{"id":61262,"date":"2022-08-18T15:20:57","date_gmt":"2022-08-18T13:20:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61262"},"modified":"2022-08-18T15:20:59","modified_gmt":"2022-08-18T13:20:59","slug":"cos-filiale-de-hm-se-lance-dans-la-vente-en-gros","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/cos-filiale-de-hm-se-lance-dans-la-vente-en-gros\/","title":{"rendered":"COS, filiale de H&#038;M, se lance dans la vente en gros"},"content":{"rendered":"\n<p><strong>COS<\/strong>, une marque filiale du groupe <strong>H&amp;M<\/strong>, se lance dans le commerce de gros. Cet automne, la marque pour femmes sera pr\u00e9sente chez <strong>Nordstrom<\/strong>, <strong>Breuninger <\/strong>en Allemagne et <strong>Yoox<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rencontrer les clients l\u00e0 o\u00f9 ils sont<\/h2>\n\n\n\n<p>Pour la premi\u00e8re fois, la marque COS, une marque f\u00e9minine premium du groupe H&amp;M, se lance dans le commerce de gros. Jusqu&rsquo;\u00e0 pr\u00e9sent, la marque n&rsquo;\u00e9tait distribu\u00e9e que par son propre r\u00e9seau de distribution. Mais l&rsquo;expansion vers la vente en gros \u00e9tait envisag\u00e9e depuis un certain temps, explique Lea Rytz Goldman, directrice g\u00e9n\u00e9rale, et le moment est venu.<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous reconnaissons que le paysage du retail est en train de changer et nous devons rencontrer nos clients &#8211; nouveaux et existants &#8211; au-del\u00e0 de nos propres canaux, en nous associant aux meilleurs d\u00e9taillants multimarques qui compl\u00e8tent notre ADN. Cela nous permettra d&rsquo;engager et d&rsquo;inspirer les clients dans davantage d&rsquo;endroits&nbsp;\u00bb, d\u00e9clare Rytz Goldman. Dans le cadre de la strat\u00e9gie de croissance de la marque, les ventes en gros devraient lui permettre de \u00ab&nbsp;rencontrer les clients l\u00e0 o\u00f9 ils sont&nbsp;\u00bb et de renforcer la notori\u00e9t\u00e9 de la marque.<\/p>\n\n\n\n<p>COS d\u00e9bute avec trois grands partenaires d\u00e9taillants : la cha\u00eene am\u00e9ricaine de grands magasins Nordstrom, le groupe allemand de grands magasins Breuninger et la plateforme internationale de luxe Yoox. Nordstrom sera le premier \u00e0 lancer COS en ligne et dans quatre boutiques \u00e0 New York et dans le New Jersey le 13 septembre, lorsque la marque fera ses d\u00e9buts \u00e0 la Fashion Week de New York.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COS, une marque filiale du groupe H&#038;M, se lance dans le commerce de gros. Cet automne, la marque pour femmes sera pr\u00e9sente chez Nordstrom, Breuninger en Allemagne et Yoox.<\/p>\n","protected":false},"author":5,"featured_media":61259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[527],"topic":[276],"region":[],"class_list":["post-61262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-cos","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COS, filiale de H&amp;M, se lance dans la vente en gros - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"COS, une marque filiale du groupe H&amp;M, se lance dans le commerce de gros. 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