\n\n

Les consommateurs deviennent des magasins<\/h2>\n\n\n\n

Amazon va-t-il se concentrer davantage sur les magasins physiques ? Il semblerait bien, maintenant que le PDG Andy Jassy a annonc\u00e9 un nouveau changement au sein de l’\u00e9quipe de direction. Avec le d\u00e9part inattendu de l’homme fort de la division Consumer Retail d’Amazon, Dave Clark, Jassy profite de l’occasion pour r\u00e9organiser l’ensemble du d\u00e9partement.<\/p>\n\n\n\n

D\u00e9sormais, elle ne s’appellera plus Consumer mais \u00ab\u00a0Worldwide Amazon Stores\u00a0\u00bb, avec Doug Herrington comme nouveau patron. Le choix n’est pas fortuit, puisque Herrington travaille pour Amazon depuis 17 ans et a \u00e9t\u00e9 engag\u00e9 pr\u00e9cis\u00e9ment pour d\u00e9velopper l’offre FMCG du g\u00e9ant du commerce \u00e9lectronique. C’est \u00e9galement lui qui a lanc\u00e9 AmazonFresh, la premi\u00e8re formule de supermarch\u00e9 propre \u00e0 Amazon, en 2007.<\/p>\n\n\n\n

\u00ab Que 1 % de part de march\u00e9 mondial \u00bb<\/h2>\n\n\n\n

En m\u00eame temps, le d\u00e9partement logistique, Amazon Operations, est r\u00e9uni sous un seul chef, John Felton. Felton travaille lui aussi pour Amazon depuis pr\u00e8s de 18 ans. Ou comme Andy Jassy, le successeur de Jeff Bezos, informe son personnel, \u00ab c’est une \u00e9quipe de direction tr\u00e8s forte et exp\u00e9riment\u00e9e. \u00bb<\/p>\n\n\n\n

\u00ab Il est bon de rappeler qu’Amazon ne repr\u00e9sente actuellement qu’environ 1 % de la part du march\u00e9 mondial<\/a> de la vente au d\u00e9tail, et que 85 % de cette part de march\u00e9 mondiale se trouve encore dans des magasins physiques \u00bb, souligne Jassy, qui insiste sur l’importance des magasins de type brick-and-mortar. Du moins pour l’instant : \u00ab Si vous croyez, comme moi, que ce ratio \u00e9voluera avec le temps, il y a \u00e9norm\u00e9ment de potentiel pour nous. Je crois que nous ne sommes qu’au d\u00e9but de ce qui est possible. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon remod\u00e8le sa division consommateurs avec un nouveau PDG et un nouveau nom : Doug Herrington, sp\u00e9cialiste des supermarch\u00e9s, sera \u00e0 la t\u00eate d’Amazon Stores, ce qui r\u00e9v\u00e8le un int\u00e9r\u00eat accru pour les magasins physiques.<\/p>\n","protected":false},"author":5,"featured_media":42911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[206],"topic":[609,332],"region":[446],"class_list":["post-58387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-amazon","topic-changement-de-direction","topic-restructuration","region-etats-unis-2"],"acf":[],"yoast_head":"\nAmazon met l'accent sur les magasins dans sa nouvelle division consommateurs - RetailDetail 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