{"id":62652,"date":"2022-09-14T09:19:10","date_gmt":"2022-09-14T07:19:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=62652"},"modified":"2022-09-14T10:31:37","modified_gmt":"2022-09-14T08:31:37","slug":"leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/","title":{"rendered":"\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb"},"content":{"rendered":"\n

Alors que l\u2019exp\u00e9rience est de plus en plus cruciale dans le retail, l\u2019\u00e9clairage ne cesse de gagner en importance. Un \u00e9clairage de qualit\u00e9 peut modifier le sentiment des clients, observe Wouter de Wolf (Signify<\/strong>), et les solutions intelligentes vont encore plus loin. Elles peuvent m\u00eame produire des donn\u00e9es.<\/p>\n\n\n\n

Toujours l\u2019atmosph\u00e8re ad\u00e9quate\u2009?<\/h2>\n\n\n\n

En fait, un \u00e9clairage de qualit\u00e9 est invisible : on ne le remarque pas, mais il est indispensable pour cr\u00e9er l\u2019atmosph\u00e8re ad\u00e9quate dans le magasin. Pour personnaliser l\u2019exp\u00e9rience d\u2019achat, il est notamment possible de jouer sur l\u2019intensit\u00e9, les couleurs et la chaleur de l\u2019\u00e9clairage. Si vous donnez aux consommateurs le choix entre deux bacs d\u2019oranges et que seule la lumi\u00e8re des projecteurs varie, ils penseront spontan\u00e9ment que les oranges plac\u00e9es sous un \u00e9clairage plus chaud sont plus fra\u00eeches.<\/p>\n\n\n\n

Chaque produit et chaque atmosph\u00e8re n\u00e9cessite sa propre couleur, poursuit Wouter de Wolf (Signify, l\u2019ancienne division \u00e9clairage de Philips<\/strong>), mais ce n\u2019est pas le seul effet de la lumi\u00e8re. Un \u00e9clairage adapt\u00e9 peut par exemple allonger la dur\u00e9e de conservation des produits frais de 20 %. \u00ab Comme la viande aura par exemple moins tendance \u00e0 se d\u00e9colorer, elle se conservera plus longtemps, ce qui r\u00e9duira les invendus. \u00bb<\/p>\n\n\n\n

L\u2019Internet des Objets est \u00e9galement une \u00e9volution fondamentale dans le marketing. Et chez Signify aussi, on tente de rendre les objets plus intelligents. \u00ab Notre derni\u00e8re innovation vous permet de contr\u00f4ler toutes les sources lumineuses de tous les magasins \u2013 jusqu\u2019au niveau des luminaires individuels \u2013 \u00e0 partir d\u2019un tableau de bord unique accessible depuis un ordinateur portable ou un smartphone \u00bb, explique Wouter De Wolf. \u00ab Pour une campagne marketing donn\u00e9e, vous pouvez par exemple r\u00e9gler automatiquement l\u2019\u00e9clairage de toutes les vitrines, ou tamiser l\u2019\u00e9clairage apr\u00e8s la fermeture. Les lampes LED permettent d\u00e9j\u00e0 d\u2019\u00e9conomiser 50 % d\u2019\u00e9nergie, mais saviez-vous qu\u2019une gradation intelligente de l\u2019\u00e9clairage pendant le r\u00e9assort peut par exemple g\u00e9n\u00e9rer 10 \u00e0 20 % d\u2019\u00e9conomies suppl\u00e9mentaires\u2009? \u00bb<\/p>\n\n\n\n

Le WiFi de demain<\/h2>\n\n\n\n

Et si l\u2019\u00e9clairage pouvait guider les clients\u2009? Chez Signify, on en est convaincu : l\u2019\u00e9clairage est le WiFi de demain. Les LED sont \u00e0 m\u00eame de transmettre des donn\u00e9es en temps r\u00e9el par la lumi\u00e8re. Une source lumineuse \u2013 qu\u2019il s\u2019agisse de spots ou de caissons \u2013 peut par exemple envoyer un code unique identifiable par la cam\u00e9ra d\u2019un smartphone ou d\u2019une tablette. Le syst\u00e8me en d\u00e9terminera ainsi l\u2019emplacement exact, comme le fait un GPS mais avec une pr\u00e9cision de 30 centim\u00e8tres.<\/p>\n\n\n\n

