{"id":63033,"date":"2022-09-20T17:03:11","date_gmt":"2022-09-20T15:03:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=63033"},"modified":"2022-09-20T17:03:14","modified_gmt":"2022-09-20T15:03:14","slug":"auping-lance-sa-boutique-en-ligne-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/auping-lance-sa-boutique-en-ligne-en-belgique\/","title":{"rendered":"Auping lance sa boutique en ligne en Belgique"},"content":{"rendered":"\n<p><strong>Auping <\/strong>dispose d\u00e9sormais d&rsquo;une boutique en ligne en Belgique. Les consommateurs peuvent y commander la gamme compl\u00e8te, du lit \u00e0 la taie d&rsquo;oreiller. Pourtant, la boutique en ligne est principalement l\u00e0 pour renseigner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pour l&rsquo;orientation<\/h2>\n\n\n\n<p>Apr\u00e8s des boutiques en ligne aux Pays-Bas et en Allemagne, la marque n\u00e9erlandaise lance \u00e9galement une boutique en ligne bilingue pour la Belgique. Les consommateurs peuvent y obtenir toute la gamme, de tout matelas sur mesure \u00e0 tout oreiller ou housse de couette. Selon la marque, ces webshops permettent de poursuivre la croissance internationale car ils compl\u00e8tent l&rsquo;exp\u00e9rience d&rsquo;achat physique et la personnalisation avec de la notori\u00e9t\u00e9 et de l&rsquo;image.<\/p>\n\n\n\n<p>Afin de \u00ab&nbsp;servir les gens le mieux possible, aux endroits et aux moments o\u00f9 ils l&rsquo;attendent&nbsp;\u00bb, il faut travailler de mani\u00e8re omnicanale, estime le fabricant de lits Auping. Presque tout le monde commence l&rsquo;orientation vers un nouveau lit ou matelas en ligne, selon des enqu\u00eates aupr\u00e8s des consommateurs. Quelque 10 % des achats sont finalement effectu\u00e9s en ligne, tandis que 90 % sont r\u00e9alis\u00e9s dans des magasins physiques.<\/p>\n\n\n\n<p>\u00ab&nbsp;L&rsquo;orientation en ligne va de pair avec des conseils professionnels en magasin et vice versa,&nbsp;\u00bb peut-on lire dans un communiqu\u00e9 de presse. \u00c0 ce titre, la boutique en ligne propose \u00e9galement un configurateur de lit : cet outil permet aux consommateurs de composer et de personnaliser leur propre lit ou sommier en choisissant parmi diff\u00e9rents mod\u00e8les, mat\u00e9riaux, couleurs et tissus. Selon Auping, des milliards de configurations diff\u00e9rentes sont possibles et personnalisables \u00e0 l&rsquo;\u00e9cran.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auping dispose d\u00e9sormais d&rsquo;une boutique en ligne en Belgique. Les consommateurs peuvent y commander la gamme compl\u00e8te, du lit \u00e0 la taie d&rsquo;oreiller. Pourtant, la boutique en ligne est principalement l\u00e0 pour renseigner.<\/p>\n","protected":false},"author":5,"featured_media":63031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[866],"topic":[198],"region":[226],"class_list":["post-63033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-auping","topic-e-commerce","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auping lance sa boutique en ligne en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Auping dispose d\u00e9sormais d&#039;une boutique en ligne en Belgique. 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