{"id":61803,"date":"2022-08-30T14:43:27","date_gmt":"2022-08-30T12:43:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61803"},"modified":"2022-08-30T14:43:29","modified_gmt":"2022-08-30T12:43:29","slug":"la-guerre-et-linflation-coutent-cher-a-auchan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-guerre-et-linflation-coutent-cher-a-auchan\/","title":{"rendered":"La guerre et l’inflation co\u00fbtent cher \u00e0 Auchan"},"content":{"rendered":"\n

Auchan<\/strong> voit son chiffre d’affaires augmenter partout, sauf sur le march\u00e9 int\u00e9rieur fran\u00e7ais et en Ukraine. Le groupe de distribution investit de nombreux millions dans la lutte contre l’inflation, dans l’espoir d’attirer davantage de clients dans ses magasins.<\/p>\n\n\n\n

Plus de clients dans les magasins<\/h2>\n\n\n\n

Au premier semestre, Auchan Retail a vu son chiffre d’affaires progresser de 6,2% \u00e0 15,4 milliards d’euros. Dans les magasins, les ventes comparables ont augment\u00e9 de 0,6 %, tandis que les ventes de carburant ont augment\u00e9 de 51 %. Les ventes ont augment\u00e9 dans tous les pays, mais le march\u00e9 int\u00e9rieur fran\u00e7ais reste difficile : les ventes comparables ont diminu\u00e9 de 2%.<\/p>\n\n\n\n

Avec une nouvelle \u00e9quipe de direction en place depuis le d\u00e9but de l’ann\u00e9e, Auchan en France travaille sur plusieurs fronts simultan\u00e9ment pour redresser l’entreprise. Les efforts en mati\u00e8re de pouvoir d’achat sont particuli\u00e8rement remarquables : le d\u00e9taillant a investi 121 millions d’euros dans le contr\u00f4le des augmentations de prix. En cons\u00e9quence, l’EBITDA a chut\u00e9 de 74% – un r\u00e9sultat que le d\u00e9taillant dit \u00ab accepter \u00bb. Au second semestre, Auchan continuera \u00e0 investir dans les prix. L’entreprise constate les premiers signes d’am\u00e9lioration : le nombre de clients augmente \u00e0 nouveau et le NPS (net promoter score<\/em>) s’am\u00e9liore \u00e9galement.<\/p>\n\n\n\n

Impact majeur de la guerre<\/h2>\n\n\n\n

Au Portugal et en Espagne – o\u00f9 le groupe a r\u00e9cemment acquis 235 supermarch\u00e9s Dia<\/strong> – les affaires sont excellentes, ainsi que dans les pays d’Europe de l’Est que sont la Roumanie, la Pologne et la Hongrie, m\u00eame si cette derni\u00e8re a introduit des plafonds de prix pour les produits de premi\u00e8re n\u00e9cessit\u00e9 et augment\u00e9 la taxe retail pour les groupes de grande distribution.<\/p>\n\n\n\n

L’impact de la guerre en Ukraine est cependant important : le d\u00e9taillant compte sur 104 millions d’euros et enregistre des d\u00e9pr\u00e9ciations importantes pour les op\u00e9rations dans les deux pays. Auchan garde 39 de ses 42 magasins ouverts en Ukraine pour r\u00e9pondre aux besoins de la population locale, mais les ventes ont chut\u00e9 de 50 % au cours des premiers mois du conflit. Le groupe de distribution reste \u00e9galement actif en Russie, \u00ab en autonomie maximale, dans le respect strict des termes de l\u2019embargo et des sanctions internationales. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Auchan voit son chiffre d’affaires augmenter partout, sauf sur le march\u00e9 int\u00e9rieur fran\u00e7ais et en Ukraine. Le groupe de distribution investit de nombreux millions dans la lutte contre l’inflation, dans l’espoir d’attirer davantage de clients dans ses magasins. <\/p>\n","protected":false},"author":3,"featured_media":17484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[719],"topic":[266],"region":[],"class_list":["post-61803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-auchan","topic-resultats-financiers"],"acf":[],"yoast_head":"\nLa guerre et l'inflation co\u00fbtent cher \u00e0 Auchan - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Auchan Retail voit son chiffre d'affaires augmenter partout, sauf sur le march\u00e9 int\u00e9rieur fran\u00e7ais et en Ukraine.\" \/>\n<meta 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