{"id":59677,"date":"2022-07-14T12:20:53","date_gmt":"2022-07-14T10:20:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=59677"},"modified":"2022-07-14T16:10:34","modified_gmt":"2022-07-14T14:10:34","slug":"pourquoi-louis-delhaize-open-market-nest-pas-un-supermarche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-louis-delhaize-open-market-nest-pas-un-supermarche\/","title":{"rendered":"Pourquoi Louis Delhaize Open Market n\u2019est pas un supermarch\u00e9 ?"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59695\" data-id=\"59695\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-12-2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-12-2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-12-2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-12-2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-12-2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-12-2.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59697\" data-id=\"59697\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-20-1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-20-1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-20-1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-20-1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-20-1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-20-1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59699\" data-id=\"59699\" 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-17-1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-17-1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-17-1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-17-1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-17-1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-17-1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59703\" data-id=\"59703\" 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-14-1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-14-1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-14-1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-14-1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-14-1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-14-1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59709\" data-id=\"59709\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-13-1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-13-1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-13-1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-13-1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-13-1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-13-1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59714\" data-id=\"59714\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-6-1-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-6-1-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-6-1-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-6-1-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-6-1.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59716\" data-id=\"59716\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-4-1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-4-1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-4-1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-4-1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-4-1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-4-1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59718\" data-id=\"59718\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-3-1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-3-1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-3-1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-3-1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-3-1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/07\/Louis-Delhaize-Open-Market-3-1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Shopping versus achat&nbsp;: la nouvelle formule Louis Delhaize Open Market offre une exp\u00e9rience int\u00e9ressante \u00e0 Gembloux. L&rsquo;accent est plus que jamais mis sur la diff\u00e9renciation, la transparence et la durabilit\u00e9, mais le prix et la promotion jouent \u00e9galement un r\u00f4le.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transparence<\/h2>\n\n\n\n<p>Le 12 juillet, le groupe Louis Delhaize a ouvert \u00e0 Gembloux le premier Louis Delhaize Open Market, la nouvelle formule de magasin <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-transformation-est-amorcee-match-devient-louis-delhaize\/\">qui remplacera \u00e0 terme les magasins Match dans notre pays<\/a>. Le magasin de 1 400 m\u00e8tres carr\u00e9s a fait l&rsquo;objet d&rsquo;une r\u00e9novation compl\u00e8te, dont les travaux avaient d\u00e9but\u00e9 le 11 avril. Pendant la fermeture du magasin, une tente de 380 m\u00b2 install\u00e9e sur le parking \u00e9tait accessible des clients. Un deuxi\u00e8me magasin test, l\u00e9g\u00e8rement plus grand (1&nbsp;800 m\u00b2) ouvrira ses portes le 15 juillet \u00e0 Braine-le-Comte. RetailDetail s&rsquo;est entretenu avec Sabine Muller, directrice des op\u00e9rations et moteur enthousiaste du nouveau concept, et St\u00e9phane Genicot, directeur du marketing.