{"id":60609,"date":"2022-08-02T11:30:59","date_gmt":"2022-08-02T09:30:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=60609"},"modified":"2022-08-02T11:53:55","modified_gmt":"2022-08-02T09:53:55","slug":"just-eat-takeaway-se-lance-dans-la-livraison-rapide-dans-la-ville-natale-de-gorillas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/just-eat-takeaway-se-lance-dans-la-livraison-rapide-dans-la-ville-natale-de-gorillas\/","title":{"rendered":"Just Eat Takeaway se lance dans la livraison rapide dans la ville natale de Gorillas"},"content":{"rendered":"\n

Alors que les livraisons rapides perdent du terrain, Just Eat Takeaway<\/strong> passe \u00e0 l’offensive. L’entreprise se lance dans les livraisons rapides \u00e0 Berlin, le berceau de Gorillas<\/strong>.<\/p>\n\n\n\n

Deux kilom\u00e8tres en 20 minutes<\/h2>\n\n\n\n

Just Eat Takeaway se dirige vers la tani\u00e8re de Gorillas : la soci\u00e9t\u00e9 de livraison de repas lance son propre service de livraison des courses au d\u00e9part d\u2019un \u00ab\u00a0dark store\u00a0\u00bb \u00e0 Berlin, bastion de la soci\u00e9t\u00e9 de livraison flash Gorillas. Selon Just Eat Takeaway, il s’agit d’un test apr\u00e8s le d\u00e9ploiement d\u2019un mod\u00e8le similaire,\u00a0Skip Express Lane<\/strong>, \u00e0 l’\u00e9chelle nationale au Canada.<\/p>\n\n\n\n

Le service, Lieferando Express<\/strong>, part d’un \u00ab\u00a0dark store\u00a0\u00bb (un supermarch\u00e9 ferm\u00e9 au public) dans le quartier Charlottenburg \u00e0 Berlin. Dans un premier temps, les consommateurs pourront se faire livrer leurs commandes \u00e0 domicile dans un rayon de 2 kilom\u00e8tres, et ce dans un d\u00e9lai d\u2019environ 20 minutes.<\/p>\n\n\n\n

Pour sa gamme de produits,\u00a0Lieferando Express\u00a0travaille directement avec plusieurs entreprises et vendeurs locaux, dont un producteur de kombucha et un torr\u00e9facteur. Just Eat Takeaway promet de proposer plus de 1 000 r\u00e9f\u00e9rences, y compris des produits m\u00e9nagers et des articles pour b\u00e9b\u00e9s. La livraison est effectu\u00e9e par les coursiers de la plateforme de repas.<\/p>\n\n\n\n

Just Eat Takeaway mise sur les effets de r\u00e9seau<\/h2>\n\n\n\n

Just Eat Takeaway cherche \u00e0 alimenter une nouvelle croissance mais aussi, et surtout, ses b\u00e9n\u00e9fices<\/a>, et c’est ce que l’entreprise esp\u00e8re r\u00e9aliser avec sa nouvelle branche \u00ab convenience grocery \u00bb. Andrew Kenny, directeur de l’exploitation par int\u00e9rim : \u00ab Les produits d\u2019\u00e9picerie et de proximit\u00e9 repr\u00e9sentent une opportunit\u00e9 de march\u00e9 suppl\u00e9mentaire qui renforce notre proposition aux consommateurs, stimule les effets de r\u00e9seau et la fid\u00e9lit\u00e9 \u00e0 la marque et am\u00e9liore l’utilisation de notre flotte de livraison. Apr\u00e8s un d\u00e9ploiement r\u00e9ussi au Canada, le magasin pilote de Berlin nous permettra de mieux conna\u00eetre le potentiel du march\u00e9 europ\u00e9en. \u00bb<\/p>\n\n\n\n

Un choix \u00e9tonnant \u00e0 l\u2019heure o\u00f9 l’entreprise de livraison rapide Gorillas est justement en train de se retirer de diff\u00e9rents march\u00e9s<\/a> par manque de croissance rentable et durable. Reste \u00e0 savoir si le premier arriv\u00e9 laissera simplement le nouveau venu lui grignoter des parts de march\u00e9. Il convient \u00e9galement de souligner que Just Eat et Gorillas ont \u00e9tabli un partenariat en Espagne<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que les livraisons rapides perdent du terrain,\u00a0Just Eat Takeaway\u00a0passe \u00e0 l’offensive. L’entreprise se lance dans les livraisons rapides \u00e0 Berlin, le berceau de\u00a0Gorillas.<\/p>\n","protected":false},"author":5,"featured_media":60597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[112],"topic":[198,276],"region":[470],"class_list":["post-60609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-just-eat-takeaway","topic-e-commerce","topic-expansion","region-allemagne"],"acf":[],"yoast_head":"\nJust Eat Takeaway se lance dans la livraison rapide dans la ville natale de Gorillas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alors que les livraisons rapides perdent du terrain,\u00a0Just Eat Takeaway\u00a0passe \u00e0 l'offensive. 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