{"id":61459,"date":"2022-08-23T13:40:01","date_gmt":"2022-08-23T11:40:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61459"},"modified":"2022-08-23T13:41:29","modified_gmt":"2022-08-23T11:41:29","slug":"ben-jerrys-ne-peut-pas-arreter-la-vente-en-israel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ben-jerrys-ne-peut-pas-arreter-la-vente-en-israel\/","title":{"rendered":"Ben &#038; Jerry&rsquo;s ne peut pas arr\u00eater la vente en Isra\u00ebl"},"content":{"rendered":"\n<p><strong>Ben &amp; Jerry&rsquo;s<\/strong> restera quand m\u00eame dans la zone de conflit isra\u00e9lo-palestinienne. La marque de cr\u00e8me glac\u00e9e voulait emp\u00eacher sa soci\u00e9t\u00e9 m\u00e8re Unilever de vendre ses droits \u00e0 un licenci\u00e9 isra\u00e9lien, mais elle a perdu au tribunal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de dommage d\u00e9montrable<\/h2>\n\n\n\n<p>La marque de cr\u00e8me glac\u00e9e Ben &amp; Jerry&rsquo;s subit une d\u00e9faite dans son \u00e2pre bataille juridique avec Unilever, sa soci\u00e9t\u00e9 m\u00e8re. Selon le juge, la marque de glaces militante, qui d\u00e9fend \u00e9galement les droits des LGBTQI+ et Black Lives Matter, ne peut pas suffisamment d\u00e9montrer qu&rsquo;elle subirait des dommages irr\u00e9parables si un licenci\u00e9 isra\u00e9lien distribuait les glaces.<\/p>\n\n\n\n<p>Les membres ind\u00e9pendants du conseil d&rsquo;administration de Ben &amp; Jerry&rsquo;s, qui fait partie d&rsquo;Unilever depuis 2000, avaient intent\u00e9 une action en justice pour emp\u00eacher Unilever de vendre les droits de distribution de la marque en Isra\u00ebl. Unilever prend cette mesure parce que Ben &amp; Jerry&rsquo;s voulait auparavant <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-aux-prises-avec-un-ben-jerrys-rebelle\/\" target=\"_blank\" rel=\"noreferrer noopener\">cesser de vendre ses produits dans les zones de conflit isra\u00e9lo-palestiniennes<\/a>. Cela concerne en particulier les colonies juives controvers\u00e9es en Cisjordanie et dans certaines parties de J\u00e9rusalem-Est.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce qui est autoris\u00e9&nbsp;?<\/h2>\n\n\n\n<p>Cependant, la d\u00e9cision de Ben &amp; Jerry&rsquo;s a suscit\u00e9 de nombreuses r\u00e9actions dans les milieux politiques et plusieurs investisseurs ont \u00e9galement vendu leurs actions dans Unilever. Sous cette pression, Unilever a essay\u00e9 de contourner l&rsquo;office des glaces obstin\u00e9 en vendant lui-m\u00eame les licences locales de la marque. Ben &amp; Jerry&rsquo;s n&rsquo;a pas pu emp\u00eacher la vente, mais par le biais du proc\u00e8s, la soci\u00e9t\u00e9 esp\u00e9rait faire \u00e9chouer le transfert d&rsquo;actifs tels que le savoir-faire, les recettes et l&rsquo;apparence.<\/p>\n\n\n\n<p>Une autre action en justice est toujours &nbsp;en cours, dans laquelle les membres ind\u00e9pendants du conseil d&rsquo;administration de Ben &amp; Jerry&rsquo;s cherchent \u00e0 clarifier leurs droits et \u00e0 savoir jusqu&rsquo;o\u00f9 ils peuvent aller pour prot\u00e9ger leur marque et leur mission sociale. Unilever avait laiss\u00e9 entendre que la filiale rebelle ne pourrait pas poursuivre sa soci\u00e9t\u00e9 m\u00e8re et, dans la perspective de l&rsquo;action en justice, aurait m\u00eame suspendu les paiements aux membres du conseil d&rsquo;administration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ben &#038; Jerry&rsquo;s restera quand m\u00eame dans la zone de conflit isra\u00e9lo-palestinienne. La marque voulait emp\u00eacher Unilever de vendre ses droits \u00e0 un licenci\u00e9 isra\u00e9lien.<\/p>\n","protected":false},"author":5,"featured_media":19979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[755,260],"topic":[756],"region":[388],"class_list":["post-61459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ben-jerrys","company-unilever","topic-litige","region-asie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ben &amp; Jerry&#039;s ne peut pas arr\u00eater la vente en Isra\u00ebl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ben &amp; Jerry&#039;s restera quand m\u00eame dans la zone de conflit isra\u00e9lo-palestinienne. 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