{"id":61792,"date":"2022-08-30T11:30:07","date_gmt":"2022-08-30T09:30:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61792"},"modified":"2022-08-30T11:30:09","modified_gmt":"2022-08-30T09:30:09","slug":"carrefour-affiche-une-gamme-de-produits-a-moins-de-1-euro","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-affiche-une-gamme-de-produits-a-moins-de-1-euro\/","title":{"rendered":"Carrefour affiche une gamme de produits \u00e0 moins de 1 euro"},"content":{"rendered":"\n<p><strong>Carrefour <\/strong>Belgique lance sa deuxi\u00e8me campagne sur le pouvoir d&rsquo;achat : la cha\u00eene de supermarch\u00e9s fait de la publicit\u00e9 pour un millier de produits qu&rsquo;elle vend \u00e0 moins d&rsquo;un euro. Tant les marques Carrefour que les marques nationales font partie de la campagne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campagne de publicit\u00e9<\/h2>\n\n\n\n<p>Carrefour <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-axe-une-serie-dactions-sur-le-pouvoir-dachat\/\" target=\"_blank\" rel=\"noreferrer noopener\">poursuit sa campagne \u00ab Action pouvoir d\u2019achat \u00bb<\/a> : cette fois, le distributeur met en avant mille produits qui co\u00fbtent moins d&rsquo;un euro. Elle concerne aussi bien les produits de marque priv\u00e9e que les marques nationales. La cha\u00eene insiste \u00e9galement sur le fait que les produits sont disponibles en permanence dans les magasins.<\/p>\n\n\n\n<p>Bien que l&rsquo;on puisse penser que Carrefour modifie ses prix pour la campagne, ce n&rsquo;est pas le cas. La cha\u00eene met juste ses produits les moins chers sous les projecteurs. Lors de la premi\u00e8re action de la semaine derni\u00e8re, la marque Simpl au prix bas a \u00e9galement \u00e9t\u00e9 mise en avant, sans qu&rsquo;il s&rsquo;agisse vraiment d&rsquo;une nouveaut\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Degr\u00e9-m\u00e8tre<\/h2>\n\n\n\n<p>Sur le march\u00e9 domestique fran\u00e7ais, le d\u00e9taillant a annonc\u00e9 la semaine derni\u00e8re qu&rsquo;il <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-gele-les-prix-de-100-produits\/\" target=\"_blank\" rel=\"noreferrer noopener\">gelait les prix d&rsquo;une centaine de produits de base<\/a>. La filiale belge a alors insinu\u00e9 de mener une action similaire, mais la cha\u00eene ne semble pas (encore) aller aussi loin. Le 6 septembre, une troisi\u00e8me action suivra.<\/p>\n\n\n\n<p>Les actions de Carrefour sont en tout cas un bon indicateur du climat actuel de la distribution. Alors que le groupe de supermarch\u00e9s a investi dans le m\u00e9taversum au d\u00e9but de l&rsquo;ann\u00e9e, l&rsquo;accent est d\u00e9sormais enti\u00e8rement mis sur l&rsquo;inflation et les prix. Pour en savoir plus sur la num\u00e9risation du commerce de d\u00e9tail et le<a href=\"https:\/\/www.futureofshopping.be\/shop\/the-future-of-shopping-en\/\" target=\"_blank\" rel=\"noreferrer noopener\">s aventures de Carrefour dans le m\u00e9tavers, <\/a>consultez le livre <em>The Future of Shopping : Re-set Re-made<\/em> <em>Re-tail<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour Belgique lance sa deuxi\u00e8me campagne sur le pouvoir d&rsquo;achat : la cha\u00eene de supermarch\u00e9s fait de la publicit\u00e9 pour un millier de produits qu&rsquo;elle vend \u00e0 moins d&rsquo;un euro. <\/p>\n","protected":false},"author":5,"featured_media":55428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[488],"region":[226],"class_list":["post-61792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour affiche une gamme de produits \u00e0 moins de 1 euro - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour Belgique lance sa deuxi\u00e8me campagne sur le pouvoir d&#039;achat : la cha\u00eene de supermarch\u00e9s fait de la publicit\u00e9 pour un millier 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