{"id":5924,"date":"2014-05-28T13:17:59","date_gmt":"2014-05-28T13:17:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/starbucks-va-vendre-des-hamburgers\/"},"modified":"2014-05-28T13:17:59","modified_gmt":"2014-05-28T13:17:59","slug":"starbucks-va-vendre-des-hamburgers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/starbucks-va-vendre-des-hamburgers\/","title":{"rendered":"Starbucks va vendre des hamburgers"},"content":{"rendered":"<h2>Hamburgers, cocktails et bi\u00e8re<\/h2>\n<p>Starbucks a rachet\u00e9 la cha\u00eene La Boulange Bakery en 2012. <a target=\"_blank\" href=\"http:\/\/www.businessweek.com\/articles\/2014-05-27\/with-a-croissant-burger-starbucks-and-la-boulange-test-the-dinner-crowd\" rel=\"noopener\">Le nouveau restaurant La Boulange qui ouvrira ses portes \u00e0 Los Angeles<\/a> le 12 juin, proposera <strong>un menu plus vari\u00e9<\/strong>. Actuellement l\u2019enseigne vend uniquement des sandwiches, des salades et des omelettes, auxquels viendront s\u2019ajouter des cocktails, de la bi\u00e8re, du vin et des hamburgers, <strong>afin de pouvoir attirer des clients tout au long de la journ\u00e9e<\/strong>.<\/p>\n<p><strong>Les horaires d\u2019ouverture seront \u00e9galement \u00e9largis<\/strong> : les clients pourront y manger jusqu\u2019\u00e0 22 heures, au lieu de 19 heures. Pour signaler cette transition, le restaurant de Los Angeles rayera le mot \u2018Bakery\u2019 de son\u00a0 nom et s\u2019appellera \u2018La Boulange\u2019 tout court. Si le concept\u00a0 s\u00e9duit, Starbucks examinera la possibilit\u00e9 de d\u00e9ployer la formule.<\/p>\n<h2>\n<br \/>S\u2019accaparer la soir\u00e9e<\/h2>\n<p>Ce nouveau concept de Starbucks n\u2019a pas de quoi \u00e9tonner, car la cha\u00eene\u00a0 proposait d\u00e9j\u00e0 des menus du soir dans ses bars \u00e0 caf\u00e9, afin d\u2019attirer des clients suppl\u00e9mentaires plus tard dans la journ\u00e9e. <strong>Pour l\u2019instant Starbucks accueille surtout des clients \u00e0 l\u2019heure du petit d\u00e9jeuner et du lunch \u00e0 midi<\/strong>, alors que d\u2019autres grandes cha\u00eenes s\u2019accaparent la client\u00e8le du soir.<\/p>\n<p>Lors de la reprise de La Boulange, Starbucks avait quelque peu modifi\u00e9\u00a0 l\u2019assortiment propos\u00e9 par la cha\u00eene, au grand m\u00e9contentement de certains clients r\u00e9guliers. Ainsi suite \u00e0 une s\u00e9rie de plaintes, Starbucks a d\u00fb remettre sur la carte une p\u00e2tisserie qui avait \u00e9t\u00e9 ray\u00e9e.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hamburgers, cocktails et bi\u00e8re Starbucks a rachet\u00e9 la cha\u00eene La Boulange Bakery en 2012. Le nouveau restaurant La Boulange qui ouvrira ses portes \u00e0 Los Angeles le 12 juin, proposera un menu plus vari\u00e9. Actuellement l\u2019enseigne vend uniquement des sandwiches, des salades et des omelettes, auxquels viendront s\u2019ajouter des cocktails, de la bi\u00e8re, du vin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks va vendre des hamburgers - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/starbucks-va-vendre-des-hamburgers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks va vendre des hamburgers - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Hamburgers, cocktails et bi\u00e8re Starbucks a rachet\u00e9 la cha\u00eene La Boulange Bakery en 2012. 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