{"id":61578,"date":"2022-08-25T11:48:17","date_gmt":"2022-08-25T09:48:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61578"},"modified":"2022-08-25T11:48:19","modified_gmt":"2022-08-25T09:48:19","slug":"bike-republic-sinstalle-a-alost-et-a-ninove","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/bike-republic-sinstalle-a-alost-et-a-ninove\/","title":{"rendered":"Bike Republic s&rsquo;installe \u00e0 Alost et \u00e0 Ninove"},"content":{"rendered":"\n<p><strong>Bike Republic<\/strong> reprend les magasins de v\u00e9los de <strong>CycloM <\/strong>\u00e0 Ninove et \u00e0 Alost. La filiale du groupe <strong>Colruyt <\/strong>vise une soixantaine de magasins en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un magasin toutes les 20 minutes<\/h2>\n\n\n\n<p>\u00c0 peine le premier magasin Bike Republic de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/bike-republic-ouvre-a-bruxelles-pret-pour-le-marche-francophone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bruxelles a-t-il ouvert ses portes<\/a> que la cha\u00eene de magasins de v\u00e9los se met d\u00e9j\u00e0 en route. Cette fois vers la Pays de la Dendre : \u00e0 partir du 1er septembre, la cha\u00eene de v\u00e9los du groupe Colruyt reprend CycloM, avec des magasins \u00e0 Alost et \u00e0 Ninove. Il s&rsquo;agira des 26e et 27e magasins de la formule.<\/p>\n\n\n\n<p>Les deux magasins seront bient\u00f4t regroup\u00e9s sous le nom de Bike Republic. L&rsquo;\u00e9quipe et l&rsquo;assortiment seront conserv\u00e9s pour l&rsquo;instant, mais des v\u00e9los \u00e9lectriques et des speed-p\u00e9d\u00e9lecs seront bient\u00f4t ajout\u00e9s. Les succursales sont \u00e9galement \u00e0 la recherche de personnel suppl\u00e9mentaire.<\/p>\n\n\n\n<p>Dans les ann\u00e9es \u00e0 venir, Bike Republic souhaite s&rsquo;\u00e9tendre \u00e0 60 magasins en Flandre, \u00e0 Bruxelles et en Wallonie. Des \u00e9tudes ont montr\u00e9 que les clients sont pr\u00eats \u00e0 faire 20 minutes de route pour se rendre dans un magasin de v\u00e9los, explique le directeur g\u00e9n\u00e9ral Wim Teerlynck. En d\u00e9ployant rapidement ses magasins \u00e0 l&rsquo;\u00e9chelle nationale, la cha\u00eene filiale de Colruyt veut devenir \u00ab&nbsp;la r\u00e9f\u00e9rence en mati\u00e8re de v\u00e9los \u00e9lectriques et de mobilit\u00e9 intelligente&nbsp;\u00bb dans un secteur du v\u00e9lo en pleine mutation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dans les eaux troubles<\/h2>\n\n\n\n<p>\u00ab&nbsp;Cela peut para\u00eetre contradictoire, mais c&rsquo;est pr\u00e9cis\u00e9ment l&rsquo;\u00e9norme popularit\u00e9 des bicyclettes qui a plong\u00e9 de nombreux petits magasins de v\u00e9los dans des eaux troubles. La pand\u00e9mie Covid a entra\u00een\u00e9 des d\u00e9lais de livraison extr\u00eamement longs et des p\u00e9nuries chez certains fournisseurs. Et maintenant que les prix des carburants sont \u00e9galement tr\u00e8s \u00e9lev\u00e9s, les gens r\u00e9fl\u00e9chissent davantage \u00e0 leur mobilit\u00e9. C&rsquo;est pourquoi les \u00e9conomies d&rsquo;\u00e9chelle et l&rsquo;expansion des propres stocks deviennent de plus en plus importantes,&nbsp;\u00bb explique Teerlynck \u00e0 propos de la consolidation du secteur.<\/p>\n\n\n\n<p>Actuellement, Bike Republic est engag\u00e9 dans une course contre la montre avec <strong>Lucien<\/strong>, qui fait partie de <strong>D&rsquo;Ieteren<\/strong>, ayant les m\u00eames ambitions sur le march\u00e9 belge du v\u00e9lo. Lors de la <strong>RetailDetail Day<\/strong> du 22 septembre, Karl Lechat, directeur g\u00e9n\u00e9ral de Lucien, r\u00e9v\u00e9lera comment l&rsquo;entreprise m\u00e8ne cette bataille par le biais du marketing et de l&rsquo;expansion strat\u00e9gique.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-day-2022fr\/\">Cliquez ici pour plus d&rsquo;info et des tickets pour la RetailDetail Day 2022.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bike Republic reprend les magasins de v\u00e9los de CycloM \u00e0 Ninove et \u00e0 Alost. La filiale du groupe Colruyt vise une soixantaine de magasins en Belgique.<\/p>\n","protected":false},"author":5,"featured_media":61573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[359],"topic":[282,276],"region":[],"class_list":["post-61578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-bike-republic","topic-acquisition","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bike Republic s&#039;installe \u00e0 Alost et \u00e0 Ninove - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bike Republic reprend les magasins de v\u00e9los de CycloM \u00e0 Ninove et \u00e0 Alost. 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