{"id":5963,"date":"2014-06-03T10:51:04","date_gmt":"2014-06-03T10:51:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/regent-street-equipee-de-beacons\/"},"modified":"2014-06-03T10:51:04","modified_gmt":"2014-06-03T10:51:04","slug":"regent-street-equipee-de-beacons","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/regent-street-equipee-de-beacons\/","title":{"rendered":"Regent Street \u00e9quip\u00e9e de beacons"},"content":{"rendered":"<h2>Installation de beacons sur une longueur de 1,5 km<\/h2>\n<p>Contrairement \u00e0 d\u2019autres rues commer\u00e7antes,<strong> les beacons seront install\u00e9s dans quasiment tous les magasins de Regent Street<\/strong>, notamment chez Burberry, Hugo Boss ou encore Banana Republic. Une centaine de magasins sont d\u00e9j\u00e0 \u00e9quip\u00e9s de beacons, leur permettant de communiquer avec les consommateurs faisant leur shopping sur l\u2019art\u00e8re commer\u00e7ante, longue de 1,5 km.<\/p>\n<p>A l\u2019aide de l\u2019appli les consommateurs pourront indiquer s\u2019ils aiment ou non une marque. Sur base de ces donn\u00e9es <strong>un profil sera \u00e9tabli pour chaque utilisateur<\/strong> afin de pouvoir lui envoyer des informations cibl\u00e9es et \u00e9viter de le submerger de messages qui ne l\u2019int\u00e9ressent pas.<\/p>\n<h2>\n<br \/>Programme de modernisation<\/h2>\n<p>\u00ab Nous voulons que Regent Street devienne <a target=\"_blank\" href=\"http:\/\/recode.net\/2014\/06\/02\/iconic-london-shopping-street-gets-latest-accessory-beacons\/\" rel=\"noopener\">la destination de shopping la plus populaire au monde <\/a>\u00bb, indique David Shaw, responsable du portefeuille de Regent Street de la soci\u00e9t\u00e9 immobili\u00e8re The Crown Estate. \u00ab Cela signifie donc que nous devons <strong>combiner le retail online, physique et mobile<\/strong> et utiliser les\u00a0 technologies les plus modernes, afin que le consommateur de 21\u00e8me si\u00e8cle puisse vivre une exp\u00e9rience d\u2019achat attrayante. \u00bb<\/p>\n<p>Ce projet fait partie d\u2019un programme de modernisation de Regent Street, <strong>qui co\u00fbtera 1,7 milliard de dollars (1,25 million d\u2019euros) au total.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Installation de beacons sur une longueur de 1,5 km Contrairement \u00e0 d\u2019autres rues commer\u00e7antes, les beacons seront install\u00e9s dans quasiment tous les magasins de Regent Street, notamment chez Burberry, Hugo Boss ou encore Banana Republic. Une centaine de magasins sont d\u00e9j\u00e0 \u00e9quip\u00e9s de beacons, leur permettant de communiquer avec les consommateurs faisant leur shopping sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regent Street \u00e9quip\u00e9e de beacons - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/regent-street-equipee-de-beacons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regent Street \u00e9quip\u00e9e de beacons - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Installation de beacons sur une longueur de 1,5 km Contrairement \u00e0 d\u2019autres rues commer\u00e7antes, les beacons seront install\u00e9s dans quasiment tous les magasins de Regent Street, notamment chez Burberry, Hugo Boss ou encore Banana Republic. 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