{"id":63110,"date":"2022-09-21T08:49:57","date_gmt":"2022-09-21T06:49:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=63110"},"modified":"2022-09-21T09:11:05","modified_gmt":"2022-09-21T07:11:05","slug":"restructuration-chez-smatch-fermeture-de-deux-magasins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/restructuration-chez-smatch-fermeture-de-deux-magasins\/","title":{"rendered":"Restructuration chez Smatch : fermeture de deux magasins"},"content":{"rendered":"\n<p>La cha\u00eene de supermarch\u00e9s de quartier <strong>Smatch<\/strong>, du groupe <strong>Louis Delhaize<\/strong>, ferme deux magasins et met fin \u00e0 ses activit\u00e9s de commerce \u00e9lectronique pour sortir du rouge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan strat\u00e9gique<\/h2>\n\n\n\n<p>Lors d&rsquo;un comit\u00e9 d&rsquo;entreprise sp\u00e9cial mardi, le d\u00e9taillant alimentaire a annonc\u00e9 que les succursales Smatch de Zelzate et de Lokeren fermeront leurs portes \u00e0 la fin du mois de novembre, ses activit\u00e9s en ligne (avec les points de vente \u00e0 emporter Drive) seront \u00e9galement abandonn\u00e9es. Toutefois, les employ\u00e9s peuvent continuer \u00e0 travailler ailleurs. Smatch a <a href=\"https:\/\/www.standaard.be\/cnt\/dmf20220920_97708892\">enregistr\u00e9 une perte de 0,5 million<\/a> sur un chiffre d&rsquo;affaires de 548 millions d&rsquo;euros l&rsquo;ann\u00e9e derni\u00e8re, rapporte De Standaard. L&rsquo;ensemble du groupe est \u00e0 la peine, puisque la cha\u00eene d&rsquo;hypermarch\u00e9s <strong>Cora<\/strong> est \u00e9galement dans le rouge.<\/p>\n\n\n\n<p>Au d\u00e9but de l&rsquo;ann\u00e9e, le groupe Louis Delhaize a lanc\u00e9 le plan strat\u00e9gique \u20182025 Horizon Louis Delhaize\u2019 pour renverser la vapeur. Il s&rsquo;agira de convertir tous les supermarch\u00e9s Match et Smatch \u00e0 la formule Louis Delhaize. Pendant ce temps, les premiers magasins remodel\u00e9s ont rouvert leurs portes avec <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-louis-delhaize-open-market-nest-pas-un-supermarche\/\">un concept de magasin actualis\u00e9 qui met l&rsquo;accent sur la fra\u00eecheur, la marque maison Louis et les services<\/a>. D&rsquo;ici la fin de l&rsquo;ann\u00e9e, le d\u00e9taillant a l&rsquo;intention de r\u00e9organiser une douzaine de magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveau directeur g\u00e9n\u00e9ral<\/h2>\n\n\n\n<p>Au d\u00e9but de cette ann\u00e9e, le d\u00e9taillant a mis en service un nouveau centre de distribution, \u00e0 Nivelles. Le d\u00e9p\u00f4t de Mariakerke a \u00e9t\u00e9 ferm\u00e9. Un nouveau PDG a \u00e9galement <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-nouveau-directeur-pour-match-smatch-et-delfood\/\">pris ses fonctions en juin<\/a> : apr\u00e8s le d\u00e9part inattendu de Jean-Marc Van Cutsem, la barre est d\u00e9sormais entre les mains du Fran\u00e7ais Christophe Garcia.<\/p>\n\n\n\n<p>Le groupe franco-belge Louis Delhaize &#8211; autrefois fond\u00e9 par des membres de la famille des fondateurs de Delhaize &#8211; est pr\u00e9sent en France, en Belgique, au Luxembourg et en Roumanie, entre autres. Match poss\u00e8de 35 supermarch\u00e9s en Belgique, Smatch 55. Certaines des magasins sont g\u00e9r\u00e9es par des entrepreneurs ind\u00e9pendants. La formule Delitraiteur fait \u00e9galement partie du groupe. En France, les supermarch\u00e9s Match &#8211; sous leur nom d&rsquo;origine &#8211; semblent conna\u00eetre un redressement r\u00e9ussi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tout le secteur sous pression<\/h2>\n\n\n\n<p>Les interventions chez Smatch ne sont pas totalement inattendues, \u00e9tant donn\u00e9 les ann\u00e9es de pertes au sein du groupe. La pression sur le secteur des supermarch\u00e9s augmente \u00e9galement. En Flandre notamment, la concurrence s&rsquo;intensifie en raison de l&rsquo;expansion des cha\u00eenes n\u00e9erlandaises <strong>Albert Heijn<\/strong> et <strong>Jumbo<\/strong>. Les marges sont sous pression en raison des augmentations de co\u00fbts et des batailles de prix, notamment entre le challenger Albert Heijn et le leader du march\u00e9 <strong>Colruyt<\/strong>. La crise \u00e9nerg\u00e9tique et l&rsquo;indice des salaires s&rsquo;y ajoutent.<\/p>\n\n\n\n<p>Il est possible que davantage de supermarch\u00e9s cessent leurs activit\u00e9s cet automne et au printemps prochain parce qu&rsquo;ils ne sont plus rentables. L&rsquo;organisation des entrepreneurs ind\u00e9pendants Unizo a d\u00e9j\u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-supermarches-independants-demandent-des-restrictions-sur-les-promotions\/\">tir\u00e9 la sonnette d&rsquo;alarme \u00e0 ce sujet<\/a>. La fin d\u00e9finitive de <strong>Makro<\/strong> et <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/breaking-intermarche-reprend-les-magasins-carrefour-mestdagh\/\">la vente de 87 supermarch\u00e9s<\/a> du partenaire franchis\u00e9 de <strong>Carrefour<\/strong>, <strong>Mestdagh<\/strong>, \u00e0 <strong>Intermarch\u00e9<\/strong> sont \u00e9galement r\u00e9v\u00e9latrices, bien que cette transaction doive encore recevoir l&rsquo;approbation de l&rsquo;organisme de surveillance de la concurrence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s de quartier Smatch, du groupe Louis Delhaize, ferme deux magasins et met fin \u00e0 ses activit\u00e9s de commerce \u00e9lectronique pour sortir du rouge. <\/p>\n","protected":false},"author":3,"featured_media":54258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[605,707,606,607],"topic":[332],"region":[226],"class_list":["post-63110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-louis-delhaize-group","company-louis-delhaize","company-match","company-smatch","topic-restructuration","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restructuration chez Smatch : fermeture de deux magasins - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de supermarch\u00e9s de quartier Smatch, du groupe Louis 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