Il pourra donc enregistrer l\u2019itin\u00e9raire emprunt\u00e9 par un client et ses mouvements dans le magasin. \u00ab Pour les marketeers, de telles informations valent de l\u2019or. La mani\u00e8re dont les clients recherchent les produits est tr\u00e8s souvent un \u00e9l\u00e9ment de base du marketing, notamment dans les supermarch\u00e9s ou les magasins de bricolage. Nos lampes sont l\u2019\u00e9quivalent des satellites de Google Maps \u2013 et nous r\u00e9alisons les cartes nous-m\u00eames. Il serait ainsi possible de tracer l\u2019itin\u00e9raire optimal d\u2019un client sur la base d\u2019une liste de courses, mais aussi d\u2019y associer de l\u2019inspiration et de l\u2019exp\u00e9rience. \u00bb<\/p>\n\n\n\n

Offres ou contenu personnalis\u00e9s<\/h2>\n\n\n\n

Il est \u00e9galement possible d\u2019appliquer l\u2019indoor positioning chez des retailers pour localiser les produits et les publicit\u00e9s bas\u00e9es sur l\u2019emplacement. Par exemple, les clients peuvent recevoir un message contenant un coupon ou une offre d\u00e8s qu\u2019ils s\u2019approchent d\u2019une zone ou d\u2019un rayon donn\u00e9. Autres possibilit\u00e9s : organiser des chasses au tr\u00e9sor dans le magasin ou proposer du contenu inspirant comme des recettes. Un client se trouve \u00e0 proximit\u00e9 des vins rouges fran\u00e7ais\u2009? Ils peuvent obtenir des informations concernant les plats les mieux assortis aux diff\u00e9rents vins, voire des remises personnalis\u00e9es si la personne en question est identifi\u00e9e gr\u00e2ce \u00e0 sa carte de fid\u00e9lit\u00e9.<\/p>\n\n\n\n

En Europe, de nombreux retailers ont d\u00e9j\u00e0 commenc\u00e9 \u00e0 utiliser cette technologie dans le cadre de projets pilotes. Chez Media Markt<\/strong> \u00e0 Eindhoven et chez Albert Heijn<\/strong> \u00e0 Hoofddorp par exemple, les clients ont pu utiliser une application de recherche de produits qui les guidait vers ce qu\u2019ils cherchaient sur une fen\u00eatre mobile et interactive sur leur smartphone. Dans la cha\u00eene de supermarch\u00e9s Aswaaq<\/strong> \u00e0 Abu Dhabi, votre liste de courses est m\u00eame mise dans le bon ordre en fonction de l\u2019endroit o\u00f9 vous passez en premier, et vous avez acc\u00e8s \u00e0 des promotions g\u00e9olocalis\u00e9es sur votre smartphone.<\/p>\n\n\n\n

Les lumi\u00e8res intelligentes fournissent \u00e9galement de nombreuses donn\u00e9es, comme des cartes thermiques des endroits moins fr\u00e9quent\u00e9s, une analyse des itin\u00e9raires des clients ou, si elles sont li\u00e9es aux donn\u00e9es de la caisse enregistreuse, des taux de conversions. \u00ab Cela permet d\u2019adapter le concept du magasin en parfaite connaissance de cause et fournit aux marketeers de nombreuses informations sur le comportement des clients \u00bb, explique Wouter de Wolf. Signify est actuellement en pourparlers avec un retailer n\u00e9erlandais en vue d\u2019un \u00e9ventuel d\u00e9ploiement national.<\/p>\n\n\n\n

