{"id":61731,"date":"2022-08-29T15:02:15","date_gmt":"2022-08-29T13:02:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61731"},"modified":"2022-08-29T15:02:17","modified_gmt":"2022-08-29T13:02:17","slug":"une-atmosphere-degradee-dans-un-magasin-se-reflete-immediatement-dans-les-ventes-geert-coolman-lab9","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/une-atmosphere-degradee-dans-un-magasin-se-reflete-immediatement-dans-les-ventes-geert-coolman-lab9\/","title":{"rendered":"\u00ab\u00a0Une atmosph\u00e8re d\u00e9grad\u00e9e dans un magasin se refl\u00e8te imm\u00e9diatement dans les ventes\u00a0\u00bb (Geert Coolman, Lab9)"},"content":{"rendered":"\n

Pour Lab9<\/strong>, un distributeur Apple en pleine expansion, le personnel est la cl\u00e9 du succ\u00e8s : \u00ab Sans une \u00e9quipe soud\u00e9e, m\u00eame le plus beau magasin au meilleur emplacement ne fonctionnera pas correctement. \u00bb<\/p>\n\n\n\n

Exploitez pleinement le potentiel de votre appareil Apple<\/p>\n\n\n\n

Le revendeur Apple Premium Lab9 Stores a enregistr\u00e9 une croissance impressionnante ces derni\u00e8res ann\u00e9es : apr\u00e8s plusieurs acquisitions (dont 15 anciens points de vente Switch<\/a>) et des ouvertures de boutiques propres, l\u2019enseigne compte d\u00e9sormais 26 points de vente pour un chiffre d\u2019affaires de 85 millions d\u2019euros. Son fondateur et CEO Geert Coolman reste cependant un homme modeste : il pr\u00e9f\u00e8re g\u00e9n\u00e9ralement \u00e9viter les feux de la rampe. Mais cela ne l\u2019emp\u00eachera pas de monter sur sc\u00e8ne ce 22 septembre \u00e0 l\u2019occasion du RetailDetail Day<\/a><\/p>\n\n\n\n

\u00ab En fait, nous ne nous consid\u00e9rons pas vraiment comme un authentique retailer \u00bb, commence-t-il. Car Lab9 ne veut pas se contenter de vendre des articles : l\u2019enseigne veut avant tout aider ses clients \u00e0 exploiter pleinement le potentiel de leurs produits Apple. \u00ab La technologie est de plus en plus pr\u00e9sente dans notre vie quotidienne, mais la plupart des utilisateurs n\u2019exploitent qu\u2019une petite parcelle des possibilit\u00e9s de leur iPhone ou iPad. Nous leur apprenons \u00e0 aller plus loin. Ce besoin est particuli\u00e8rement marqu\u00e9 chez les clients un peu plus \u00e2g\u00e9s, qui n\u2019ont pas grandi avec le num\u00e9rique. \u00bb<\/p>\n\n\n\n

Atmosph\u00e8re positive<\/p>\n\n\n\n

Les magasins de Lab9 se distinguent par leur accessibilit\u00e9 et les collaborateurs accueillent les clients avec le sourire. \u00ab R\u00e9sultat : ils reviennent et nous restent fid\u00e8les. \u00bb Le secret du succ\u00e8s\u2009? Les collaborateurs, ou plut\u00f4t les \u00e9quipes dans les magasins. Car Geert Coolman en est convaincu : \u00ab Ce n\u2019est pas un individu, mais l\u2019\u00e9quipe qui sert le client et cr\u00e9e l\u2019exp\u00e9rience. Nous voulons que tous les membres de l\u2019\u00e9quipe soient parfaitement sur la m\u00eame longueur d\u2019onde. M\u00eame le plus beau magasin au meilleur emplacement ne fonctionnera pas correctement si l\u2019\u00e9quipe n\u2019est pas au rendez-vous. \u00bb<\/p>\n\n\n\n

Lab9 a donc d\u00e9cid\u00e9 de mesurer en permanence les avis des clients et les performances des magasins. \u00ab Une d\u00e9gradation de l\u2019atmosph\u00e8re dans un magasin a des r\u00e9percussions imm\u00e9diates sur diff\u00e9rents param\u00e8tres. Les attach rates<\/em> (ventes d\u2019accessoires en plus des produits primaires<\/em>) sont ainsi tr\u00e8s sensibles \u00e0 la qualit\u00e9 de la collaboration au sein d\u2019une \u00e9quipe. Les collaborateurs doivent se motiver les uns les autres. Une bonne ambiance se refl\u00e8te directement dans les ventes. \u00bb<\/p>\n\n\n\n