<\/p>\n\n\n\n<p>Premi\u00e8re observation&nbsp;: le terme \u00ab&nbsp;Open Market&nbsp;\u00bb n\u2019est pas utilis\u00e9 par hasard. \u00ab&nbsp;Nous pr\u00e9f\u00e9rons \u00e9viter l\u2019appellation supermarch\u00e9. Nous voulons nous d\u00e9marquer. Le terme \u2018Open\u2019 incarne la transparence \u00e0 laquelle nous aspirons.&nbsp;\u00bb Elle se traduit non seulement par une disposition claire et pratique des magasins, mais aussi par une gamme qui met l&rsquo;accent sur des produits locaux, durables et traditionnels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deux missions d\u2019achat<\/h2>\n\n\n\n<p>C\u2019est notamment le cas dans la premi\u00e8re partie du magasin, car ce Louis Delhaize Open Market flambant neuf a \u00e9t\u00e9 divis\u00e9 selon une logique de \u00ab&nbsp;shopping versus achat&nbsp;\u00bb. Le magasin distingue en effet deux missions d&rsquo;achat&nbsp;: dans le rayon des produits frais, spacieux et bien organis\u00e9, les clients \u00e0 la recherche de produits savoureux, frais et artisanaux trouveront leur bonheur. La marque de distributeur Louis y joue un r\u00f4le de premier plan. La gamme est pass\u00e9e de 600 \u00e0 2&nbsp;000 r\u00e9f\u00e9rences, et continue de cro\u00eetre. Les marques de distributeur de Match, comme Match ou saveurs + d\u00e9couvertes, vont faire la transition vers Louis.<\/p>\n\n\n\n<p>Pour faire leurs provisions, les clients doivent plut\u00f4t se rendre dans l&rsquo;Entrep\u00f4t, la zone situ\u00e9e \u00e0 l&rsquo;arri\u00e8re o\u00f9 sont regroup\u00e9s toute l\u2019\u00e9picerie s\u00e8che, les boissons et les produits non alimentaires. Ici, prix et promotions donnent le ton. Dans la m\u00eame logique, le d\u00e9taillant va bient\u00f4t lancer un service de \u00ab&nbsp;personal shopper&nbsp;\u00bb. Les clients peuvent utiliser une colonne install\u00e9e \u00e0 l&rsquo;entr\u00e9e (ou le faire en ligne) pour commander des produits en stock, qui seront ensuite \u00e0 leur disposition apr\u00e8s leur visite du magasin. En plus du magasin, un point d\u2019enl\u00e8vement&nbsp;\u00ab&nbsp;click &amp; collect&nbsp;\u00bb sera \u00e9galement disponible. \u00ab&nbsp;Nous allons d&rsquo;abord le tester \u00e0 Jumet. Nous pr\u00e9parons les courses dans les deux heures. Gratuitement. Vous pouvez commander sur shop.louisdelhaize.be.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unique en son genre&nbsp;: la Recyclerie<\/h2>\n\n\n\n<p>Le concept du magasin est le fruit de plusieurs discussions avec clients et employ\u00e9s et permet de r\u00e9pondre \u00e0 leurs attentes. L&rsquo;une des innovations remarquables qui en d\u00e9coule est la <em>&nbsp;Recyclerie<\/em> (n\u00e9ologisme fran\u00e7ais imagin\u00e9 par Sabine Muller) o\u00f9 les clients peuvent apporter leur huile de friture usag\u00e9e, des petits appareils \u00e9lectrom\u00e9nagers, des piles et batteries, des ampoules et des vidanges avec ou sans consigne. \u00ab&nbsp;C\u2019est une fa\u00e7on de mettre en avant notre \u00e9co-responsabilit\u00e9. Il s&rsquo;agit d&rsquo;un concept unique&nbsp;: personne d&rsquo;autre ne le propose.&nbsp;\u00bb Le lavabo o\u00f9 les clients peuvent se laver les mains t\u00e9moigne du souci du service et du d\u00e9tail.<\/p>\n\n\n\n<p>Cette attention port\u00e9e \u00e0 la durabilit\u00e9 s&rsquo;\u00e9tend \u00e0 l&rsquo;ensemble du magasin, qui est pratiquement d\u00e9pourvu de papier&nbsp;: le d\u00e9taillant communique au moyen d&rsquo;\u00e9tiquettes de rayon num\u00e9riques, d&rsquo;\u00e9crans LCD innovants dans le rayon fruits et l\u00e9gumes et de pr\u00e9sentoirs en papier \u00e9lectronique (\u00ab&nbsp;e-paper&nbsp;\u00bb). Les actions contre le gaspillage sont \u00e9galement frappantes&nbsp;: les clients peuvent acheter du pain de la veille avec une r\u00e9duction de 50&nbsp;%. Ces r\u00e9ductions anti-gaspillage sont \u00e9galement appliqu\u00e9es aux aliments secs et frais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pralines fra\u00eeches<\/h2>\n\n\n\n<p>Nous jetons un coup d&rsquo;\u0153il dans le magasin. D\u00e8s l&rsquo;entr\u00e9e, le comptoir de service attire toute l&rsquo;attention. \u00ab\u00a0C&rsquo;est notre sc\u00e8ne de th\u00e9atre\u00a0\u00bb, explique Sabine Muller. Les clients y trouveront une s\u00e9lection de grillades, comme du poulet r\u00f4ti, des boulettes de viande, des spare ribs, du pain de viande&#8230; Le fromage provient d&rsquo;un ma\u00eetre affineur. La viande &#8211; d\u00e9coup\u00e9e et emball\u00e9e sur place &#8211; est d\u00e9sormais pr\u00e9sent\u00e9e dans des barquettes transparentes en rPET. Les filets de poisson sont lev\u00e9s dans le magasin et emball\u00e9s sous vide. Toujours \u00e0 l&rsquo;entr\u00e9e, les clients trouveront une zone \u00ab\u00a0\u00e0 emporter\u00a0\u00bb proposant des repas frais, pizzas, bols de p\u00e2tes, sandwiches, salades&#8230; De l\u00e0, vous pouvez vous rendre directement aux caisses automatiques.