Wouter de Wolf fera toute la lumi\u00e8re sur les possibilit\u00e9s de l\u2019\u00e9clairage intelligent au\u00a0RetailDetail Day<\/strong>\u00a0du 22 septembre. Il partagera la sc\u00e8ne avec Karl Lechat(Lucien<\/strong>), Bart Buyse(IzyCoffee<\/strong>), Sofie Geyskens & David Winkels (Maasmechelen Village<\/strong>) et bien d\u2019autres.<\/p>\n\n\n\n

\n
R\u00e9servez ici votre place pour le RetailDetail Day.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Un \u00e9clairage de qualit\u00e9 peut m\u00eame modifier le sentiment des clients, observe Wouter de Wolf (Signify), et les solutions intelligentes vont encore plus loin.<\/p>\n","protected":false},"author":5,"featured_media":52617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[843],"topic":[643,774,194],"region":[],"class_list":["post-62652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-signify","topic-interview","topic-retaildetail-day","topic-retail-design"],"acf":[],"yoast_head":"\n\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Un \u00e9clairage de qualit\u00e9 peut modifier le sentiment des clients, observe Wouter de Wolf (Signify), et les solutions intelligentes vont encore plus loin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Un \u00e9clairage de qualit\u00e9 peut modifier le sentiment des clients, observe Wouter de Wolf (Signify), et les solutions intelligentes vont encore plus loin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-14T07:19:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-14T08:31:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Signify1_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"877\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb\",\"datePublished\":\"2022-09-14T07:19:10+00:00\",\"dateModified\":\"2022-09-14T08:31:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/\"},\"wordCount\":963,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Signify1_0.jpg\",\"articleSection\":[\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/\",\"name\":\"\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Signify1_0.jpg\",\"datePublished\":\"2022-09-14T07:19:10+00:00\",\"dateModified\":\"2022-09-14T08:31:37+00:00\",\"description\":\"Un \u00e9clairage de qualit\u00e9 peut modifier le sentiment des clients, observe Wouter de Wolf (Signify), et les solutions intelligentes vont encore plus loin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Signify1_0.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Signify1_0.jpg\",\"width\":1320,\"height\":877},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb - RetailDetail BE","description":"Un \u00e9clairage de qualit\u00e9 peut modifier le sentiment des clients, observe Wouter de Wolf (Signify), et les solutions intelligentes vont encore plus loin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb - RetailDetail BE","og_description":"Un \u00e9clairage de qualit\u00e9 peut modifier le sentiment des clients, observe Wouter de Wolf (Signify), et les solutions intelligentes vont encore plus loin.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/","og_site_name":"RetailDetail BE","article_published_time":"2022-09-14T07:19:10+00:00","article_modified_time":"2022-09-14T08:31:37+00:00","og_image":[{"width":1320,"height":877,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Signify1_0.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb","datePublished":"2022-09-14T07:19:10+00:00","dateModified":"2022-09-14T08:31:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/"},"wordCount":963,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Signify1_0.jpg","articleSection":["G\u00e9n\u00e9ral"],"inLanguage":"fr-FR","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/","name":"\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Signify1_0.jpg","datePublished":"2022-09-14T07:19:10+00:00","dateModified":"2022-09-14T08:31:37+00:00","description":"Un \u00e9clairage de qualit\u00e9 peut modifier le sentiment des clients, observe Wouter de Wolf (Signify), et les solutions intelligentes vont encore plus loin.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Signify1_0.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Signify1_0.jpg","width":1320,"height":877},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leclairage-cest-de-lexperience-des-economies-et-meme-des-donnees\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00ab L\u2019\u00e9clairage, c\u2019est de l\u2019exp\u00e9rience, des \u00e9conomies et m\u00eame des donn\u00e9es \u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Signify1_0.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/62652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=62652"}],"version-history":[{"count":2,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/62652\/revisions"}],"predecessor-version":[{"id":62660,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/62652\/revisions\/62660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/52617"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=62652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=62652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=62652"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=62652"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=62652"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=62652"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=62652"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=62652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}