{"id":62284,"date":"2022-09-07T17:17:56","date_gmt":"2022-09-07T15:17:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=62284"},"modified":"2022-09-07T17:19:14","modified_gmt":"2022-09-07T15:19:14","slug":"ben-jerrys-tente-a-nouveau-dempecher-la-vente-en-israel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ben-jerrys-tente-a-nouveau-dempecher-la-vente-en-israel\/","title":{"rendered":"Ben & Jerry’s tente \u00e0 nouveau d’emp\u00eacher la vente en Isra\u00ebl"},"content":{"rendered":"\n

Ben & Jerry’s<\/strong> continue de d\u00e9fendre bec et ongles sa mission sociale. La marque de cr\u00e8me glac\u00e9e a d\u00e9pos\u00e9 une plainte r\u00e9vis\u00e9e contre sa soci\u00e9t\u00e9 m\u00e8re Unilever<\/strong>, afin d’arr\u00eater la vente de ses glaces dans les territoires palestiniens occup\u00e9s.<\/p>\n\n\n\n

Conflit isra\u00e9lo-palestinien<\/h2>\n\n\n\n

Ben & Jerry’s tente une nouvelle fois d’emp\u00eacher la vente de ses glaces dans les zones de conflit isra\u00e9lo-palestiniennes, comme la Cisjordanie. M\u00eame si la marque de cr\u00e8me glac\u00e9e a r\u00e9cemment \u00e9t\u00e9 d\u00e9bout\u00e9e par les tribunaux<\/a>, elle introduit une nouvelle plainte aupr\u00e8s du tribunal f\u00e9d\u00e9ral de New York. La marque \u00e9laborera la plainte dans les semaines \u00e0 venir<\/a>, rapporte Bloomberg.<\/p>\n\n\n\n

De toute fa\u00e7on, la plainte est dirig\u00e9e contre sa soci\u00e9t\u00e9 m\u00e8re Unilever, parce que celle-ci a vendu les droits de distribution de la marque au licenci\u00e9 isra\u00e9lien local Avi Zinger, par m\u00e9contentement \u00e0 l’\u00e9gard de Ben & Jerry’s. Cela permet \u00e0 Unilever de contourner la filiale et de continuer \u00e0 vendre la cr\u00e8me glac\u00e9e partout<\/a>.<\/p>\n\n\n\n

Principes \u00e0 risque<\/h2>\n\n\n\n

L’ann\u00e9e derni\u00e8re, Ben & Jerry’s a annonc\u00e9 qu’elle cesserait de vendre dans les territoires occup\u00e9s, par souci des droits de l’homme. Mais cela a valu \u00e0 Unilever une temp\u00eate de protestations, des investisseurs juifs qui se sont retir\u00e9s jusqu’au gouvernement isra\u00e9lien qui, selon Bloomberg, a m\u00eame mis en place un groupe de travail sp\u00e9cial pour faire pression sur l’entreprise.<\/p>\n\n\n\n

Bien que le tribunal ait statu\u00e9 il y a quinze jours que Ben & Jerry’s n’avait pas pu d\u00e9montrer de mani\u00e8re suffisante qu’il subissait un dommage irr\u00e9vocable du fait de la vente, le fabricant de cr\u00e8me glac\u00e9e affirme maintenant qu’Unilever viole l’accord juridique conclu lorsqu’il a acquis la marque en 2000.<\/p>\n\n\n\n

\u00ab Nous ne permettrons pas que nos principes soient compromis pour le profit de notre soci\u00e9t\u00e9 m\u00e8re, \u00bb a d\u00e9clar\u00e9 un porte-parole. Le conseil d’administration ind\u00e9pendant de Ben & Jerry’s estime qu’il doit continuer \u00e0 d\u00e9fendre sa mission sociale, qu\u2019il d\u00e9veloppe depuis \u00ab plus de quarante ans \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ben & Jerry’s continue de d\u00e9fendre bec et ongles sa mission sociale. La marque de cr\u00e8me glac\u00e9e a d\u00e9pos\u00e9 une plainte r\u00e9vis\u00e9e contre sa soci\u00e9t\u00e9 m\u00e8re Unilever, afin d’arr\u00eater la vente de ses glaces dans les territoires palestiniens occup\u00e9s.<\/p>\n","protected":false},"author":5,"featured_media":50171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[259],"extra":[],"company":[755,260],"topic":[756],"region":[446],"class_list":["post-62284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-alan-jope","company-ben-jerrys","company-unilever","topic-litige","region-etats-unis-2"],"acf":[],"yoast_head":"\nBen & Jerry's tente \u00e0 nouveau d'emp\u00eacher la vente en Isra\u00ebl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ben & Jerry's continue de d\u00e9fendre bec et ongles sa mission sociale. 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