{"id":61198,"date":"2022-08-17T15:44:14","date_gmt":"2022-08-17T13:44:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61198"},"modified":"2022-08-17T17:37:26","modified_gmt":"2022-08-17T15:37:26","slug":"bike-republic-ouvre-a-bruxelles-pret-pour-le-marche-francophone","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/bike-republic-ouvre-a-bruxelles-pret-pour-le-marche-francophone\/","title":{"rendered":"Bike Republic ouvre \u00e0 Bruxelles, pr\u00eat pour le march\u00e9 francophone"},"content":{"rendered":"\n

Bike Republic<\/strong>, la cha\u00eene de magasins de v\u00e9los du groupe Colruyt<\/strong>, ouvre les portes de son premier magasin \u00e0 Bruxelles, o\u00f9 le groupe a repris IMP Bike<\/strong> \u00e0 Evere. C’est le point de d\u00e9part d’une nouvelle expansion dans la partie francophone du pays.<\/p>\n\n\n\n

La course vers le sud<\/h2>\n\n\n\n

Aujourd’hui, Bike Republic, une filiale du groupe Colruyt, fait ses premiers pas en dehors de la Flandre : la cha\u00eene de magasins de v\u00e9los ouvre les portes de son nouveau magasin \u00e0 Evere. L’ouverture est le r\u00e9sultat de la reprise du magasin de v\u00e9los local IMP Bike, qui rouvre maintenant sous le nom de Bike Republic Evere. Le magasin dispose d’une surface de vente de 1500 m\u00b2 et vend tout type de v\u00e9los, des v\u00e9los \u00e9lectriques aux VTT.<\/p>\n\n\n\n

L’ouverture est une \u00e9tape importante pour Bike Republic, qui est engag\u00e9 dans une course \u00e0 l’expansion avec l’enseigne Lucien<\/strong>, appartenant \u00e0 D’Ieteren<\/strong>. La cha\u00eene veut devenir leader sur le march\u00e9 belge des v\u00e9los, avec quelque 50 \u00e0 60 magasins r\u00e9partis dans tout le pays. \u00ab Bike Republic Evere sera notre premier magasin bilingue et c’est un pas important vers le march\u00e9 francophone de notre pays. Nous sommes conscients des diff\u00e9rences entre le march\u00e9 flamand et le march\u00e9 wallon, mais nous pouvons d\u00e9sormais compter sur l’expertise d’Isabelle et Michel Parmentier d’IMP Bike, \u00bb d\u00e9clare Wim Teerlynck de Bike Republic.<\/p>\n\n\n\n

Pour les plombiers et les kin\u00e9sistes<\/h2>\n\n\n\n

La cha\u00eene avait jusqu’\u00e0 pr\u00e9sent 24 magasins en Flandre, dont dix ont \u00e9t\u00e9 ajout\u00e9s en un an. Parce qu’Isabelle Parmentier est \u00e9galement vice-pr\u00e9sidente de la f\u00e9d\u00e9ration sectorielle Traxio Velo, elle peut d\u00e9sormais contribuer \u00e0 la recherche d’autres opportunit\u00e9s. Bike Republic les voit entre autres dans les v\u00e9los cargo, pour la livraison du dernier kilom\u00e8tre dans les villes. \u00ab Il suffit de penser aux plombiers, aux kin\u00e9sith\u00e9rapeutes ou aux coiffeurs de Bruxelles qui se rendent \u00e0 domicile, veulent le faire de mani\u00e8re durable et efficace, et doivent \u00e9galement pouvoir transporter des mat\u00e9riaux. \u00c0 l’avenir, nous y r\u00e9pondrons davantage : nous avons l’expertise et les v\u00e9los pour le faire, \u00bb d\u00e9clare Teerlynck.<\/p>\n\n\n\n

Curieux de savoir comment se d\u00e9roule la course sur le march\u00e9 du v\u00e9lo et comment les nouveaux d\u00e9taillants comptent la remporter ? Karl Lechat, directeur g\u00e9n\u00e9ral de Lucien, vous en parlera lors de la RetailDetail Day<\/strong> du 22 septembre.<\/p>\n\n\n\n

\n
Cliquez ici pour tout info et les tickets.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bike Republic ouvre les portes de son premier magasin \u00e0 Bruxelles, o\u00f9 le groupe a repris IMP Bike \u00e0 Evere. 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