{"id":62725,"date":"2022-09-15T09:27:33","date_gmt":"2022-09-15T07:27:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=62725"},"modified":"2022-09-15T09:27:36","modified_gmt":"2022-09-15T07:27:36","slug":"efarmz-se-lance-en-flandre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/efarmz-se-lance-en-flandre\/","title":{"rendered":"eFarmz se lance en Flandre"},"content":{"rendered":"\n

\u00c0 partir d’aujourd’hui, les Flamands peuvent commander des aliments biologiques et des bo\u00eetes repas aupr\u00e8s d’eFarmz, le magasin en ligne qui op\u00e8re depuis neuf ans dans la partie francophone du pays. Cela accro\u00eet encore la concurrence sur le march\u00e9 de l’alimentation durable en ligne.<\/p>\n\n\n\n

3 millions d’euros de capital de croissance<\/h2>\n\n\n\n

Qu’eFarmz franchisse le pas vers la Flandre n’est pas une surprise : l’entreprise avait d\u00e9j\u00e0 exprim\u00e9 cette ambition \u00e0 plusieurs reprises. Le moment est venu : la boutique en ligne n\u00e9erlandophone est ouverte, les clients peuvent passer leurs premi\u00e8res commandes, m\u00eame si l’entreprise est encore \u00e0 la recherche de collaborateurs n\u00e9erlandophones et de fournisseurs flamands. La start-up a obtenu 3 millions d’euros de capital de croissance du fonds d’investissement Akiles.<\/p>\n\n\n\n

Chez eFarmz, les clients trouveront une gamme de quelque 800 produits principalement biologiques, provenant de 150 agriculteurs et artisans producteurs locaux. L’entreprise vend \u00e9galement des bo\u00eetes repas. L\u2019acteur du e-commerce r\u00e9alise d\u00e9j\u00e0 un chiffre d’affaires de 10 millions d’euros, avec 15 000 \u00e0 20 000 clients r\u00e9guliers. \u00ab Dans les bo\u00eetes repas, nous avons une part de march\u00e9 de 6 \u00e0 7 % <\/a>\u00bb, a d\u00e9clar\u00e9 la PDG Muriel Bernard \u00e0 De Tijd. En Flandre, l’entreprise avait d\u00e9j\u00e0 une liste d’attente de 3 000 clients. Bernard esp\u00e8re que la Flandre repr\u00e9sentera \u00e0 terme 40 \u00e0 50 % des ventes.<\/p>\n\n\n\n

Une concurrence f\u00e9roce<\/h2>\n\n\n\n

eFarmz livre gratuitement \u00e0 partir de 75 euros et pr\u00e9tend avoir des prix dignes d’un supermarch\u00e9. Les clients peuvent \u00e9galement retirer leur commande dans l’un de ses 120 points de retrait. \u00c0 Bruxelles, eFarmz dispose \u00e9galement d’un service de livraison rapide qui livre les produits d’\u00e9picerie en quelques heures. La soci\u00e9t\u00e9 a r\u00e9cemment repris une partie des activit\u00e9s<\/a> de Gorillas<\/strong>.<\/p>\n\n\n\n

Avec une offre en ligne d’aliments durables et locaux, eFarmz entre sur un march\u00e9 d\u00e9j\u00e0 tr\u00e8s encombr\u00e9. Apr\u00e8s tout, l\u2019Hollandais Crisp<\/strong> est r\u00e9cemment arriv\u00e9 en Flandre avec une solide campagne de marketing. Ce magasin en ligne, accessible uniquement via l’application, propose un assortiment de 3 000 produits provenant de plus de 750 agriculteurs et fabricants principalement locaux. Le groupe Colruyt<\/strong> est \u00e9galement actif sur le march\u00e9 durable en ligne, avec le fournisseur de bo\u00eetes repas Foodbag<\/strong> et la boutique en ligne Rayon<\/strong>, sans oublier l’initiative de la cha\u00eene courte Lokkal<\/strong>, une application proposant des produits provenant directement de l’agriculteur.<\/p>\n\n\n\n

Muriel Bernard, PDG d’eFarmz, est l’un des intervenants du beau programme de la RetailDetail Night du 24 novembre. L’\u00e9v\u00e9nement de fin d’ann\u00e9e pour le secteur du commerce de d\u00e9tail f\u00eate son dixi\u00e8me anniversaire. Ce sera donc une \u00e9dition tr\u00e8s festive. Vous pouvez commander des billets d\u00e8s maintenant en cliquant sur le bouton ci-dessous.<\/em><\/p>\n\n\n\n

\n
Oui, je commande des billets pour la RetailDetail Night du 24 novembre.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00c0 partir d’aujourd’hui, les Flamands peuvent commander des aliments biologiques et des bo\u00eetes repas aupr\u00e8s d’eFarmz, le magasin en ligne qui op\u00e8re depuis neuf ans dans la partie francophone du pays. 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