{"id":62828,"date":"2022-09-15T17:23:46","date_gmt":"2022-09-15T15:23:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=62828"},"modified":"2022-09-15T17:23:49","modified_gmt":"2022-09-15T15:23:49","slug":"jysk-ralentit-apres-une-nouvelle-annee-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/jysk-ralentit-apres-une-nouvelle-annee-record\/","title":{"rendered":"JYSK ralentit apr\u00e8s une nouvelle ann\u00e9e record"},"content":{"rendered":"\n<p>La cha\u00eene de magasins de d\u00e9coration int\u00e9rieure <strong>JYSK <\/strong>a r\u00e9alis\u00e9 11 % de chiffre d&rsquo;affaires de plus durant l&rsquo;exercice jusqu&rsquo;\u00e0 la fin du mois d&rsquo;ao\u00fbt. Un nouveau record, malgr\u00e9 un retrait de la Russie et des consommateurs r\u00e9ticents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les consommateurs mettent le frein<\/h2>\n\n\n\n<p>Avec une croissance totale des ventes de 11 %, JYSK a \u00e9tabli un nouveau record pour son exercice 2021\/22. M\u00eame si la cha\u00eene d&rsquo;am\u00e9nagement int\u00e9rieur a \u00e9t\u00e9 durement touch\u00e9e par l&rsquo;inflation, la hausse des co\u00fbts et la guerre en Ukraine au cours de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, qui s&rsquo;est termin\u00e9e \u00e0 la fin du mois d&rsquo;ao\u00fbt, les ventes se sont \u00e9lev\u00e9es \u00e0 36,2 milliards de couronnes danoises (4,87 milliards d&rsquo;euros).<\/p>\n\n\n\n<p>\u00ab&nbsp;Dans un monde o\u00f9 les gens doivent vraiment \u00e9tablir des priorit\u00e9s pour d\u00e9terminer o\u00f9 ils d\u00e9pensent leur argent&nbsp;\u00bb le PDG Jan B\u00f8gh se montre satisfait du r\u00e9sultat. En effet, le nombre de clients a augment\u00e9 de 7,7 millions, m\u00eame si les affaires ont \u00e9t\u00e9 sous pression, notamment pendant l&rsquo;\u00e9t\u00e9. La hausse de l&rsquo;inflation signifiait que moins de clients se pr\u00e9sentaient et qu&rsquo;ils faisaient des achats moins importants.<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous constatons clairement que les consommateurs ont commenc\u00e9 \u00e0 se retenir un peu. La croissance des ventes et du nombre de clients \u00e9tait plus \u00e9lev\u00e9e avant l&rsquo;\u00e9t\u00e9,&nbsp;\u00bb explique B\u00f8gh, qui admet \u00e9galement que certains des \u00ab&nbsp;nouveaux&nbsp;\u00bb clients sont des personnes qui sont revenues pour la premi\u00e8re fois apr\u00e8s la pand\u00e9mie et qui connaissaient donc d\u00e9j\u00e0 l&rsquo;entreprise. \u00c0 la suite de la guerre en Ukraine, JYSK a \u00e9galement \u00e9t\u00e9 contraint de fermer d\u00e9finitivement un total de 30 magasins en Russie, au Belarus et en Ukraine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Continuer \u00e0 investir sans rel\u00e2che<\/h2>\n\n\n\n<p>Malgr\u00e9 les nombreux d\u00e9fis, la JYSK ne pr\u00e9voit pas de r\u00e9duire ses investissements. \u00ab&nbsp;Nous allons poursuivre nos investissements dans l&rsquo;entreprise \u00e0 un niveau inchang\u00e9 car la croissance fait partie de notre ADN. Nous sommes \u00e0 peu pr\u00e8s \u00e0 mi-chemin de la transformation de nos magasins existants pour les adapter au dernier concept et nous avons ouvert 135 nouveaux magasins l&rsquo;ann\u00e9e derni\u00e8re. Ces deux \u00e9l\u00e9ments sont accueillis positivement par les clients, ce qui augmente nos ventes,&nbsp;\u00bb a d\u00e9clar\u00e9 le PDG.<\/p>\n\n\n\n<p>Le d\u00e9taillant n&rsquo;ose pas faire de pr\u00e9dictions pour la nouvelle ann\u00e9e. \u00ab&nbsp;Nous vivons dans un monde incertain, alors apr\u00e8s les lockdowns et une nouvelle guerre en Europe, j&rsquo;ai arr\u00eat\u00e9 de trop pr\u00e9dire ce qui va se passer. Cependant, nous pensons avoir un mod\u00e8le commercial solide.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JYSK a r\u00e9alis\u00e9 11 % de chiffre d&rsquo;affaires de plus durant l&rsquo;exercice jusqu&rsquo;\u00e0 la fin du mois d&rsquo;ao\u00fbt. Un nouveau record, malgr\u00e9 un retrait de la Russie et des consommateurs r\u00e9ticents.<\/p>\n","protected":false},"author":5,"featured_media":33471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[567],"topic":[266],"region":[],"class_list":["post-62828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-jysk","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JYSK ralentit apr\u00e8s une nouvelle ann\u00e9e record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"JYSK a r\u00e9alis\u00e9 11 % de chiffre d&#039;affaires de plus durant l&#039;exercice jusqu&#039;\u00e0 la fin du mois d&#039;ao\u00fbt. 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