{"id":61889,"date":"2022-08-31T16:52:10","date_gmt":"2022-08-31T14:52:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61889"},"modified":"2022-08-31T16:54:14","modified_gmt":"2022-08-31T14:54:14","slug":"alexandre-bompard-carrefour-les-consommateurs-marques-par-une-frugalite-nouvelle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alexandre-bompard-carrefour-les-consommateurs-marques-par-une-frugalite-nouvelle\/","title":{"rendered":"Alexandre Bompard (Carrefour) : \u00ab\u00a0Les consommateurs marqu\u00e9s par une frugalit\u00e9 nouvelle\u00a0\u00bb"},"content":{"rendered":"\n

L’inflation contraint les consommateurs \u00e0 une nouvelle frugalit\u00e9 bien ancr\u00e9e. Ils sont tr\u00e8s attentifs aux prix et modifient leur comportement d’achat, affirme Alexandre Bompard, directeur g\u00e9n\u00e9ral de Carrefour<\/strong>.<\/p>\n\n\n\n

Une attitude tr\u00e8s marqu\u00e9e<\/h2>\n\n\n\n

En raison de l’inflation \u00e9lev\u00e9e, les consommateurs fran\u00e7ais ont adopt\u00e9 un comportement d’achat fondamentalement nouveau. Lorsqu’ils font du shopping, ils sont tr\u00e8s attentifs aux co\u00fbts : ils recherchent les prix les plus bas, les promotions et les rabais. Au lieu du poisson et du steak, ils optent pour le porc le moins cher, et ils ignorent les produits biologiques pour \u00e9conomiser de l’argent.<\/p>\n\n\n\n

Il s’agit d’une attitude frugale nouvelle, mais d\u00e9j\u00e0 profond\u00e9ment ancr\u00e9e, selon Alexandre Bompard, PDG de Carrefour, et cette attitude pourrait perdurer pendant longtemps. Les discussions sur le moment o\u00f9 l’inflation atteindra son pic sont donc inutiles. Le PDG a fait cette d\u00e9claration lors de la conf\u00e9rence annuelle de fin d’\u00e9t\u00e9 du Medef, le syndicat des employeurs fran\u00e7ais. Sur le march\u00e9 fran\u00e7ais, l’inflation a atteint en juillet, \u00e0 6,8 %, le taux le plus \u00e9lev\u00e9 depuis le d\u00e9but des statistiques au d\u00e9but des ann\u00e9es 1990.<\/p>\n\n\n\n

\u00ab Le ph\u00e9nom\u00e8ne est l\u00e0, il est profond et s’est acc\u00e9l\u00e9r\u00e9 ces derni\u00e8res semaines<\/a>, \u00bb a d\u00e9clar\u00e9 Bompard, cit\u00e9 par Reuters. L’observation est pertinente car la France a justement pris des mesures exceptionnelles pour prot\u00e9ger le pouvoir d’achat, telles que le plafonnement des prix du gaz et de l’\u00e9lectricit\u00e9, les augmentations de salaire et les subsides pour les plus d\u00e9munis. Mais m\u00eame l\u00e0, les consommateurs semblent changer visiblement leur comportement d’achat.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’inflation contraint les consommateurs \u00e0 une nouvelle frugalit\u00e9 bien ancr\u00e9e. Ils sont tr\u00e8s attentifs aux prix et modifient leur comportement d’achat, affirme Alexandre Bompard, directeur g\u00e9n\u00e9ral de Carrefour.<\/p>\n","protected":false},"author":5,"featured_media":30910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[86],"extra":[],"company":[87],"topic":[336],"region":[342],"class_list":["post-61889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-alexandre-bompard","company-carrefour","topic-inflation","region-france"],"acf":[],"yoast_head":"\nAlexandre Bompard (Carrefour) : \u00ab\u00a0Les consommateurs marqu\u00e9s par une frugalit\u00e9 nouvelle\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'inflation contraint les consommateurs \u00e0 une 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