{"id":5907,"date":"2014-05-27T11:07:43","date_gmt":"2014-05-27T11:07:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/eden-park-ouvre-sa-premiere-boutique-en-belgique\/"},"modified":"2014-05-27T11:07:43","modified_gmt":"2014-05-27T11:07:43","slug":"eden-park-ouvre-sa-premiere-boutique-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/eden-park-ouvre-sa-premiere-boutique-en-belgique\/","title":{"rendered":"Eden Park ouvre sa premi\u00e8re boutique en Belgique"},"content":{"rendered":"<h2>Primeur belge pour Waterloo<\/h2>\n<p>Ce que Lacoste et Fred Perry ont r\u00e9alis\u00e9 dans l\u2019univers du tennis, Franck Mesnel l\u2019a fait dans le monde du rugby, \u00e0 savoir <a target=\"_blank\" href=\"http:\/\/www.eden-park.fr\/e_commerce\/institutionnel\/histoire.cfm\" rel=\"noopener\">la reconversion d\u2019un champion de sport dans le business de la mode<\/a>. <strong>En 1987 Mesnel et son co-\u00e9quipier Eric Blanc lancent leur propre marque Eden Park<\/strong>, du nom du stade des All Blacks, les c\u00e9l\u00e8bres champions de rugby d\u2019Auckland en Nouvelle-Z\u00e9lande. C\u2019est dans ce stade que Mesnel a jou\u00e9 sa premi\u00e8re Coupe du Monde.<\/p>\n<p>Depuis la marque fran\u00e7aise \u2018casual chic\u2019, reconnaissable\u00a0 \u00e0 son logo \u00e0 n\u0153ud rose, <strong>est commercialis\u00e9e dans 400 magasins en France<\/strong> \u2013 qui g\u00e9n\u00e8rent 80% du chiffre d\u2019affaires \u2013 et <strong>200 boutiques dans 36 pays<\/strong>. Il s\u2019agit tant de boutiques monomarques que de commerces en franchise ou de magasins multimarques. En 2013 le groupe a r\u00e9alis\u00e9 un<strong> chiffre d\u2019affaires de 57 millions d\u2019euros<\/strong>.<\/p>\n<p>En Belgique Eden Park est <strong>disponible dans une quinzaine de magasins multimarques, ainsi que chez Galeria Inno<\/strong>. A pr\u00e9sent Mesnel passe \u00e0 la vitesse sup\u00e9rieure en ouvrant sa premi\u00e8re boutique monomarque belge d\u2019une surface de 85 m\u00b2 \u00e0 Waterloo, \u00e0 c\u00f4t\u00e9 de la galerie marchande Wellington. <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.1439228502995228.1073741828.1424452911139454&amp;type=1\" rel=\"noopener\">Lors de l\u2019ouverture le 22 mai dernier<\/a>, le PDG a fait part de ses ambitions en Belgique : <strong>ouvrir deux boutiques par an<\/strong>, du moins si le point de vente de Waterloo s\u2019av\u00e8re un succ\u00e8s.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primeur belge pour Waterloo Ce que Lacoste et Fred Perry ont r\u00e9alis\u00e9 dans l\u2019univers du tennis, Franck Mesnel l\u2019a fait dans le monde du rugby, \u00e0 savoir la reconversion d\u2019un champion de sport dans le business de la mode. En 1987 Mesnel et son co-\u00e9quipier Eric Blanc lancent leur propre marque Eden Park, du nom [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eden Park ouvre sa premi\u00e8re boutique en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/eden-park-ouvre-sa-premiere-boutique-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eden Park ouvre sa premi\u00e8re boutique en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Primeur belge pour Waterloo Ce que Lacoste et Fred Perry ont r\u00e9alis\u00e9 dans l\u2019univers du tennis, Franck Mesnel l\u2019a fait dans le monde du rugby, \u00e0 savoir la reconversion d\u2019un champion de sport dans le business de la mode. 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