{"id":6192,"date":"2014-06-27T04:13:45","date_gmt":"2014-06-27T04:13:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/deuxieme-hema-au-royaume-uni\/"},"modified":"2014-06-27T04:13:45","modified_gmt":"2014-06-27T04:13:45","slug":"deuxieme-hema-au-royaume-uni","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/deuxieme-hema-au-royaume-uni\/","title":{"rendered":"Deuxi\u00e8me Hema au Royaume-Uni"},"content":{"rendered":"<h2>Am\u00e9nagement logique<\/h2>\n<p>Le nouveau magasin de Kingston compte <strong>deux \u00e9tages<\/strong> et a \u00e9t\u00e9 am\u00e9nag\u00e9 de mani\u00e8re transparente et logique tout comme le premier, afin que les Britanniques se familiarisent rapidement avec le concept Hema. Le magasin a \u00e9t\u00e9 <strong>subdivis\u00e9 en diff\u00e9rentes zones \u00e0 th\u00e8mes avec les produits correspondants<\/strong>, notamment \u2018eat\u2019 (produits alimentaires), study (papeterie, mat\u00e9riel d\u2019\u00e9criture) ou encore \u2018beauty\u2019 (soins corporels, cosm\u00e9tiques).<\/p>\n<p>\u00ab Nous nous sommes pr\u00e9par\u00e9s plus d\u2019un an et demi \u00e0 notre entr\u00e9e sur le march\u00e9 britannique \u00bb, expliquait Inge van Baarsen porte-parole de Hema lors de l\u2019ouverture de la premi\u00e8re filiale britannique. \u00ab Fin juin nous ouvrirons un magasin \u00e0 Kingston et mi-juillet \u00e0 Bromley. Si cette phase pilote est un succ\u00e8s, <strong>nous n\u2019excluons pas une expansion au m\u00eame rythme qu\u2019en France<\/strong>. \u00bb<\/p>\n<p>R\u00e9cemment le CEO Ronald van Zetten indiquait que <strong>Hema \u00e9tait toujours rentable<\/strong>, contrairement au march\u00e9 n\u00e9erlandais. \u00ab Pourtant dans les ann\u00e9es \u00e0 venir nous allons nous concentrer sur nos activit\u00e9s n\u00e9erlandaises, car sur notre march\u00e9 domestique les affaires marchent moins bien \u00bb, confiait-il \u00e0 RetailNews.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am\u00e9nagement logique Le nouveau magasin de Kingston compte deux \u00e9tages et a \u00e9t\u00e9 am\u00e9nag\u00e9 de mani\u00e8re transparente et logique tout comme le premier, afin que les Britanniques se familiarisent rapidement avec le concept Hema. Le magasin a \u00e9t\u00e9 subdivis\u00e9 en diff\u00e9rentes zones \u00e0 th\u00e8mes avec les produits correspondants, notamment \u2018eat\u2019 (produits alimentaires), study (papeterie, mat\u00e9riel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deuxi\u00e8me Hema au Royaume-Uni - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/deuxieme-hema-au-royaume-uni\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deuxi\u00e8me Hema au Royaume-Uni - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Am\u00e9nagement logique Le nouveau magasin de Kingston compte deux \u00e9tages et a \u00e9t\u00e9 am\u00e9nag\u00e9 de mani\u00e8re transparente et logique tout comme le premier, afin que les Britanniques se familiarisent rapidement avec le concept Hema. 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