{"id":59203,"date":"2022-07-05T13:32:02","date_gmt":"2022-07-05T11:32:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=59203"},"modified":"2022-07-05T13:35:57","modified_gmt":"2022-07-05T11:35:57","slug":"sainsburys-investit-des-centaines-de-millions-dans-des-reductions-de-prix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/sainsburys-investit-des-centaines-de-millions-dans-des-reductions-de-prix\/","title":{"rendered":"Sainsbury&rsquo;s investit des centaines de millions dans des r\u00e9ductions de prix"},"content":{"rendered":"\n<p>La cha\u00eene de supermarch\u00e9s britannique <strong>Sainsbury&rsquo;s <\/strong>a remarqu\u00e9 que les consommateurs \u00e9conomisent sur leurs achats et se tournent vers des marques propres moins ch\u00e8res. Le d\u00e9taillant va investir des centaines de millions dans des r\u00e9ductions de prix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le budget sous pression<\/h2>\n\n\n\n<p>Les consommateurs surveillent d\u00e9sormais \u00ab&nbsp;chaque centime et chaque livre&nbsp;\u00bb, d\u00e9clare Simon Roberts, PDG de Sainsbury&rsquo;s. Il s&rsquo;attend \u00e0 ce que la pression sur les budgets des m\u00e9nages s&rsquo;intensifie pour le reste de l&rsquo;ann\u00e9e. \u00ab&nbsp;Nous comprenons vraiment \u00e0 quel point c&rsquo;est difficile pour des millions de m\u00e9nages en ce moment, c&rsquo;est pourquoi nous investissons 500 millions de livres (<em>584 millions d&rsquo;euros<\/em>) et faisons tout ce que nous pouvons pour maintenir nos prix bas, notamment sur les produits que les clients ach\u00e8tent le plus souvent.&nbsp;\u00bb<\/p>\n\n\n\n<p>Sainsbury&rsquo;s a vu ses ventes chuter de 4 % au premier trimestre de son exercice bris\u00e9. Les supermarch\u00e9s du groupe ont bien r\u00e9sist\u00e9, ne reculant que de 2,4 % par rapport \u00e0 un fort trimestre en 2021, alors que des mesures Covid restrictives \u00e9taient encore en place. Cependant, les cha\u00eenes non alimentaires Argos et Habitat ont davantage souffert, avec des ventes de v\u00eatements en baisse de 10% et de marchandises diverses en baisse de 11%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s britannique Sainsbury&rsquo;s a remarqu\u00e9 que les consommateurs \u00e9conomisent sur leurs achats et se tournent vers des marques propres moins ch\u00e8res. Le d\u00e9taillant va investir des centaines de millions dans des r\u00e9ductions de prix. <\/p>\n","protected":false},"author":3,"featured_media":17762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[484],"topic":[336,266],"region":[381],"class_list":["post-59203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-sainsburys","topic-inflation","topic-resultats-financiers","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sainsbury&#039;s investit des centaines de millions dans des r\u00e9ductions de prix - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La 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