{"id":63143,"date":"2022-09-21T13:12:36","date_gmt":"2022-09-21T11:12:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=63143"},"modified":"2022-09-21T13:15:17","modified_gmt":"2022-09-21T11:15:17","slug":"wibra-ouvre-six-nouveaux-magasins-en-belgique-cet-automne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/wibra-ouvre-six-nouveaux-magasins-en-belgique-cet-automne\/","title":{"rendered":"Wibra ouvre six nouveaux magasins en Belgique cet automne"},"content":{"rendered":"\n<p><strong>Wibra <\/strong>poursuit son expansion apr\u00e8s sa relance en 2020 : la cha\u00eene de magasins discount ouvrira six nouveaux magasins cet automne, en autres \u00e0 Jumet et \u00e0 Namur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une approche renouvel\u00e9e<\/h2>\n\n\n\n<p>Wibra est d\u00e9termin\u00e9 \u00e0 cl\u00f4turer l&rsquo;ann\u00e9e 2022 avec 51 magasins en Belgique. C&rsquo;est dix de plus qu&rsquo;il y a un an et d\u00e9j\u00e0 beaucoup <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/wibra-veut-ouvrir-a-nouveau-une-dizaine-de-magasins-en-belgique-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">plus que les 36 apr\u00e8s le relancement<\/a> en 2020. La direction a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-direction-prend-wibra-en-main\/\" target=\"_blank\" rel=\"noreferrer noopener\">pris le contr\u00f4le de la branche belge<\/a> de la cha\u00eene et mise sur une nouvelle croissance : cinq nouvelles ouvertures de magasins sont pr\u00e9vues cet automne.<\/p>\n\n\n\n<p>Le 22 septembre, la vague d&rsquo;expansion commencera par une nouvelle ouverture \u00e0 Bornem, suivie de Lanaken, Wilrijk, Jumet, Balen et Namur. \u00ab\u00a0Les choses vont manifestement bien pour la cha\u00eene, qui met le paquet sur les articles contemporains, amusants et abordables. Wibra vise toujours un prix r\u00e9duit pour tous ses produits, ce qui est bienvenu en ces temps de chert\u00e9. Tous les clients existants et nouveaux sont positivement surpris par l&rsquo;approche renouvel\u00e9e de Wibra dans ses magasins, \u00bb estime l&rsquo;\u00e9quipe de direction.<\/p>\n\n\n\n<p>Depuis le rachat par la direction, la cha\u00eene s&rsquo;est fortement concentr\u00e9e sur les m\u00e9dias sociaux et sur sa propre marque de produits de nettoyage Dasty. La cha\u00eene affirme \u00eatre d\u00e9sormais tr\u00e8s active sur tous les canaux de m\u00e9dias sociaux, \u00eatre pr\u00e9sente lors d&rsquo;\u00e9v\u00e9nements et collaborer avec des influenceurs. Pour Dasty, une campagne radio est \u00e9galement en cours. Depuis cette ann\u00e9e, Wibra dispose en outre d&rsquo;une boutique en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wibra poursuit son expansion apr\u00e8s sa relance en 2020 : la cha\u00eene de magasins discount ouvrira six nouveaux magasins cet automne, en autres \u00e0 Jumet et \u00e0 Namur.<\/p>\n","protected":false},"author":5,"featured_media":44264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[867],"topic":[276,310],"region":[226],"class_list":["post-63143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-wibra","topic-expansion","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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