{"id":58998,"date":"2022-06-30T21:18:36","date_gmt":"2022-06-30T19:18:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=58998"},"modified":"2022-07-01T01:07:27","modified_gmt":"2022-06-30T23:07:27","slug":"geoffroy-gersdorff-devient-directeur-general-de-carrefour-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/geoffroy-gersdorff-devient-directeur-general-de-carrefour-belgique\/","title":{"rendered":"Geoffroy Gersdorff devient directeur g\u00e9n\u00e9ral de Carrefour Belgique"},"content":{"rendered":"\n<p>Changement de direction surprenant chez <strong>Carrefour<\/strong> : Geoffroy Gersdorff revient apr\u00e8s deux ans du si\u00e8ge de Massy et devient directeur g\u00e9n\u00e9ral Belgique \u00e0 partir du lundi 4 juillet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une mission difficile<\/h2>\n\n\n\n<p>Geoffroy Gerdorff, qui \u00e9tait jusqu&rsquo;\u00e0 pr\u00e9sent Directeur Offre et Marchandise du groupe Carrefour, sera nomm\u00e9 Directeur G\u00e9n\u00e9ral Belgique \u00e0 partir du 4 juillet. C&rsquo;est ce qu&rsquo;affirme le d\u00e9taillant dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n<p>M. Gersdorff travaille pour Carrefour (alors GB) depuis 1997, o\u00f9 il a occup\u00e9 diverses fonctions, tant en Belgique qu&rsquo;au niveau du groupe. Entre 2011 et 2013, il a \u00e9t\u00e9 responsable des marques de distributeur au niveau international, puis est retourn\u00e9 en Belgique o\u00f9 il a notamment g\u00e9r\u00e9 les hypermarch\u00e9s. De 2018 \u00e0 2020, il y a occup\u00e9 le poste de secr\u00e9taire g\u00e9n\u00e9ral.<\/p>\n\n\n\n<p>Fait remarquable, il est le premier Belge \u00e0 prendre la t\u00eate de l&rsquo;entreprise dans notre pays : jusqu&rsquo;\u00e0 pr\u00e9sent, cette haute fonction \u00e9tait r\u00e9serv\u00e9e aux Fran\u00e7ais. La t\u00e2che qui l&rsquo;attend n&rsquo;est pas mince : jusqu&rsquo;\u00e0 pr\u00e9sent, c&rsquo;est en Belgique que Carrefour a eu le plus de mal \u00e0 op\u00e9rer un redressement n\u00e9cessaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;Pleine confiance&nbsp;\u00bb<\/h2>\n\n\n\n<p>Geoffroy Gersdorff rendra compte \u00e0 Laurent Vall\u00e9e, qui deviendra directeur ex\u00e9cutif Europe du Nord \u00e0 partir de lundi. Jusqu&rsquo;\u00e0 pr\u00e9sent, Fran\u00e7ois Melchior de Polignac cumulait les deux fonctions.<\/p>\n\n\n\n<p>\u00ab&nbsp;Je fais toute confiance \u00e0 l\u2019exp\u00e9rience de Laurent Vall\u00e9e et \u00e0 sa connaissance de Carrefour acquise depuis cinq ans pour piloter la zone Europe du Nord. Je compte sur Geoffroy Gersdorff, qui conna\u00eet parfaitement Carrefour Belgique et ses diff\u00e9rents m\u00e9tiers, pour porter avec \u00e9nergie et d\u00e9termination l\u2019indispensable redressement de nos activit\u00e9s. Je remercie Fran\u00e7ois Melchior de Polignac pour l\u2019engagement qui a \u00e9t\u00e9 le sien au service de notre transformation dans les diff\u00e9rents postes qu\u2019il a occup\u00e9s, et pour le parcours qu\u2019il a accompli au sein de notre groupe&nbsp;\u00bb, a d\u00e9clar\u00e9 le PDG Alexandre Bompard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Changement de direction surprenant chez Carrefour : Geoffroy Gersdorff revient apr\u00e8s deux ans du si\u00e8ge de Massy et devient directeur g\u00e9n\u00e9ral Belgique \u00e0 partir du lundi 4 juillet. <\/p>\n","protected":false},"author":3,"featured_media":38883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[86,659],"extra":[],"company":[87],"topic":[609],"region":[226],"class_list":["post-58998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-alexandre-bompard","people-geoffroy-gersdorff","company-carrefour","topic-changement-de-direction","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Geoffroy Gersdorff devient directeur g\u00e9n\u00e9ral de Carrefour Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Geoffroy Gersdorff revient apr\u00e8s deux ans du si\u00e8ge de Massy 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