{"id":6210,"date":"2014-06-30T11:57:03","date_gmt":"2014-06-30T11:57:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/exit-jupiler-force\/"},"modified":"2014-06-30T11:57:03","modified_gmt":"2014-06-30T11:57:03","slug":"exit-jupiler-force","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/exit-jupiler-force\/","title":{"rendered":"Exit Jupiler Force"},"content":{"rendered":"<h2>Un succ\u00e8s limit\u00e9<\/h2>\n<p>AB InBev a lanc\u00e9 la Jupiler Force en 2011 en esp\u00e9rant convaincre les hommes qu\u2019une bi\u00e8re sans alcool pouvait \u00eatre aussi savoureuse qu\u2019une bi\u00e8re avec alcool. Le management \u00e9tait convaincu du potentiel de cette nouvelle bi\u00e8re et avait m\u00eame durant l\u2019\u00e9t\u00e9 2012 lanc\u00e9 quelques variantes de go\u00fbts, notamment un go\u00fbt \u00e0 l\u2019orange.<\/p>\n<p>N\u00e9anmoins <strong>les chiffres annuels de 2013 ont r\u00e9v\u00e9l\u00e9 que la Jupiler Force n\u2019avait pas remport\u00e9 le succ\u00e8s esp\u00e9r\u00e9<\/strong>. \u00ab J\u2019estime que ce n\u2019est pas un \u00e9chec \u00bb, d\u00e9clarait \u00e0 l\u2019\u00e9poque Eric Lauwers, directeur pour la Belgique : \u00ab ce qui importe surtout c\u2019est de p\u00e9n\u00e9trer de nouveaux segments du march\u00e9. \u00bb<\/p>\n<p>A pr\u00e9sent le groupe a d\u00e9cid\u00e9 d\u2019arr\u00eater la production en raison des ventes d\u00e9cevantes. <strong>Seuls les stocks encore disponibles dans les magasins seront vendus<\/strong>, apr\u00e8s quoi la Juplier Force dispara\u00eetra d\u00e9finitivement.<\/p>\n<p>\u00ab Pourtant les tests ont d\u00e9montr\u00e9 que les consommateurs de Jupiler \u00e9taient \u00e0 la recherche d\u2019une alternative rafra\u00eechissante sans alcool. <strong>De plus durant la phase d\u2019essai le produit a obtenu d\u2019excellents scores<\/strong> \u00bb indique la porte-parole Natacha Schepkens dans le magazine Trends. \u00ab Mais le succ\u00e8s est rest\u00e9 limit\u00e9. Jupiler Force n\u2019a pas d\u00e9gag\u00e9 les objectifs internes. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un succ\u00e8s limit\u00e9 AB InBev a lanc\u00e9 la Jupiler Force en 2011 en esp\u00e9rant convaincre les hommes qu\u2019une bi\u00e8re sans alcool pouvait \u00eatre aussi savoureuse qu\u2019une bi\u00e8re avec alcool. Le management \u00e9tait convaincu du potentiel de cette nouvelle bi\u00e8re et avait m\u00eame durant l\u2019\u00e9t\u00e9 2012 lanc\u00e9 quelques variantes de go\u00fbts, notamment un go\u00fbt \u00e0 l\u2019orange. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exit Jupiler Force - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/exit-jupiler-force\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exit Jupiler Force - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Un succ\u00e8s limit\u00e9 AB InBev a lanc\u00e9 la Jupiler Force en 2011 en esp\u00e9rant convaincre les hommes qu\u2019une bi\u00e8re sans alcool pouvait \u00eatre aussi savoureuse qu\u2019une bi\u00e8re avec alcool. 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