{"id":6211,"date":"2014-06-30T13:14:30","date_gmt":"2014-06-30T13:14:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/stassen-rachete-kidibul\/"},"modified":"2014-06-30T13:14:30","modified_gmt":"2014-06-30T13:14:30","slug":"stassen-rachete-kidibul","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/stassen-rachete-kidibul\/","title":{"rendered":"Stassen rach\u00e8te Kidibul"},"content":{"rendered":"<h2>Nouvelle soci\u00e9t\u00e9 Neobulles<\/h2>\n<p>Il y a deux ans Stassen avait vendu toutes ses activit\u00e9s \u00e0 Heineken : ses activit\u00e9s cidres et non-cidres (le champagne pour enfants Kidibul, les vins sans alcool Vintense et les vins aromatis\u00e9s aux fruits Vivaro). Or Heineken \u00e9tait int\u00e9ress\u00e9 essentiellement par les produits \u2018cidres\u2019 de Stassen et non pas par ses vins et ses boissons pour enfants. Ce sont pr\u00e9cis\u00e9ment ces divisions que Stassen vient de racheter et qui seront <strong>r\u00e9unies dans une nouvelle soci\u00e9t\u00e9 cr\u00e9\u00e9e pour l\u2019occasion, Neobulles<\/strong>.<\/p>\n<p>Les Cidreries Stassen ont \u00e9t\u00e9 fond\u00e9es il y a 119 ans \u00e0 Aubel, o\u00f9 se trouve encore toujours le site de production. L\u2019entreprise s\u2019est d\u00e9velopp\u00e9e jusqu\u2019\u00e0 devenir <strong>le plus grand producteur et exportateur belge de cidre de pommes<\/strong>. En 1992 l\u2019entreprise a \u00e9t\u00e9 reprise par le groupe anglais Bulmer, qui en 2002 suite \u00e0 des difficult\u00e9s financi\u00e8res l\u2019a c\u00e9d\u00e9e \u00e0 Scottish &amp; Newcastle.<\/p>\n<p>Fin 2007 les activit\u00e9s \u2018cidres\u2019 de Stassen ont \u00e9t\u00e9 vendues en partie \u00e0 Heineken, mais l\u2019administrateur d\u00e9l\u00e9gu\u00e9 Philippe Stassen a ensuite ramener l\u2019entreprise dans le giron familial. <strong>En 2012 l\u2019ensemble de l\u2019entreprise a finalement \u00e9t\u00e9 vendue \u00e0 Heineken<\/strong> et aujourd\u2019hui une partie des activit\u00e9s repasse \u00e0 nouveau aux mains de la famille fondatrice.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nouvelle soci\u00e9t\u00e9 Neobulles Il y a deux ans Stassen avait vendu toutes ses activit\u00e9s \u00e0 Heineken : ses activit\u00e9s cidres et non-cidres (le champagne pour enfants Kidibul, les vins sans alcool Vintense et les vins aromatis\u00e9s aux fruits Vivaro). Or Heineken \u00e9tait int\u00e9ress\u00e9 essentiellement par les produits \u2018cidres\u2019 de Stassen et non pas par ses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stassen rach\u00e8te Kidibul - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/stassen-rachete-kidibul\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stassen rach\u00e8te Kidibul - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Nouvelle soci\u00e9t\u00e9 Neobulles Il y a deux ans Stassen avait vendu toutes ses activit\u00e9s \u00e0 Heineken : ses activit\u00e9s cidres et non-cidres (le champagne pour enfants Kidibul, les vins sans alcool Vintense et les vins aromatis\u00e9s aux fruits Vivaro). 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