<\/p>\n\n\n\n<p>Louis Delhaize vend les fruits et l\u00e9gumes en vrac dans la mesure du possible. Le vrac est \u00e9galement mis \u00e0 l\u2019honneur dans d&rsquo;autres rayons. Les clients peuvent apporter leurs propres emballages dans le magasin et les peser \u00e0 l&rsquo;entr\u00e9e. Il y a un vaste rayon bio o\u00f9 ils peuvent se procurer noix, c\u00e9r\u00e9ales, p\u00e2tes, l\u00e9gumineuses et riz en vrac. \u00c0 Braine-le-Comte, Louis Delhaize testera \u00e9galement les aliments pour animaux et le vin en vrac. Les \u00ab&nbsp;alc\u00f4ves&nbsp;\u00bb mettent en avant des cat\u00e9gories strat\u00e9giques, telles que les tapas, la cuisine du monde, la cave \u00e0 vin, les bi\u00e8res belges&#8230; Le Caf\u00e9 Gourmand, o\u00f9 vous trouverez du caf\u00e9, du th\u00e9 et du chocolat, est \u00e9galement remarquable. Sans oublier&nbsp;: une armoire r\u00e9frig\u00e9r\u00e9e proposant des pralines fra\u00eeches. Dans quel autre supermarch\u00e9 pourriez-vous en trouver ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de pollution visuelle<\/h2>\n\n\n\n<p>L&rsquo;Entrep\u00f4t est \u00e9l\u00e9gant, avec un merchandising visuel qui met bien en valeur les promotions. \u00ab&nbsp;Nous voulions \u00e9viter toute pollution visuelle.&nbsp;\u00bb On y trouve \u00e9galement un rayon vrac limit\u00e9, compos\u00e9 de riz Bosto et de p\u00e2tes Panzani. \u00ab&nbsp;Assez curieusement, nous n&rsquo;avons trouv\u00e9 aucun fabricant de marque de c\u00e9r\u00e9ales pour petit-d\u00e9jeuner pr\u00eat \u00e0 nous suivre dans cette aventure. Alors qu&rsquo;ils le font en France.&nbsp;\u00bb<\/p>\n\n\n\n<p>Les stocks sont install\u00e9s au-dessus des meubles\u00a0: c&rsquo;est bon pour la productivit\u00e9. Ces meubles arborent par ailleurs un aspect m\u00e9tallique brut\u00a0: ils ne sont pas laqu\u00e9s, pour des raisons de durabilit\u00e9 notamment. Vous trouverez \u00e9galement dans ce rayon un Discount Point, la r\u00e9ponse \u00e0 Action &amp; co, que nous connaissons d\u00e9j\u00e0 gr\u00e2ce \u00e0 d&rsquo;autres magasins Cora et Match. Le parcours d\u2019achat se termine par les produits surgel\u00e9s et les cosm\u00e9tiques, pr\u00e8s de la zone des caisses qui combine deux caisses traditionnelles avec une \u00ab\u00a0file d&rsquo;attente unique\u00a0\u00bb et deux caisses en libre-service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Baisse des prix<\/h2>\n\n\n\n<p>Gembloux est un march\u00e9 \u00e2prement disput\u00e9 o\u00f9 pratiquement tous les concurrents sont pr\u00e9sents. Ce qui signifie qu&rsquo;il faut participer \u00e0 la guerre des prix. Match et Louis Delhaize n&rsquo;ont jamais \u00e9t\u00e9 connus pour leurs bas prix, mais les choses sont \u00e9galement en train de changer\u00a0: \u00ab\u00a0Nous avons baiss\u00e9 nos prix. Pas au niveau de Colruyt, mais Delhaize et Carrefour ne nous battront plus\u00a0\u00bb, entend-on. Les promotions occupent une place plus importante dans le magasin et dans le d\u00e9pliant, dont le format a \u00e9t\u00e9 revisit\u00e9 et ressemble davantage au d\u00e9pliant Bonus d&rsquo;Albert Heijn. Il contient des offres moins nombreuses mais plus agressives &#8211; environ 60 par semaine.<\/p>\n\n\n\n<p>Quelles sont les ambitions futures de ce concept ? Nos interlocuteurs soulignent qu&rsquo;il s\u2019agit d&rsquo;un test. Il n\u2019est pas encore question de d\u00e9ploiement \u00e0 grande \u00e9chelle, m\u00eame si le plan initial pr\u00e9voyait la conversion des 55 supermarch\u00e9s Smatch et 35 Match d&rsquo;ici la fin 2025. La formule fera d&rsquo;abord l&rsquo;objet d&rsquo;une \u00e9valuation approfondie. \u00ab&nbsp;Mais cela ne signifie pas que nous restons les bras crois\u00e9s. Des plans sont pr\u00eats pour la r\u00e9novation des magasins d\u00e9but 2023 et nous sommes \u00e9galement en train de convertir certains points de vente Smatch en Louis Delhaize. Donc d&rsquo;ici la fin de l&rsquo;ann\u00e9e, nous aurons de toute fa\u00e7on r\u00e9nov\u00e9 une dizaine de magasins.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopping versus achat\u00a0: la nouvelle formule Louis Delhaize Open Market offre une exp\u00e9rience int\u00e9ressante \u00e0 Gembloux. L&rsquo;accent est plus que jamais mis sur la diff\u00e9renciation, la transparence et la durabilit\u00e9, mais le prix et la promotion jouent \u00e9galement un r\u00f4le.\u00a0<\/p>\n","protected":false},"author":3,"featured_media":59582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[605,707,606],"topic":[340],"region":[226],"class_list":["post-59677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-louis-delhaize-group","company-louis-delhaize","company-match","topic-concept-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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