{"id":6203,"date":"2014-06-30T07:29:41","date_gmt":"2014-06-30T07:29:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/hunkemoller-etend-son-appli\/"},"modified":"2014-06-30T07:29:41","modified_gmt":"2014-06-30T07:29:41","slug":"hunkemoller-etend-son-appli","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/hunkemoller-etend-son-appli\/","title":{"rendered":"Hunkem\u00f6ller \u00e9tend son appli"},"content":{"rendered":"<h2>Offre sur base des pr\u00e9f\u00e9rences<\/h2>\n<p>\u00ab La nouvelle version de l\u2019application mobile r\u00e9pond parfaitement \u00e0 notre strat\u00e9gie CRM visant \u00e0 <strong>proposer \u00e0 nos clients des offres pertinentes et sur mesure<\/strong>. Cette nouvelle appli nous permet de le faire sur base des pr\u00e9f\u00e9rences du client, de son comportement d\u2019achat et de la localisation. Le canal mobile est d\u2019une grande importance pour atteindre notre groupe-cible constitu\u00e9 de jeunes femmes \u00bb, explique Robert Visser, CRM Manager chez Hunkem\u00f6ller.<\/p>\n<p>Outre les nouvelles possibilit\u00e9s de communication, le design a \u00e9galement \u00e9t\u00e9 adapt\u00e9, accordant davantage d\u2019attention au v\u00e9cu de la marque, la personnalisation et le confort d\u2019utilisation. Il y a deux ans Hunkem\u00f6ller avait d\u00e9j\u00e0<strong> lanc\u00e9 un programme de fid\u00e9lit\u00e9 mobile au Benelu<\/strong>x. Ces derni\u00e8res ann\u00e9es quelques autres fonctions ont \u00e9t\u00e9 ajout\u00e9es \u00e0 l\u2019appli, telles que la communication g\u00e9olocalis\u00e9e. En \u00e9largissant encore son appli, Hunkem\u00f6ller franchit une nouvelle \u00e9tape dans la communication mobile avec ses clients.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Offre sur base des pr\u00e9f\u00e9rences \u00ab La nouvelle version de l\u2019application mobile r\u00e9pond parfaitement \u00e0 notre strat\u00e9gie CRM visant \u00e0 proposer \u00e0 nos clients des offres pertinentes et sur mesure. Cette nouvelle appli nous permet de le faire sur base des pr\u00e9f\u00e9rences du client, de son comportement d\u2019achat et de la localisation. Le canal mobile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hunkem\u00f6ller \u00e9tend son appli - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/hunkemoller-etend-son-appli\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hunkem\u00f6ller \u00e9tend son appli - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Offre sur base des pr\u00e9f\u00e9rences \u00ab La nouvelle version de l\u2019application mobile r\u00e9pond parfaitement \u00e0 notre strat\u00e9gie CRM visant \u00e0 proposer \u00e0 nos clients des offres pertinentes et sur mesure. 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