{"id":60616,"date":"2022-08-02T11:48:18","date_gmt":"2022-08-02T09:48:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=60616"},"modified":"2022-08-02T11:48:20","modified_gmt":"2022-08-02T09:48:20","slug":"lauchan-espagnol-rachete-235-supermarches-a-dia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lauchan-espagnol-rachete-235-supermarches-a-dia\/","title":{"rendered":"L&rsquo;Auchan espagnol rach\u00e8te 235 supermarch\u00e9s \u00e0 DIA"},"content":{"rendered":"\n<p><strong>Alcampo<\/strong>, la filiale espagnole d&rsquo;<strong>Auchan<\/strong>, reprend 235 supermarch\u00e9s et un entrep\u00f4t du distributeur <strong>DIA<\/strong>. Comme DIA se transforme en formule de proximit\u00e9, elle se s\u00e9pare de nombreuses succursales qui ne correspondent pas \u00e0 la nouvelle vision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">180 000 m\u00e8tres carr\u00e9s<\/h2>\n\n\n\n<p>Auchan Retail marque un grand coup en Espagne : la filiale locale, dont le nom traduit phon\u00e9tiquement est Alcampo, acquiert 235 magasins en une fois. Il s&rsquo;agit de supermarch\u00e9s d&rsquo;une taille moyenne de 760 m\u00e8tres carr\u00e9s dans les r\u00e9gions de Madrid, Aragon, Asturies, Castilla y Leon, Galice, Cantabrie, Navarre et Pays Basque. La cha\u00eene acquiert \u00e9galement un entrep\u00f4t \u00e0 Valladolid.<\/p>\n\n\n\n<p>Au total, il s&rsquo;agit d&rsquo;environ 180 000 m\u00e8tres carr\u00e9s de surface de vente, tous issus du groupe DIA. D\u00e9sormais, DIA se concentrera enti\u00e8rement sur les magasins de proximit\u00e9 et souhaite r\u00e9investir l&rsquo;argent de la vente dans son nouveau mod\u00e8le commercial. De cette mani\u00e8re, la cha\u00eene esp\u00e8re acc\u00e9l\u00e9rer son redressement. Les magasins vendus ne s&rsquo;inscrivaient plus dans la strat\u00e9gie actuelle, indique DIA dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alcampo veut une position de leader<\/h2>\n\n\n\n<p>\u00ab&nbsp;Avec cette op\u00e9ration, Auchan Retail renforce significativement sa pr\u00e9sence dans un pays d&rsquo;importance strat\u00e9gique pour notre enseigne. Il vient compl\u00e9ter notre r\u00e9seau multiformat, avec l&rsquo;ambition d&rsquo;acc\u00e9l\u00e9rer notre croissance en Espagne pour devenir le leader de la distribution alimentaire phygitale et donc l&rsquo;enseigne de pr\u00e9dilection des Espagnols,&nbsp;\u00bb d\u00e9clare Yves Claude, Pr\u00e9sident Directeur G\u00e9n\u00e9ral d&rsquo;Auchan Retail.<\/p>\n\n\n\n<p>La transaction attend encore l&rsquo;approbation de l&rsquo;autorit\u00e9 espagnole de r\u00e9gulation des march\u00e9s. Ensuite, les magasins seront probablement transf\u00e9r\u00e9s \u00e0 Alcampo en blocs, car ni DIA ni Auchan ne semblent s&rsquo;attendre \u00e0 ce que le chien de garde de la concurrence donne sa b\u00e9n\u00e9diction pour tous les supermarch\u00e9s d&rsquo;un seul coup. Par cons\u00e9quent, le prix final n&rsquo;a pas encore \u00e9t\u00e9 d\u00e9termin\u00e9 non plus et d\u00e9pendra du nombre de magasins qui seront finalement repris.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alcampo, la filiale espagnole d&rsquo;Auchan, reprend 235 supermarch\u00e9s et un entrep\u00f4t du distributeur DIA. Comme DIA se transforme en formule de proximit\u00e9, elle se s\u00e9pare de nombreuses succursales qui ne correspondent pas \u00e0 la nouvelle vision.<\/p>\n","protected":false},"author":5,"featured_media":60607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[719,742],"topic":[282,276],"region":[580],"class_list":["post-60616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-auchan","company-dia","topic-acquisition","topic-expansion","region-espagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Auchan espagnol rach\u00e8te 235 supermarch\u00e9s \u00e0 DIA - RetailDetail 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