Faites confiance \u00e0 vos collaborateurs<\/p>\n\n\n\n

Autre facteur de r\u00e9ussite : chez Lab9, le niveau de d\u00e9cision est aussi proche que possible du client. \u00ab Le personnel de nos magasins peut aller tr\u00e8s loin dans la prise de d\u00e9cisions, il ne doit pas demander \u00e0 chaque fois l\u2019aval de la direction. Nos clients obtiennent ainsi une r\u00e9ponse tr\u00e8s rapidement : \u00e9change, bon d\u2019achat, note de cr\u00e9dit… Il faut avoir confiance en ses collaborateurs, mais aussi les aider en leur fournissant des proc\u00e9dures claires. \u00bb<\/p>\n\n\n\n

L\u2019entreprise ne laisse rien au hasard au moment de recruter des collaborateurs. Tous les candidats sont soumis \u00e0 un test de personnalit\u00e9. \u00ab Nous voulons des gens qui ont le sens des responsabilit\u00e9s, avec lesquels il est facile de travailler et qui ne sont pas \u00e9gocentriques. Nous investissons ensuite dans le coaching et l\u2019apprentissage sur le terrain. Nous coop\u00e9rons \u00e9galement avec plusieurs hautes \u00e9coles : leurs \u00e9tudiants peuvent venir faire un stage chez nous. Souvent, ces stagiaires ont beaucoup d\u2019ambition, et avec nous, ils peuvent se d\u00e9velopper. Nous travaillons beaucoup sur notre image de marque d\u2019employeur. \u00bb<\/p>\n\n\n\n

D\u2019abord Apple, puis Lab9<\/p>\n\n\n\n

En tant qu\u2019Apple Premium Reseller, le d\u00e9taillant repr\u00e9sente deux marques : Apple et Lab9. Comment trouver et conserver le bon \u00e9quilibre entre les deux\u2009? Geert Coolman est clair : \u00ab C\u2019est d\u2019abord Apple, puis Lab9, et pas l\u2019inverse. Nous lancerons une campagne radio apr\u00e8s l\u2019\u00e9t\u00e9, et tous nos spots pr\u00e9senteront un produit Apple, suivi du message : \u201cvous le trouverez chez Lab9\u201d. Apple est tr\u00e8s impliqu\u00e9 dans notre marketing, ils fournissent \u00e9galement les budgets. Mais c\u2019est tr\u00e8s bien : je suis fier de pouvoir repr\u00e9senter la marque Apple. Cela procure structure, clart\u00e9 et continuit\u00e9. Je n\u2019ai pas \u00e0 m\u2019inqui\u00e9ter : Apple veille \u00e0 la qualit\u00e9. Je peux donc me concentrer sur le client : comment susciter chez lui de la passion pour Apple\u2009? \u00bb<\/p>\n\n\n\n

Vous aimeriez vous aussi conna\u00eetre les ingr\u00e9dients du succ\u00e8s de Lab9\u2009? Geert Coolman vous en dira plus \u00e0 l\u2019occasion du RetailDetail Day, le 22 septembre \u00e0 Anvers. Des repr\u00e9sentants d\u2019Izy Coffee<\/strong>, de Maasmechelen Village<\/strong>, de la cha\u00eene de v\u00e9los Lucien <\/strong>et du livreur last-mile<\/em> Andy<\/strong> seront \u00e9galement pr\u00e9sents. De nouveaux noms seront bient\u00f4t annonc\u00e9s. Cliquez ci-dessous pour en savoir plus sur l\u2019\u00e9v\u00e9nement et r\u00e9server votre place.<\/p>\n\n\n\n

\n
Commander mes billets pour le RetailDetail Day 2022<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pour Lab9, un distributeur Apple en pleine expansion, le personnel est la cl\u00e9 du succ\u00e8s : \u00ab Sans une \u00e9quipe soud\u00e9e, m\u00eame le plus beau magasin au meilleur emplacement ne fonctionnera pas correctement. \u00bb<\/p>\n","protected":false},"author":3,"featured_media":56921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[432,431],"topic":[774],"region":[226],"class_list":["post-61731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","company-apple","company-lab9","topic-retaildetail-day","region-belgique"],"acf":[],"yoast_head":"\n\u00ab\u00a0Une atmosph\u00e8re d\u00e9grad\u00e9e dans un magasin se refl\u00e8te imm\u00e9diatement dans les ventes\u00a0\u00bb (Geert Coolman, Lab9) - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour Lab9, distributeur Apple, le personnel est la cl\u00e9 du succ\u00e8s. 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