{"id":60359,"date":"2022-07-26T13:25:18","date_gmt":"2022-07-26T11:25:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=60359"},"modified":"2022-07-26T13:25:20","modified_gmt":"2022-07-26T11:25:20","slug":"aldi-veut-ouvrir-des-centaines-de-magasins-en-chine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-veut-ouvrir-des-centaines-de-magasins-en-chine\/","title":{"rendered":"Aldi veut ouvrir des centaines de magasins en Chine"},"content":{"rendered":"\n<p>La Chine est l&rsquo;un des march\u00e9s les plus int\u00e9ressants pour <strong>Aldi S\u00fcd<\/strong>. La cha\u00eene souhaite ouvrir des centaines de magasins rien qu&rsquo;\u00e0 Shanghai, et cherche maintenant \u00e0 s&rsquo;\u00e9tendre \u00e0 la ville suivante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beaucoup de taches blanches<\/h2>\n\n\n\n<p>Il existe un \u00e9norme potentiel pour Aldi en Chine, estime Roman Rasinger, directeur g\u00e9n\u00e9ral d&rsquo;Aldi S\u00fcd. \u00ab&nbsp;La Chine est et reste l&rsquo;un des march\u00e9s les plus int\u00e9ressants dans tous les domaines et l&rsquo;augmentation rapide de la taille de la classe moyenne entra\u00eene un \u00e9norme potentiel sur le march\u00e9 alimentaire,&nbsp;\u00bb a-t-il d\u00e9clar\u00e9 au Handelsblatt. En particulier, il y a beaucoup de \u00ab&nbsp;taches blanches&nbsp;\u00bb dans l&rsquo;offre, qu&rsquo;Aldi pourrait colorer en bleu.<\/p>\n\n\n\n<p>Le discounter est pr\u00e9sent \u00e0 Shanghai depuis trois ans et il est maintenant pr\u00eat \u00e0 passer \u00e0 la vitesse sup\u00e9rieure. Rien qu&rsquo;\u00e0 Shanghai, qui compte 25 millions d&rsquo;habitants, Rasinger voit un potentiel pour des centaines de magasins, mais le delta du Yangtze est \u00e9galement une priorit\u00e9 pour Aldi. Il s&rsquo;agit de m\u00e9tropoles telles que Hangzhou et Nanjing. Le discounter \u00e9value actuellement quelle sera la prochaine ville.<\/p>\n\n\n\n<p>Il est frappant de constater qu&rsquo;Aldi s&rsquo;adapte au march\u00e9 hautement num\u00e9ris\u00e9 de la Chine : contrairement \u00e0 l&rsquo;Occident, le discounter y vend \u00e9galement via le commerce \u00e9lectronique et travaille avec des services de livraison. Bien que l&rsquo;entreprise ne publie pas de chiffres, son chiffre d&rsquo;affaires en Chine est estim\u00e9 \u00e0 environ 78 millions d&rsquo;euros depuis le d\u00e9but de l&rsquo;ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Chine est l&rsquo;un des march\u00e9s les plus int\u00e9ressants pour Aldi S\u00fcd. La cha\u00eene souhaite ouvrir des centaines de magasins rien qu&rsquo;\u00e0 Shanghai, et cherche maintenant \u00e0 s&rsquo;\u00e9tendre \u00e0 la ville suivante.<\/p>\n","protected":false},"author":5,"featured_media":60347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[276],"region":[277],"class_list":["post-60359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-expansion","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi veut ouvrir des centaines de magasins en Chine - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aldi S\u00fcd 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