{"id":61255,"date":"2022-08-18T14:28:29","date_gmt":"2022-08-18T12:28:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61255"},"modified":"2022-08-18T14:28:31","modified_gmt":"2022-08-18T12:28:31","slug":"ben-jerrys-et-tonys-chocolonely-unissent-leurs-forces","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ben-jerrys-et-tonys-chocolonely-unissent-leurs-forces\/","title":{"rendered":"Ben & Jerry’s et Tony’s Chocolonely unissent leurs forces"},"content":{"rendered":"\n

Deux marques ayant une mission se sont trouv\u00e9es : Ben & Jerry’s<\/strong> ach\u00e8tera d\u00e9sormais son cacao de mani\u00e8re \u00e9quitable via la plateforme de Tony’s Chocolonely<\/strong>. Les deux entreprises lancent \u00e9galement plusieurs nouveaux produits ensemble.<\/p>\n\n\n\n

Chocolat sans esclave<\/h2>\n\n\n\n

Une entreprise utilise la cr\u00e8me glac\u00e9e pour changer le monde, l’autre utilise le chocolat pour le faire : une collaboration ne pouvait que se produire. Et en effet, \u00e0 l’instar d’Albert Heijn <\/strong>et d’Aldi<\/strong>, Ben & Jerry’s a rejoint Tony’s Open Chain, l’initiative par laquelle Tony’s Chocolonely aide les autres chocolatiers \u00e0 rendre leurs cha\u00eenes d’approvisionnement durables, transparentes et \u00e9quitables.<\/p>\n\n\n\n

Tony’s veut faire du chocolat sans esclave la norme. Pour y parvenir, l’entreprise de chocolat \u00e9quitable \u00e9tablit des relations directes et \u00e0 long terme avec les producteurs de cacao du Ghana et de la C\u00f4te d’Ivoire : ils re\u00e7oivent un prix plus \u00e9lev\u00e9 et un soutien suppl\u00e9mentaire. Apr\u00e8s tout, il y a trop d’abus dans le secteur du cacao, comme l’esclavage moderne, le travail ill\u00e9gal des enfants et la d\u00e9forestation.<\/p>\n\n\n\n

Visibilit\u00e9 internationale<\/h2>\n\n\n\n

Cette ann\u00e9e, Ben & Jerry’s commencera \u00e0 convertir tout le cacao contenu dans ses m\u00e9langes de cr\u00e8me glac\u00e9e en cacao tra\u00e7able, obtenu par le biais de Tony’s Open Chain. La marque de cr\u00e8me glac\u00e9e versait d\u00e9j\u00e0 aux producteurs de cacao une prime de commerce \u00e9quitable, compl\u00e9t\u00e9e par une somme permettant d\u2019atteindre un salaire viable, mais ce partenariat va plus loin. D\u00e9sormais, l’entreprise sait exactement de quelles coop\u00e9ratives de cacao proviennent les f\u00e8ves de cacao achet\u00e9es et paie une prime suppl\u00e9mentaire pour soutenir les agriculteurs.<\/p>\n\n\n\n

Pour Tony’s Chocolonely, le partenariat signifie non seulement des volumes de cacao suppl\u00e9mentaires, mais aussi une plus grande visibilit\u00e9 internationale.<\/p>\n\n\n\n

Love A-Fair<\/h2>\n\n\n\n

Les deux entreprises c\u00e9l\u00e8brent leur amour avec le lancement de quatre nouveaux produits \u2018Love A-Fair\u2019. Ben & Jerry’s lancera d\u00e9but octobre une nouvelle saveur comprenant la variante la plus populaire de Tony’s Chocolonely : lait caramel sel de mer. Cette saveur sera \u00e9galement disponible dans une version v\u00e9g\u00e9talienne.<\/p>\n\n\n\n

Pour sa part, Tony’s Chocolonely lancera deux nouvelles barres Love A-Fair, inspir\u00e9es de deux saveurs c\u00e9l\u00e8bres de Ben & Jerry’s : le brownie au lait noir (inspir\u00e9 de la cr\u00e8me glac\u00e9e Chocolate Fudge Brownie) et le cheesecake aux fraises blanches (inspir\u00e9 de la cr\u00e8me glac\u00e9e Strawberry Cheese). Ces barres n’appara\u00eetront pas dans les magasins avant d\u00e9but 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"

Deux marques ayant une mission se sont trouv\u00e9es : Ben & Jerry’s ach\u00e8tera d\u00e9sormais son cacao de mani\u00e8re \u00e9quitable via la plateforme de Tony’s Chocolonely. Les deux entreprises lancent \u00e9galement plusieurs nouveaux produits ensemble. <\/p>\n","protected":false},"author":3,"featured_media":61253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[755,768],"topic":[],"region":[],"class_list":["post-61255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ben-jerrys","company-tonys-chocolonely"],"acf":[],"yoast_head":"\nBen & Jerry's et Tony's Chocolonely unissent leurs forces - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ben & Jerry's ach\u00e8tera d\u00e9sormais son cacao de mani\u00e8re \u00e9quitable via Tony's Chocolonely. 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