{"id":59022,"date":"2022-07-01T11:14:50","date_gmt":"2022-07-01T09:14:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=59022"},"modified":"2022-07-01T11:14:52","modified_gmt":"2022-07-01T09:14:52","slug":"directeur-du-marketing-devient-chef-chez-unilever-belgique-luxembourg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/directeur-du-marketing-devient-chef-chez-unilever-belgique-luxembourg\/","title":{"rendered":"Directeur du marketing devient chef chez Unilever Belgique-Luxembourg"},"content":{"rendered":"\n<p>Tom Smidts, actuellement directeur du marketing, deviendra le nouveau chef de pays pour Unilever en Belgique et au Luxembourg. Le changement de direction s&rsquo;inscrit dans le cadre de la r\u00e9organisation internationale du fabricant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle fonction et nouveau titre<\/h2>\n\n\n\n<p>Silvia Wiesner quittera son poste de directrice g\u00e9n\u00e9rale pour la Belgique et le Luxembourg chez Unilever. Tom Smidts, actuellement Senior Marketing Director et Home Care Benelux Lead de la soci\u00e9t\u00e9, lui succ\u00e9dera. Smidts se verra attribuer le nouveau titre de &lsquo;Head of Country&rsquo;, le r\u00f4le de &lsquo;General Manager&rsquo; cessant d&rsquo;exister.<\/p>\n\n\n\n<p>Tom Smidts a rejoint Unilever Belgium en 2010 en tant que Brand &amp; Indirect Communication Manager, indique un communiqu\u00e9 de presse. Il a ensuite occup\u00e9 divers postes de marketing et de vente au niveau local, au Benelux et au niveau mondial avant d&rsquo;\u00eatre nomm\u00e9 directeur marketing senior, Home Care Benelux Lead en novembre 2019. Une p\u00e9riode de transition est pr\u00e9vue pour Wiesner et Smidts en juillet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moins de niveaux de gestion<\/h2>\n\n\n\n<p>Le changement au sommet fait partie de la restructuration \u00e0 grande \u00e9chelle annonc\u00e9e par Unilever en janvier. L&rsquo;entreprise de produits de grande consommation <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-va-supprimer-1-500-emplois\/\" target=\"_blank\" rel=\"noreferrer noopener\">supprime quelque 1 500 emplois<\/a> et r\u00e9duit le nombre de niveaux de gestion. 15 % de tous les postes d&rsquo;encadrement sup\u00e9rieur dispara\u00eetraient, ainsi qu&rsquo;un poste d&rsquo;encadrement junior sur vingt. Les cons\u00e9quences au niveau belge deviennent maintenant claires.<\/p>\n\n\n\n<p>Le 24 mars, Silvia Wiesner \u00e9tait encore <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/its-customer-journey-stupid-le-retaildetail-omnichannel-e-commerce-congress-en-huit\/\" target=\"_blank\" rel=\"noreferrer noopener\">sur sc\u00e8ne au congr\u00e8s RetailDetail Omnichannel &amp; E-Commerce<\/a>, o\u00f9 elle a expliqu\u00e9 les efforts num\u00e9riques du g\u00e9ant des produits de grande consommation. R\u00e9cemment, elle a \u00e9galement <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-constate-une-polarisation-des-comportements-dachat-en-temps-de-crise\/\" target=\"_blank\" rel=\"noreferrer noopener\">partag\u00e9 sa vision de l&rsquo;avenir du supermarch\u00e9<\/a> avec RetailDetail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tom Smidts, actuellement directeur du marketing, deviendra le nouveau chef de pays pour Unilever en Belgique et au Luxembourg. Le changement de direction s&rsquo;inscrit dans le cadre de la r\u00e9organisation internationale du fabricant.<\/p>\n","protected":false},"author":5,"featured_media":59025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,24],"tags":[],"people":[],"extra":[],"company":[260],"topic":[609,386,332],"region":[324],"class_list":["post-59022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-food","company-unilever","topic-changement-de-direction","topic-fmcg","topic-restructuration","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Directeur du marketing devient chef chez Unilever Belgique-Luxembourg - RetailDetail 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