{"id":61903,"date":"2022-09-01T10:37:55","date_gmt":"2022-09-01T08:37:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=61903"},"modified":"2022-09-01T10:37:57","modified_gmt":"2022-09-01T08:37:57","slug":"esprit-veut-reprendre-la-tete-du-marche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/esprit-veut-reprendre-la-tete-du-marche\/","title":{"rendered":"Esprit veut reprendre la t\u00eate du march\u00e9"},"content":{"rendered":"\n

Esprit <\/strong>a cl\u00f4tur\u00e9 le premier semestre avec un b\u00e9n\u00e9fice, m\u00eame s’il \u00e9tait nettement inf\u00e9rieur \u00e0 celui de l’ann\u00e9e pr\u00e9c\u00e9dente. N\u00e9anmoins, la cha\u00eene de mode se lance \u00e0 nouveau r\u00e9solument dans l’expansion et les investissements lourds.<\/p>\n\n\n\n

Baisse du chiffre d’affaires et des b\u00e9n\u00e9fices<\/h2>\n\n\n\n

Apr\u00e8s des ann\u00e9es difficiles, Esprit a renou\u00e9 avec les b\u00e9n\u00e9fices pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive. Au cours du premier semestre, le chiffre d’affaires a toutefois diminu\u00e9 de 6 % pour atteindre 3,62 milliards de dollars de Hong Kong (460 millions d’euros), bien que cela soit en partie d\u00fb \u00e0 la faiblesse de l’euro : sans les effets du taux de change, le chiffre d’affaires a augment\u00e9 de 2 %. En raison \u00e9galement d’une marge brute l\u00e9g\u00e8rement inf\u00e9rieure et les effets de change, le b\u00e9n\u00e9fice de 13 millions de dollars de Hong Kong (1,65 million d’euros) est nettement inf\u00e9rieur \u00e0 celui de l’ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n

N\u00e9anmoins, Esprit affirme sans \u00e9quivoque que l’entreprise est de nouveau sur la voie de la croissance durable et veut reprendre la t\u00eate du march\u00e9. Le PDG Pak William Eui Won d\u00e9clare que, malgr\u00e9 les nombreux d\u00e9fis du premier semestre, la marque de mode continue d’afficher des r\u00e9sultats positifs et une croissance rentable, et constitue une base solide pour l’expansion sur de nouveaux march\u00e9s. L’entreprise souhaite \u00e9galement \u00ab\u00a0continuer \u00e0 investir si de nouvelles opportunit\u00e9s se pr\u00e9sentent<\/a>,\u00a0\u00bb cite FashionNetwork.<\/p>\n\n\n\n

Centre d’innovation \u00e0 Amsterdam<\/h2>\n\n\n\n

Les investissements sont d\u00e9j\u00e0 bien engag\u00e9s : l’entreprise va notamment cr\u00e9er un centre d’innovation (Esprit Futura) \u00e0 Amsterdam, lancer des plateformes en ligne en Am\u00e9rique du Nord, Centrale et du Sud, et faire son retour \u00e0 Hong Kong et en Asie. Pour am\u00e9liorer l’image de la marque, le label veut entamer des collaborations avec des designers, des influenceurs, des partenaires cross-brand et des \u00e9v\u00e9nements. Le site web europ\u00e9en doit \u00e9galement s’am\u00e9liorer.<\/p>\n\n\n\n

\u00ab Le retour d’Esprit \u00e0 Hong Kong et en Asie fait partie des strat\u00e9gies visant \u00e0 se repositionner comme une marque internationale omnipr\u00e9sente et proche de ses clients, \u00bb a d\u00e9clar\u00e9 Pak William Eui Won. \u00ab Combin\u00e9 \u00e0 des am\u00e9liorations de l’offre de produits, du marketing et du contenu num\u00e9rique d’Esprit, l’objectif est de remettre l’entreprise sur les rails pour regagner des parts de march\u00e9 et assurer une croissance durable soutenue. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Esprit a cl\u00f4tur\u00e9 le premier semestre avec un b\u00e9n\u00e9fice, m\u00eame s’il \u00e9tait nettement inf\u00e9rieur \u00e0 celui de l’ann\u00e9e pr\u00e9c\u00e9dente. N\u00e9anmoins, la cha\u00eene de mode se lance \u00e0 nouveau r\u00e9solument dans l’expansion et les investissements.<\/p>\n","protected":false},"author":5,"featured_media":29799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[808],"topic":[631,276,266],"region":[],"class_list":["post-61903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-esprit","topic-digitalisation","topic-expansion","topic-resultats-financiers"],"acf":[],"yoast_head":"\nEsprit veut reprendre la t\u00eate du march\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Esprit a cl\u00f4tur\u00e9 le premier semestre avec un b\u00e9n\u00e9fice, m\u00eame s'il \u00e9tait nettement inf\u00e9rieur \u00e0 celui de l'ann\u00e9e pr\u00e9c\u00e9dente. 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