{"id":60711,"date":"2022-08-04T13:55:09","date_gmt":"2022-08-04T11:55:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=60711"},"modified":"2022-08-04T14:31:12","modified_gmt":"2022-08-04T12:31:12","slug":"lotus-ouvre-une-usine-de-speculoos-en-thailande","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-ouvre-une-usine-de-speculoos-en-thailande\/","title":{"rendered":"Lotus ouvre une usine de sp\u00e9culoos en Tha\u00eflande"},"content":{"rendered":"\n<p><strong>Lotus Bakeries<\/strong> ouvre une usine en Tha\u00eflande. A partir de 2026, le biscuitier y veut produire des biscuits sp\u00e9culoos pour le march\u00e9 asiatique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">15 % des ventes<\/h2>\n\n\n\n<p>Des sp\u00e9culoos fabriqu\u00e9s en Tha\u00eflande ? C&rsquo;est exactement ce que Lotus Bakeries pr\u00e9voit en achetant un terrain \u00e0 l&rsquo;est de Bangkok, dans la province de Chonburi. Le biscuitier flamand veut y ouvrir en 2026 une usine pour <strong>Biscoff<\/strong>, la marque de sp\u00e9culoos caram\u00e9lis\u00e9s du groupe.<\/p>\n\n\n\n<p>Pour l&rsquo;instant, il n&rsquo;y a qu&rsquo;un accord de vente de terrain, mais d&rsquo;ici quatre ans, Lotus veut qu&rsquo;une premi\u00e8re ligne de production y soit active. Deux ou trois autres lignes de production doivent suivre. Lotus Bakeries ne divulgue pas le co\u00fbt de ses projets, mais elle pr\u00e9cise qu&rsquo;il s&rsquo;agit d&rsquo;un investissement majeur. Surtout comme le fabricant de biscuits est \u00e9galement en train de doubler sa capacit\u00e9 de production aux \u00c9tats-Unis.<\/p>\n\n\n\n<p>Lotus n&rsquo;en est pas \u00e0 ses d\u00e9buts en Asie. Le continent repr\u00e9sente d\u00e9j\u00e0 quelque 15 % du volume des ventes et conna\u00eet une forte croissance. Au cours des 15 prochaines ann\u00e9es, le PDG Jan Boone souhaite conqu\u00e9rir une part beaucoup plus importante du march\u00e9 asiatique, selon De Tijd. La Tha\u00eflande occupe une position strat\u00e9gique en Asie et \u00ab permet de r\u00e9duire \u00e0 presque z\u00e9ro les droits d&rsquo;importation pour des march\u00e9s importants comme la Chine, la Cor\u00e9e et la Malaisie, \u00bb explique-t-il, tout en r\u00e9duisant \u00e0 la fois les co\u00fbts de transport et l&#8217;empreinte \u00e9cologique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lotus Bakeries ouvre une usine en Tha\u00eflande. A partir de 2026, le biscuitier y veut produire des biscuits sp\u00e9culoos pour le march\u00e9 asiatique.<\/p>\n","protected":false},"author":5,"featured_media":60709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[640],"topic":[242,276],"region":[388],"class_list":["post-60711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lotus-bakeries","topic-chaine-dapprovisionnement","topic-expansion","region-asie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotus ouvre une usine de sp\u00e9culoos en Tha\u00eflande - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lotus Bakeries ouvre une usine en Tha\u00eflande. 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