{"id":61098,"date":"2022-08-16T15:00:32","date_gmt":"2022-08-16T13:00:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61098"},"modified":"2022-08-16T15:00:34","modified_gmt":"2022-08-16T13:00:34","slug":"linflation-pousse-davantage-de-consommateurs-vers-walmart","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/linflation-pousse-davantage-de-consommateurs-vers-walmart\/","title":{"rendered":"L’inflation pousse davantage de consommateurs vers Walmart"},"content":{"rendered":"\n

Les inqui\u00e9tudes li\u00e9es \u00e0 l’inflation poussent les consommateurs am\u00e9ricains \u00e0 opter pour des produits moins chers et en plus petites quantit\u00e9s. Dans ce contexte difficile, Walmart<\/strong> attire de plus en plus de clients ais\u00e9s.<\/p>\n\n\n\n

Des revenus plus \u00e9lev\u00e9s<\/h2>\n\n\n\n

Les consommateurs am\u00e9ricains font de plus en plus attention \u00e0 leur porte-monnaie, comme le voit Walmart. Les consommateurs optent pour des emballages plus petits et ach\u00e8tent des produits tels que du thon et des haricots en conserve au lieu de la charcuterie et le b\u0153uf<\/a>, a d\u00e9clar\u00e9 le directeur financier John David Rainey \u00e0 CNBC. Ils optent aussi plus souvent pour le paiement par carte de cr\u00e9dit plut\u00f4t que par carte de d\u00e9bit ordinaire.<\/p>\n\n\n\n

Les consommateurs sont rebut\u00e9s par la hausse des prix de l’\u00e9nergie, des denr\u00e9es alimentaires et du logement. Mais pour un discounter r\u00e9put\u00e9 comme Walmart, ce n’est pas n\u00e9cessairement une mauvaise nouvelle : le d\u00e9taillant attire de nouveaux clients issus de groupes \u00e0 revenus plus \u00e9lev\u00e9s, et gagne ainsi des parts de march\u00e9. En cons\u00e9quence, la soci\u00e9t\u00e9 pr\u00e9sente des chiffres trimestriels meilleurs que pr\u00e9vu.<\/p>\n\n\n\n

Diminution limit\u00e9e des b\u00e9n\u00e9fices<\/h2>\n\n\n\n

Les magasins am\u00e9ricains Walmart ont vu leurs ventes comparables augmenter de 6,5 % au deuxi\u00e8me trimestre. Sam’s Club a m\u00eame augment\u00e9 de 9,5 % et n’a jamais eu autant de membres. Le commerce \u00e9lectronique a progress\u00e9 de 12 %. Toutefois, le b\u00e9n\u00e9fice d’exploitation a diminu\u00e9 de 6,8 % en raison de remises sur les prix, d’une baisse de la demande de produits \u00e0 forte marge (tels que l’\u00e9lectronique et l’habillement) et d’une hausse des co\u00fbts de main-d’\u0153uvre.<\/p>\n\n\n\n

Dans l’ensemble, les analystes estiment que les r\u00e9sultats trimestriels sont plut\u00f4t rassurants, apr\u00e8s l’avertissement choquant sur les b\u00e9n\u00e9fices<\/a> du mois dernier qui a eu un impact n\u00e9gatif sur la quasi-totalit\u00e9 du secteur de la distribution. Walmart s’attend maintenant \u00e0 ce que les b\u00e9n\u00e9fices pour l’ensemble de l’ann\u00e9e diminuent de 9 \u00e0 11 %, ce qui est l\u00e9g\u00e8rement mieux que les 11 \u00e0 13 % pr\u00e9vus pr\u00e9c\u00e9demment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les inqui\u00e9tudes li\u00e9es \u00e0 l’inflation poussent les consommateurs am\u00e9ricains \u00e0 opter pour des produits moins chers et en plus petites quantit\u00e9s. Dans ce contexte difficile, Walmart attire de plus en plus de clients ais\u00e9s. <\/p>\n","protected":false},"author":3,"featured_media":34364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[449],"topic":[88,336],"region":[446],"class_list":["post-61098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-walmart","topic-bedrijfsresultaten","topic-inflation","region-etats-unis-2"],"acf":[],"yoast_head":"\nL'inflation pousse davantage de consommateurs vers Walmart - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Walmart attire de plus en plus de clients ais\u00e9s. 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