{"id":59654,"date":"2022-07-14T09:54:42","date_gmt":"2022-07-14T07:54:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=59654"},"modified":"2022-07-14T10:33:09","modified_gmt":"2022-07-14T08:33:09","slug":"ouverture-du-premier-louis-delhaize-open-market-a-gembloux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ouverture-du-premier-louis-delhaize-open-market-a-gembloux\/","title":{"rendered":"Ouverture du premier Louis Delhaize Open Market \u00e0 Gembloux"},"content":{"rendered":"\n<p>Le Groupe&nbsp;<strong>Louis Delhaize&nbsp;<\/strong>teste sur deux sites une formule innovante de supermarch\u00e9 qui distingue le \u00ab&nbsp;shopping&nbsp;\u00bb de l\u2019\u00ab&nbsp;achat&nbsp;\u00bb et qui vise \u00e0 concilier durabilit\u00e9 et prix. Le premier magasin pilote a ouvert ses portes mardi \u00e0 Gembloux, le second suivra vendredi \u00e0 Braine-le-Comte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exercice approfondi<\/h2>\n\n\n\n<p>Le groupe Louis Delhaize poursuit son op\u00e9ration de transformation de tous les magasins Match et Smatch de Belgique en enseignes Louis Delhaize. Un premier magasin pilote de la nouvelle formule pour les grands supermarch\u00e9s a ouvert ses portes mardi \u00e0 Gembloux. Un deuxi\u00e8me ouvrira vendredi \u00e0 Braine-le-Comte. Pour l&rsquo;instant, il s&rsquo;agit encore d&rsquo;un test : il ne sera question de v\u00e9ritable d\u00e9ploiement qu&rsquo;une fois une \u00e9valuation approfondie du concept r\u00e9alis\u00e9e.<\/p>\n\n\n\n<p>Le d\u00e9taillant a approfondi la question et d\u00e9velopp\u00e9 le nouveau concept \u00e0 l\u2019issue de discussions avec clients et employ\u00e9s. Il a ainsi cr\u00e9\u00e9 une formule qui entend se distinguer des autres supermarch\u00e9s, en s\u00e9parant entre autres le \u00ab&nbsp;runshopping&nbsp;\u00bb du \u00ab&nbsp;funshopping&nbsp;\u00bb. Si la durabilit\u00e9 et la transparence constituent un axe important, le d\u00e9taillant prend d&rsquo;un autre c\u00f4t\u00e9 \u00e9galement des mesures en mati\u00e8re de prix et de promotion.<\/p>\n\n\n\n<p>RetailDetail a rendu visite au magasin de Gembloux et s&rsquo;est entretenu avec la directrice des op\u00e9rations Sabine Muller et le directeur du marketing St\u00e9phane Genicot.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/waarom-louis-delhaize-open-market-zich-geen-supermarkt-noemt\/\">Vous trouverez sur ce lien un compte rendu d\u00e9taill\u00e9 ainsi que des photos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe\u00a0Louis Delhaize\u00a0teste sur deux sites une formule innovante de supermarch\u00e9 qui distingue le \u00ab\u00a0shopping\u00a0\u00bb de l\u2019\u00ab\u00a0achat\u00a0\u00bb et qui vise \u00e0 concilier durabilit\u00e9 et prix. Le premier magasin pilote a ouvert ses portes mardi \u00e0 Gembloux, le second suivra vendredi \u00e0 Braine-le-Comte.<\/p>\n","protected":false},"author":3,"featured_media":59577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[707,606],"topic":[340],"region":[226],"class_list":["post-59654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-louis-delhaize","company-match","topic-concept-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouverture du premier Louis Delhaize Open Market \u00e0 Gembloux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le 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