{"id":59417,"date":"2022-07-08T10:54:05","date_gmt":"2022-07-08T08:54:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=59417"},"modified":"2022-07-08T10:54:07","modified_gmt":"2022-07-08T08:54:07","slug":"about-you-enregistre-une-solide-croissance-en-belgique-et-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/about-you-enregistre-une-solide-croissance-en-belgique-et-aux-pays-bas\/","title":{"rendered":"About You enregistre une solide croissance en Belgique et aux Pays-Bas"},"content":{"rendered":"\n<p>Malgr\u00e9 l&rsquo;inflation et la guerre en Ukraine, <strong>About You<\/strong> constate que les consommateurs europ\u00e9ens renouvellent leurs garde-robes. Cependant, la croissance prime toujours sur le profit pour la plateforme de mode allemande.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investissements \u00e9lev\u00e9s<\/h2>\n\n\n\n<p>Au premier trimestre de son exercice bris\u00e9, About You a vu son chiffre d&rsquo;affaires augmenter de 19,4 % pour atteindre 504,1 millions d&rsquo;euros. Il s&rsquo;agit d&rsquo;un r\u00e9sultat solide dans un contexte \u00e9conomique difficile. Apr\u00e8s une forte baisse de la demande peu apr\u00e8s l&rsquo;invasion de l&rsquo;Ukraine par la Russie, l&rsquo;e-tailer a vu la consommation reprendre dans toute l&rsquo;Europe, y compris en Europe centrale et orientale, au cours du trimestre.<\/p>\n\n\n\n<p>La perte d&rsquo;exploitation s&rsquo;est \u00e9lev\u00e9e \u00e0 28,8 millions d&rsquo;euros, en raison d&rsquo;investissements \u00e9lev\u00e9s dans le marketing et l&rsquo;expansion, ainsi que d&rsquo;effets ponctuels li\u00e9s \u00e0 la guerre en Ukraine. Les investissements ont port\u00e9 leurs fruits, selon About You : le nombre de clients actifs est pass\u00e9 de 9,2 millions \u00e0 11,8 millions. La d\u00e9pense moyenne par achat a l\u00e9g\u00e8rement diminu\u00e9, mais la fr\u00e9quence d&rsquo;achat a augment\u00e9. Une \u00ab&nbsp;croissance solide&nbsp;\u00bb a \u00e9t\u00e9 enregistr\u00e9e en Belgique et aux Pays-Bas.<\/p>\n\n\n\n<p>Le groupe confirme ses perspectives pour l&rsquo;ensemble de l&rsquo;exercice : une croissance des ventes de 25 \u00e0 35% et une perte qui se situera entre 50 et 70 millions d&rsquo;euros. Le groupe ne pr\u00e9voit pas de b\u00e9n\u00e9fice avant l&rsquo;exercice 2023-2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 l&rsquo;inflation et la guerre en Ukraine, About You constate que les consommateurs europ\u00e9ens renouvellent leurs garde-robes. Cependant, la croissance prime toujours sur le profit pour la plateforme de mode allemande. <\/p>\n","protected":false},"author":3,"featured_media":27461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[502],"topic":[266],"region":[],"class_list":["post-59417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-about-you","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About You enregistre une solide croissance en Belgique et aux Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 l&#039;inflation et la guerre en Ukraine, About You 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