{"id":60631,"date":"2022-08-02T15:50:05","date_gmt":"2022-08-02T13:50:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=60631"},"modified":"2022-08-02T15:50:08","modified_gmt":"2022-08-02T13:50:08","slug":"boohoo-et-asos-font-ils-du-greenwashing","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/boohoo-et-asos-font-ils-du-greenwashing\/","title":{"rendered":"Boohoo et Asos font-ils du greenwashing ?"},"content":{"rendered":"\n

Les collections durables des acteurs de la fast-fashion sont-elles r\u00e9ellement \u00e9cologiques ? Les autorit\u00e9s britanniques de la concurrence en doutent et ont ouvert une enqu\u00eate sur les d\u00e9taillants de mode britanniques Asos<\/strong>, Boohoo <\/strong>et la marque George (d’Asda<\/strong>).<\/p>\n\n\n\n

Seulement 20 % de mat\u00e9riaux recycl\u00e9s<\/h2>\n\n\n\n

L’autorit\u00e9 britannique de la concurrence et des march\u00e9s (CMA) soup\u00e7onne les trois acteurs de la fast-fashion de faire du greenwashing. Ils pr\u00e9tendent \u00eatre durables, sans \u00eatre en mesure d’\u00e9tayer ces affirmations : en d’autres termes, ils trompent en r\u00e9alit\u00e9 les consommateurs. Cela serait particuli\u00e8rement vrai pour les collections pr\u00e9tendument plus vertes, comme \u00ab\u00a0George for Good\u00a0\u00bb et \u00ab\u00a0Responsable edit\u00a0\u00bb chez Asos.<\/p>\n\n\n\n

Rien que les noms pourraient potentiellement donner l’impression que les v\u00eatements sont plus respectueux de l’environnement qu’ils ne le sont r\u00e9ellement, craint la CMA, simplement parce qu’ils sont si g\u00e9n\u00e9raux et vagues. L’autorit\u00e9 de march\u00e9 se demande \u00e9galement si les consommateurs ne s’attendent pas \u00e0 des crit\u00e8res de durabilit\u00e9 plus stricts. Par exemple, les gens se rendent-ils compte que certains produits ne contiennent que 20 % de mat\u00e9riaux recycl\u00e9s, m\u00eame s’ils sont pr\u00e9sent\u00e9s comme recycl\u00e9s ?<\/p>\n\n\n\n

La CMA craint \u00e9galement que les clients re\u00e7oivent trop peu d’informations sur ces \u00e9cocollections, par exemple sur la composition de certaines des tissus soi-disant \u00e9cologiques. Les d\u00e9clarations des entreprises concernant les syst\u00e8mes d’accr\u00e9ditation et les normes applicables aux tissus peuvent \u00e9galement \u00eatre trompeuses et certains articles sont inclus dans ces collections alors qu’ils ne r\u00e9pondent pas aux crit\u00e8res. L’organisme de surveillance d\u00e9clare donc aller au fond des choses pour savoir si les all\u00e9gations \u00e9cologiques des entreprises induisent les consommateurs en erreur.<\/p>\n\n\n\n

Le risque de tromperie augmente<\/h2>\n\n\n\n

\u00ab Les gens qui veulent acheter \u00ab\u00a0vert\u00a0\u00bb doivent \u00eatre s\u00fbrs qu’ils ne sont pas tromp\u00e9s. Les produits \u00e9cologiques et durables peuvent jouer un r\u00f4le dans la lutte contre le changement climatique, mais seulement s’ils sont authentiques. Nous examinerons de pr\u00e8s les promesses vertes faites par Asos, Boohoo et George at Asda pour voir si elles sont vraies. Si nous constatons que ces entreprises utilisent des assertions environnementales trompeuses, nous n’h\u00e9siterons pas \u00e0 intervenir – par le biais des tribunaux si n\u00e9cessaire, \u00bb d\u00e9clare Sarah Cardell, PDG par int\u00e9rim de la CMA.<\/p>\n\n\n\n

Depuis janvier de cette ann\u00e9e, la CMA s’est int\u00e9ress\u00e9e au secteur de la mode, car les consommateurs britanniques d\u00e9pensent environ 54 milliards de livres sterling en v\u00eatements chaque ann\u00e9e et les pr\u00e9occupations s’accroissent quant aux pr\u00e9tentions \u00e9cologiques potentiellement trompeuses. L’ann\u00e9e derni\u00e8re, l’autorit\u00e9 a donc publi\u00e9 un guide sur la mani\u00e8re de communiquer correctement sur la durabilit\u00e9.<\/p>\n\n\n\n

Asos et Boohoo \u00e9tant des entreprises britanniques, la recherche se concentre sur ces acteurs, mais les m\u00eames questions peuvent \u00eatre pos\u00e9es sur d’autres marques de mode. En outre, le gendarme britannique de la concurrence \u00e9tendra ult\u00e9rieurement son enqu\u00eate \u00e0 d’autres secteurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les collections durables des acteurs de la fast-fashion sont-elles r\u00e9ellement \u00e9cologiques ? Les autorit\u00e9s britanniques de la concurrence en doutent et ont ouvert une enqu\u00eate sur les d\u00e9taillants de mode britanniques Asos, Boohoo et la marque George (d’Asda).<\/p>\n","protected":false},"author":5,"featured_media":16259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[377,744,743],"topic":[373],"region":[381],"class_list":["post-60631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-asda","company-asos","company-boohoo","topic-durabilite","region-royaume-uni"],"acf":[],"yoast_head":"\nBoohoo et Asos font-ils du greenwashing ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les collections durables sont-elles r\u00e9ellement \u00e9cologiques ? 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